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CYBAEA
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Making money from your data
Making money from your data

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3-7 July worldwide training Marketing Analytics using R.
Our very popular #training #course has been updated to use the latest #Microsoft Advanced #Analytics technology. We have limited seats available at live online classes . Sign up below or on the Microsoft Learn Analytics portal.

This intensive course gives you hands-on experience using Microsoft R and Azure covering the key techniques for analyzing customer data for Sales and Marketing. The focus is on getting to the business results and you will return to your organization with the skills you need to deliver and demonstrate commercial impact from your work.

Read more:


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What is the value of a good customer experience (#CX)? From decades of experience, we usually quote around 20% EBITDA growth for companies who have a strategic focus and strong execution. However, almost everyone has low-hanging fruit in this area which can be harvested easily, as in this case study which delivered 5.5% growth. Nothing wrong with taking an initial tactical approach, prove the benefits, pocket the money, and then decide how to move forward.

Read more:
http://www.cybaea.net/journal/2017/05/27/Insurance-Customer-Journey-Success/

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Data is the new oil, gushes The Economist in their 6 May 2017 edition. Just like oil fuelled a fast growing economy, so data is the power behind the current economy. Well, if that is the case, then at +CYBAEA we are the downstream data scientists of the 21st century. We are concerned with refining, processing, and purifying the raw materials to innovate and grow in the data economy.

Read more:
http://www.cybaea.net/journal/2017/05/26/Oil-and-Data-Downstream-Data-Science/

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It has been 13 years since we wrote this essay but we had reason to dig it up. The context today is different (nobody talks enterprise social software anymore?) so we might re-write it for the Age of AI for most of it still reads well.

http://www.cybaea.net/journal/2004/11/09/Social-Software-in-the-Enterprise-A-historic-perspective/

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The things we do for love.... Optimizing your web site for Google PageSpeed means optimizing for new visitors over repeat readers, because that is what Google sells.

http://www.cybaea.net/journal/2017/05/26/Google-loves-us-100-percent/

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Explorers and farmers: What is a ‘Data Scientist’?
I am not sure the term ‘Data Scientist’ means anything anymore. As often happens with new buzzwords, they take on a life of their own and the original meaning becomes diluted. But I do think the term was useful and could be useful to distinguish from other data related functions in the organization, and I feel it is worth reclaiming the term for this precise usage.

Read more at CYBAEA Journal and let us know your thoughts in the comments here.
http://www.cybaea.net/journal/2017/03/27/What-is-a-data-scientist/ #data #business

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+Allan Engelhardt writes on the data opportunities in the Insurance industry and wonders if, in the current political climate, there is a risk that they will be forced to act upon them.
http://www.cybaea.net/journal/2017/03/13/Brining-Dinosaurs-Back-to-Life-the-Future-of-Insurance/

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Last chance to sign up for Marketing Analytics using R training course from +CYBAEA. We start on Monday! and I am very excited to run this course again. We used to do it with Revolution Analytics before they became part of Microsoft Advanced Analytics. 100% positive feedback from previous students.
http://www.cybaea.net/Training/Marketing-Analytics-using-R/
#rstats #training

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Last chance to sign up with the super early bird discount
Register now: http://www.cybaea.net/Training/Marketing-Analytics-using-R/

This course will give you the skills to use R effectively within a direct marketing function to generate business results. We assume basic understanding of the tool and focus on how to use it within the business, leaving more in-depth technical topics for the homework exercises to those students who are interested.

This is an extremely popular course and is back by popular demand. This course has 100% positive recommender score from all previous participants. Early booking is recommended.

Format: Live instructor-led online classroom. 5 days duration with 4 hours / day of live tutorials with teacher-supported homework exercises for those students who want to dive deeper into the technical details. This format is designed for professionals who need to manage their day-jobs while studying.

Dates: 31 October - 04 November 2016.

Time of day: Each day lasts for 4 hours and starts 07:00 San Francisco time, 10:00 New York, 12:00 Sao Paulo, 14:00 London (GMT/UTC), 15:00 Amsterdam, or 18:00 Dubai time.

Sign up now: http://www.cybaea.net/Training/Marketing-Analytics-using-R/

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We follow up our previous manager's guide to Net Promoter Score confidence intervals with a post for practitioners that has all the maths, stats, and R code #rstats you could want.
Do you put error bars on your NPS data?

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