Cut Out + Keep is an online community based in Edinburgh, Scotland that produces and shares step-by-step crafts and cookery tutorials. It started out as a blog written by Cat Morley while she was at university, and evolved into a website built by fiance Tom Waddington. While the site initially contained about 250 of their own projects, the couple later decided to invite friends, and then a wider audience, to contribute their ideas
The site has seen phenomenal growth since then: it’s now home to 57,000 projects and has 140,000 registered users. It attracts around a million visitors a month, with 90 per cent of them based in the United States or Canada.