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Happy New Year and best wishes for 2015 to all of you! Look for some exciting news from us in 2015.
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CYBAEA

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Registration is now open for the 2014 R in Insurance conference!
This is the second time it is held and the second time CYBAEA is a sponsor. Hope to see you all there.
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New dates for public training courses announced: Marketing Analytics and Insurance Pricing with R

We have new dates for our training courses. We run them with our partners Revolution Analytics and they are online instructor-led training course and feature many practical examples and some home work. They are quite extensive course and run over five days.

We will run the very popular Marketing Analytics with R course again 17-21 June 2013 at a US-friendly time (0900-1300 PDT) and 24-28 June 2013 at a Europe/EMEA-friendly time (0900-1300 London).
Read more here: http://bit.ly/18ERcUw | Register here: http://bit.ly/13s1Hs5

A new course with Revolutions is Non-Life Insurance Pricing using R which covers using advanced analytics within the Insurance industry using Pricing as the end-to-end example (but we talk about more).
The first week is 9-13 September 2013 at the US-friendly time 0900-1300 PDT, while 23-27 September is at 0900-1300 London time.
Read more here: http://bit.ly/10RDhmu | Register here: http://bit.ly/10sWs6e
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CYBAEA

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By popular demand: 27-31 January 2014 are the new dates for our Marketing Analytics using R training course! Registration is now open with generous early bird discounts.

By popular demand and for the fourth time we are running the highly successful Marketing Analytics using R training course.

This course will give you a solid understanding of the key techniques used in direct marketing for analyzing customer data. We provide a unique mix of business understanding and practical hands-on exercises to give you an understanding of what you need to do, why, and how. The exercises will use the popular R platform for statistical computing and data visualization.

The course runs over five consecutive half-days providing 20 hours of live instructor-led training with additional email and chat support for the exercises, homework, and any related problems from your current job!

The course covers the full customer lifecycle from acquisition through base, retention, and churn, and topics covered in detail include:

    - Campaign definition and analysis
    - Customer segmentation
    - Churn modelling
    - Customer lifetime value
    - Survey analysis
    - And more!

For all details see: http://www.cybaea.net/Training/Marketing-Analytics-using-R

What previous students said:

“Great course, a nice overarching framework, liked the way everything was tied back to campaigns.”

“Thanks Allan! Glad to take the course with you and hearing from your experience! I liked the course because it was not only R (technical) but also Marketing.”

“[I liked that the course] was coming from a person with industry experience.”

“A lot of hands-on information that is hard to find elsewhere.”

Limited spaces! Sign up early.
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We are excited to be speaking at the first R in Insurance conference in London on Monday 15 July 2013. We will be talking about how to incorporate advanced analytics into the business processes and workflow of the insurance industry with an example from pricing personal lines policies.

Abstract:

Non-Life Insurance Pricing using R

Insurance can greatly benefit from adopting the R platform and leading companies are already reaping the rewards. We will show one example from non-life insurance pricing which will cover both technical implementation and business change, and we will share information on the commercial benefits obtained. By using a specific example we can keep the presentation concrete and the benefits real; however, the applicability of the approach is general and we will touch on this in the discussion.

There are many advantages of R. We will focus on two. First, R is finely balanced to allow exploratory data analysis and interactive model development while also being a platform for statistical computing and data mining. As we will show, this is key for productivity and an element to set up (bit-perfect) reproducible models.

Second, it is comprehensive in the sense that most approaches to statistics and data mining are included in the tool or its contributed packages. Among other benefits, this allows you to easily run multiple model types on your data, ensuring compatibility with classic and often robust approaches while at the same time taking advantage of the latest developments and emerging industry standards.

Non-life insurance pricing is a well-known and well-established process and yet still a critical business issue. The standard for tariff analysis is generalised linear models. We first show how to develop such a model in R, including model selection and validation. We touch upon how to deploy the model (both scoring using the model and updating the model itself) while ensuring the results remain validated and reproducible.
Next we show how easy it is to extend the model to more complex techniques. In the interest of time we jump over intermediate approaches and go straight to ensemble models, which are possibly the state-of-the-art for high-performance models.

We are in no way advocating wholesale abandonment of classical approaches for modern techniques, “black-box” or otherwise. Rather, we propose that you make use of both: continuity and understanding tempered with the results from the latest up-to-date methods. In the final part we cover some of these business issues to show how other insurers resolved them and what commercial benefits resulted. Examples include using the advanced models to restrict the validity domain of the classical approach (risk we do not understand and will not insure) and using them to create derived variables, such as interaction variables, to extend the domain of the GLM (understanding complex risk).
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+44 8458 340 910
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960 Capability Green Luton LU1 3PE United Kingdom
Story
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Making money from your data
Introduction
CYBAEA is the “more than analytics” company that not only delivers the insights from your data but also help you execute on that knowledge to give commercial results.

Five main services:
  • Analytics as a Service
    • The zero-investment option where you pay for the results in terms of actionable insights.
    • We take an extract of your data (from you or through a secure connection) and return the insights and actions weekly, monthly, quarterly, or as needed.
    • You benefit from economies of scale and access to the specialist skills you need, when you need it.
  • Interim Management
    • We create new departments or we turn around existing organizations to deliver measurable commercial value.
    • Our people have held interim management roles like Head of Customer Insights or Head of Customer Base Management for large enterprises throughout Europe.
    • We have taken commercial responsibility for delivering the results and have engaged in risk-reward models.
  • Management Consulting
    • Management consulting and change management to help you turn into the commercially focused, data-centric company.
    • CYBAEA does not directly provide technology products and have no financial links with any of the vendors but provide unbiased advice from decades of practical experience.
    • Change is, or should be, a business-led initiative, and you need to align all the strands of Strategy, People, Process, Technology, Data, and Change Management to achieve lasting success.
  • Analytical Projects
    • You have data and you have questions; we can help you not only answering those questions but also actioning them.
    • Above all we are pragmatic and commercially focused. We know and understand that your data isn’t perfect.  There are gaps, errors, and delays.  That’s OK.  We can show you how to do a lot more with what you already have.  And we can help you prioritise the one or two or few enhancements that will really make a bottom-line impact, build the business case, and work with IT to deliver it in a practical and pragmatic way and to a reasonable time scale.
  • Training
    • We provide training both directly and through our partners
    • Training focuses on practical examples and emphasizes results over theoretical sophistication
      • Intended for practitioners who need to deliver value to their organizations
      • Theory is covered sufficient to make sure students are on a firm footing
      • Training is not geared to more theoretical students
      • Expect much hands-on work and very few formula.
    • Technologies are R and the ecosystem of products around it
      • SAP HANA, EMC Greenplum, Tibco, Oracle Big Data Appliance
CYBAEA was founded in 2002 and is working with a wide range of industries.