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Cynthia Coffield
215 followers -
Cynthia Coffield, Houston TX.
Cynthia Coffield, Houston TX.

215 followers
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Are you ready for the coming changes to AdWords?
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HTML validation and Google's web-search ... validation isn't necessary for crawling, indexing, or ranking, as we've said [1] many times in the past. However, if you have problems with meta-tags, structured data, or link-elements (for example, if your hreflang markup isn't being picked up properly), then using a HTML validator can sometimes point you at problems in your markup.

In a recent example, a site was accidentally including a banner in the HEAD of a page. That might look ok in a browser, but it breaks the markup in the HEAD, causing us to potentially ignore the rest of it. A HTML validator can catch that for you. While validators aren't perfect, they will help you get closer to clean markup, which will make it easier to automatically extract your site's meta-data. 

Personally, I use the https://validator.w3.org/ when I need one, there are lots of other options too. 

[1] even together with others :-) -- https://www.youtube.com/watch?v=2XlKn6I9rSc
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One of the biggest problems we've run across with rendering JavaScript & mobile sites is that lots of the embedded content is blocked by robots.txt directives somewhere (either on the site, or outside of the site). Webmaster Tools now has a cool report that shows the blocked content used across your whole site, to help clean out the issues you might have missed so far. Check it out! 

https://www.google.com/webmasters/tools/roboted
Unblocking resources with Webmaster Tools
Unblocking resources with Webmaster Tools
googlewebmastercentral.blogspot.ch
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Originally shared by ****
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Love this
Great tutorial on tracking JavaScript errors with Google Analytics: http://bit.ly/1wkDEgh - tip: use realtime view for instant feedback!
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Great update on URL best practices
New Post on Best Practices for URLs

bit.ly/SEOforURLs

Wrote a new post for the Moz blog updating best practices around SEO for URL structures. Threw in some fun stuff, too, like the chart below :-)
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Please Follow: +Creative Ideas 
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This is a really good article:
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I love this honesty
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We can do it!
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