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Curtis Jacob
Works at Click Rain
Attended Pensacola Christian College
Lives in Rock Rapids, Iowa
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Curtis Jacob

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Interesting, can anyone guess who is at #1?
An overwhelming majority of college students must pay most if not all, of their tuition out of pocket. Taking financial assistance out of the incentive equation means replacing it with another variable. The revised formula includes improved and expanded social activities, especially those connected to aquatics. A rapidly growing number of colleges and universities are …
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Have the little hashtag ribbons been removed from posts?
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Eli Fennel posted about this a couple days ago. Yes, the ribbons have been removed, but all other functionality remains.
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You can't be afraid to talk about the things your sales people don't want you to talk about!  Those are the things your prospective customers want to learn.

+Marcus Sheridan from +The Sales Lion explains how a good content strategy can build trust with your prospective (and current) customers before you even "meet" them. 
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I am amazed at how often people think all new apps and networks must automatically have millions of extremely active users and mirror facebook in order to be "alive."  This cultural mentality makes creating new things tougher and tougher from a PR perspective.
 
Google Plus: Small But Not Dead Yet!

As I say in the opening of my latest column for +Marketing Land, this is the post I hoped I'd never have to write again.

I wrote this one neither to praise Google+ nor to bury it (sorry, Shakespeare!), but rather to try to correct what I see as some possible misunderstandings and misrepresentations about the current status and near-future of Google+. 

Particularly, if you've heard or read that Google+ is being "split up" or "dismantled," you need to read this post.

Let me know what you think about my take!

#googleplus   #plusonly  
Despite the "near death" rumors, Google+ still has plenty of life left, and Google has no current plans to dismember it, believes columnist Mark Traphagen.
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A very good point +Curtis Jacob 
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Yes, authority still matters.  It did before G+'s attempt at rel-author implementation and it still continues afterwards.  A good reminder to those that are questioning the extra work in making things more personable by +Eric Enge
 
Does Author Authority Still Matter?

My latest article in +Search Engine Land takes on this topic. Bottom line is that Google may not be looking at rel=author tags, and they may not be evaluating author authority as a ranking factor, BUT, establishing author authority is still a big deal.

Check out the full story here!

http://searchengineland.com/authorship-dead-long-live-authorship-217209
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Thanks for sharing +Curtis Jacob!
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When it comes to creating a new website, please do not cut corners.  The little things tend to be the most important in the long run.  
 
The larger a project, the more often people look to shorten the time needed to produce the final outcome.  Unfortunately, this many times leads to corners being cut that really shouldn't be.  +Dave Ver Meer talks about three of these corners that should actually have extra time put to them instead of being cut. 
Avoid the temptation to cut corners on your website. They could mean the difference between converting a visitor to a new customer—or not.
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Rick Perry came to town today.  Another possible candidate for President that hasn't declared one way or the other yet.  Unfortunately, I was unable to attend the event.  
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Welcome to Google's Swarm My Business (GSMB)!  

Google+ and Foursqaure's Swarm have not announced an agreement to produce the best of both worlds combining the gamification that was Foursquare (pre-swarm),  the location pages of Google My Business, and one's personal G+ profiles.  But what if they did?

Google has struggled to convince users that Google My Business (rebranded more times than we care to count) is an awesome product.  Meanwhile, Foursquare pretty much destroyed their product when they abandoned the #gamification aspects and created Swarm.  And although Swarm has just recently brought back some very basic aspects of the old system, it still fails to achieve much multiplayer gamification that so many desire (even if they promise to do so in an upcoming update).  

Anyone remember G+ games?  It may have failed (for multiple reasons), but the one aspect that it helped G+ with, was getting a particular group of people to start using or test out the new G+ platform.  How you get them is how you keep them, and G+ hasn't kept those people.  

So what could a gamified G+ and GMB look like?  

First of all, G+ needs a Swarm style check in app.  Could this be part of the current G+ app or should it be a totally separate one?  Either way, the app needs to be very simple in its design.  A simple home screen that lists the closest places you can check into perhaps ranked by proximity but with some leverage added to the previous places you have checked into (similar to what Swarm currently does).  
Then we take several aspects from Valve's Steam and Steam Achievements.  Although Swarm has stickers and has tried to install some meaning back into them recently, they still don't mean much beyond your own personal goals.  It feels so "single player".  Each G+ user could enable a new tab (just like their "posts", "about", "collections", "reviews", etc. tabs), that is called Swarm Achievements or simply "Swarm".   (PR may dictate a name change since the Swarm brand may be beyond repair).   On this tab, you would find your Swarm Level, various achievement accomplishments, and other highlights from one's check-ins.  Just like the old Foursquare, you could get special achievements for checking into a certain number of airports, burger joints, parks, etc.  Each of these would contribute to you overall "Level".   

Leaderboards, based on circles, and special achievements based on those leaderboards could also play a role in your levels.  Although this would bring about advertising into the G+ world, Google could offer Klout-like perks for people of certain levels.  Mayorships (foursquare's biggest mistake was removing global mayorships) could exist along with several achievements on how long you keep them or how many you have.  

Meanwhile, on the GMB side, businesses could display on their Pages, the average level of visitors that check in to their business, Who the Mayor and Vice Mayor may be, Record number of check-ins at the same time, and many other special stats.  They could encourage check-ins and post about Swarm Events, or attempts to set a check-in record.  This could also play right into AdWords Engagement ads and Events for those places that have the required number of followers to do such ads.  Perhaps business owners could also put users that check in to the business into special circles or mark those that are employees so that "real mayors" could actually with the mayorship of their business.    The increase in visitors to these pages for check-ins may encourage more reviews of an establishment, further helping Google's BMG pages.  
 
Going a step further, if one of these swarm events could also be "periscoped" via an updated version of Google Hangouts, the engagement of all aspects of Google+ would increase significantly.  

Anyway, the opportunities are endless.  This is a win/win/win scenario.  Google+ may be doing fine on its own, but it's PR battle isn't much better than foursquares at the moment.  Getting some new blood to try out G+ via gamification (which it started with and abandoned a few years ago), may be just what it needs.  
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The most successful content marketing succeeds because it doesn't appear to be marketing at all.
 
Why Your Personal Brand Should NOT Be Your First Priority

See what I found out when I talked with one of the best known personal brands in online marketing, +Brian Clark of +Copyblogger. You might be surprised.

Click below to watch our 3 minute "Here's Why" video.

#plusonly   #personalbranding  
While your personal brand is important, it should not be your only focus, or even your first priority. Mark Traphagen had a lengthy conversation with Copyblogger’s Brian Clark recently, someone who most would say has a very strong personal brand. Brian explained that you have to put your audience first. Be their hero and your personal brand will fall into place. Provide them with what they want, and sometimes what they didn’t even know they were ...
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I was able to meet the first of what I imagine will be several potential candidates for the 2016 Presidential campaign.  Meeting potential candidates like +Scott Walker in person helps you get a better feel for their true personality, beliefs, and strength.  
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No matter what part of the political spectrum one is on, it is always nice to see a politician get out of Washington and visit the home turf, asking questions, listening, and visiting with those that put them in Washington.  Today it was an honor to work for a company that hosted such an event.  

Although I live in Iowa, I work in South Dakota, and whether that were the case or not, I still have a vested interest in national topics, especially the one talked about in the round table for this event.  
Rep. Kristi Noem talks to local business leaders about the impact the Health Insurance Tax will have on them and their employees.
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Presidential campaign season is underway (well, it really started over a year ago when I got my first phone poll here in Iowa) and I got another poll call just last Thursday.  I am not sure who was behind the poll, but I would guess it was one of the potential Republican candidates or related groups.    What is most interesting, is that of all the people from which I could choose in the poll, the very first one to announce today was not on the list.  

Although some hate the long presidential election cycle, I rather enjoy it most of the time.  Sure, it is extremely long and seems to get longer every time around, but living in Iowa gives one an opportunity many do not have: meeting many of the candidates in person.  

Anyway, this is my warning post to all those that hate politics.  Just as I did 4 years ago, I plan to give updates on all the mailings, phone calls, and personal meetings with candidates as they happen.  Things will still be "slow" over the next few months; but the last three months of this year, leading up to next year's Iowa Caucuses will become very active.  I know not everyone has the opportunity to meet the candidates first hand or see the extremely dirty tactics some candidates (or their "un-associated" groups) use on a daily basis.  I hope to share my daily interactions with the candidates' mailings, phone calls, and campaign appearances.

Let the long process begin with this announcement from Ted Cruz....
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Curtis's Collections
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Have him in circles
378 people
Chuck Wojack Jr's profile photo
Andi Anderson's profile photo
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jara paul's profile photo
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Collections Curtis is following
Education
  • Pensacola Christian College
    Communications/Broadcasting, 1994 - 1998
  • Zanesville Christian School
    K-12 - High School Diploma, 1981 - 1994
Basic Information
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Male
Relationship
Married
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Tagline
Gray only exists because we have not taken the time to determine the black and white of the situation.
Introduction

I was born in 1975 on the edge of the Appalachian region in the small city of Zanesville, Ohio. I went to both a Private K-12 School and a Private College.

I graduated with a degree in Communications of which I had a concentration in Broadcasting and a Minor in History.

I have lived in large (Tampa, FL), small (Zanesville, OH), and rural (Rock Rapids, IA) areas and visited 45 states and two Canadian provinces.

I enjoy various hobbies, such as collecting GI Joe ARAH figures and comic books, web design/codingHardy Boys Casefiles, and playing and umpiring softball.

I married Gwendolyn (Fluker) Jacob on Saturday, January 8, 2005. Tasha G. Jacob was born a month early on Saturday, October 1, 2005. Connor W. Jacob was born almost two months early on May 13, 2010.

I am currently involved in marketing in the area of website analytics, seo, ppc, and social media. I have been Google AdWords and Analytics Qualified

Work
Occupation
Marketing
Skills
AdWords, Search Engine Optimization, Analytics, Google+
Employment
  • Click Rain
    Online Marketing Strategist, 2012 - present
  • Sioux Falls Softball
    ASA Slow Pitch Softball Umpire, 2012 - 2014
  • Alpha Omega Publications
    PPC, Analytics, and SEO Specialist, 2005 - 2012
  • West Gate Baptist Church
    Marketing, Web Engineer, Teaching, 2004 - 2005
  • Accelerated Christian Education
    Audio/Video Technician, 2003 - 2004
  • PRG Promotions, Inc.
    Web Engineer, 2002 - 2003
  • City of Zanesville
    ASA Slow Pitch Softball Umpire, 1995 - 2005
  • State of Ohio - Dillon State Park
    Camp Store Clerk, 2001 - 2002
  • Corbett/Mock Cabinet Co.
    Office Manager, 2000 - 2000
  • Shaw Video Communications
    Videographer, 1998 - 2000
  • City of Zanesville
    Lunch Coordinator, 1998 - 1998
  • City of Zanesville
    Food Monitor, 1997 - 1997
  • City of Zanesville
    Playground Leader, 1995 - 1996
  • A Beka Video
    QC Operator, 1994 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Rock Rapids, Iowa
Previously
Tampa, Florida - Largo, Florida - Zanesville, Ohio