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How to monitor trending searches with Google Sheets {step by step + example to copy. V generous
Data, analytics and insight from the Government Digital Service.
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This Password Masking post is interesting both in itself & as example of low-clutter extreme legibility http://buff.ly/1MpkeZt
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Super #ecommerce post: The Importance of Tracking Stock in Analytics #devilinthedetails
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Which marketing activities drive up retail returns – and also damage lifetime value? Alarming analysis:
Yes! (That’s the one word version of this post) It's time to look past the sale when measuring campaign performanceMarketing performance has always been based on sales and sales conversion rates. Throughout my career in digital marketing and digital analytics, spend has flowed to those campaigns and marketing media that deliver the best return on investment when judged on sales performance.I believe that’s wrong. It isn’t a sale until the custome...
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The Schema Conspiracy - {an inconvenient truth. We measure what the tools find easiest to report.
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Thoughtful recommendations for UX testing. Particularly like the point about finding 'top tasks' first
User research is not a hard science. But like all behavioral sciences, there are principles, best-practices, rules and recommendations. Across dozens of tutorials, five books, many articles and blogs, boot camps, and discussions with both seasoned and new UX professionals, I've noticed a number ...
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Super example of auditing an online service on level of use vs importance from UK gov GDS
Data, analytics and insight from the Government Digital Service.
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Always good to watch That There Matty in full flow. Video: Making Data Actionable - {why 450 KPI !=goodidea
ProductTank London’s August meetup focused on analytics and decision making in product management. Matthew Curry, Director of e-Commerce at Lovehoney, shared his experiences of making data actionable. Matthew (@mattycurry) discusses how Lovehoney focuses on the behaviours behind KPIs and metrics. In this video, he aims to save companies from the paralysis that ensues after trawling through …
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Why Google Analytics' User Metrics Are BS [For Most Sites] http://buff.ly/1zDKb0a {detailed rant on one of my pet hates!
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Turn Mobile Shoppers into Customers with These 10 Simple Tests {good examples for swipe file
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Step by step tips for measuring content performance with Google Analytics
Are you ready to go in depth with your content measurement? These Google Analytics tips are a must-read for content marketers. Learn more!
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Social Login Buttons Aren’t Worth It {great data & twists in this classic Mailchimp post HT Rob Whiting
There's a strong case to be made that as Facebook and Twitter have amassed such huge user bases we should…
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Helping retailers make their websites better through analysis and testing
Introduction
This page (and our service) is for small and medium sized ecommerce retailers. 

It's all about helping you understand what your customers want and how you can use that information to create a 'win win' result.

The page contains snippets of information and links to items which should be of interest to all online retailers.

But I tend to share more links and ideas on Twitter.

Over on the CxFocus blog I write longer articles explaining how to use all this information to actually make a difference on your site.