We started Cutline in 2006 to help consumer technology companies bring their products, their companies, and their stories to life. While the words we use to tell those stories haven’t changed much, just about everything else in our industry has. The media landscape has been revolutionized, companies’ needs have become more complex, and the way we work as PR professionals has been permanently transformed.
It’s a fascinating time, and a big part of the reason we founded Cutline was to help companies take advantage of it. When we first opened our doors, we talked with a lot of people about how we could do things differently to respond to the changing needs of our clients and our industry. A few themes surfaced time and again in our conversations: be smart, be quick, and be real. We believe that to be good in PR today is to be all of these things.
When we started Cutline we made two key promises to ourselves:
- To hire smart people who will bring something new to the agency and make an impact on our client’s business.
- To work with clients who are doing really innovative and interesting things and who are as passionate about technology as we are.
These are the promises that have shaped us and that continue to drive us as an agency.