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Curtis Jacob
Works at Click Rain
Attended Pensacola Christian College
Lives in Rock Rapids, Iowa
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Curtis Jacob

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If you can't convince the masses that G+ is truly just an extension of all of Google combined in order to make things easier and not simply a Facebook clone/rival, then you might as well give up and revert everything back to before and try to compete with Facebook, Twitter, and Pinterest on the same playing field.

That is my translation of +Bradley Horowitz comments today.  

When the only future "focus" you can share that is an example of what G+ should be is something that came out a month ago (Collections) and is already confused with Google Photo's Collections by those that use both, then you are probably just making things worse, not better.  

How you get them is how you keep them.  Foursquare/Swarm is a perfect example of a company not remembering this important fact.  Is Google making the same mistake with Google+?   In my opinion, many people joined Google+ because of the following features:
1) Circles,
2) Unified Login
3) Hangouts

What is left in G+ of those three?  Not really any of them, at least not as they were intended.  

Meanwhile, Facebook must see something important in combining social posts and videos into the same platform, while Google all of a sudden doesn't?   
 
Everything in Its Right Place

It’s been a little more than a quarter since I took on leadership of a newly formed team, which we’ve christened SPS: Streams, Photos, and Sharing.

In that short time, I’ve had some time to reflect on the products we’ve built over the last few years, and also the opportunity to oversee the launch of our new Google Photos product. I’ve concluded that it’s time for a “pivot”... or more precisely time to talk more openly about a pivot that’s been underway for some time (and in fact is reflected in the name of the new team). We're going to continue focusing Google+ on helping users connect around the interest they love, and retire it as the mechanism by which people share and engage within other Google products.

Four years ago when we conceived of the “Google+ Project”, we made it clear that our goals were always two-fold: Google+ aspired to be both a “platform layer that unified Google’s sharing models”, and a product / stream / app in its own right.

This was a well-intentioned goal, but as realized it led to some product experiences that users sometimes found confusing. For instance, and perhaps most controversially, integration with YouTube implied that leaving a comment on YouTube (something users had obviously been doing successfully for years) suddenly and unexpectedly required “joining Google+.”

We decided it’s time to fix this, not only in YouTube, but across a user’s entire experience at Google. We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.  

Some of the consequences of this shift in thinking have already been deployed. Others we’re rolling out as fast as possible (e.g. the changes to YouTube we referenced today). And many more will roll out over the rest of the year.

What does this mean for Google+ the product? Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine (like the recent launch of Collections - https://plus.google.com/collections/featured).

It’s been incredibly gratifying to see how this strategy has played out as realized in the recent Google Photos launch, a product which in many ways embodies and telegraphs the changes discussed above. Google Photos not only doesn’t require a Google+ account, but as much of the functionality as possible doesn’t even require an account at all. It was important to me that when we launched Google Photos, we stressed the product implements sharing by any means a user prefers… without compromise or agenda. This is the right thing for users and the feedback and usage has been extremely validating.

I’m excited to share this strategy with the world, excited about what it means for Google+, and most of all for all of Google’s users.
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Could Jindal find the same grass roots support that Santorum had last time around?  The national media had dismissed Santorum last time until very late in the game.  It wasn't until the last couple weeks before the Iowa Caucuses before the national media caught onto the local polls in Iowa that said he might pull out a win against Romney.  

Bobby Jindal is following a similar path to success by visiting a lot of Iowa including a lot of the very small towns that will really play a key roll in how caucuses work.   I think there is a growing following for Jindal as people get to know him and personally meet him.   He and his wife have very friendly personalities and his talking points so far are hitting home with what most Conservatives in Iowa are desiring.  

However, there is the debate fiasco this year.  Only the top NATIONALLY polled candidates will be allowed in the first main prime time debate.  This type of decision could really hurt grass roots candidates according to some talking heads.   This may be true and I am certainly not a fan of the current debate idea this time around.   

But Iowans and the caucuses they participate in, are not your typical beast.  There are going to be several candidates in the debate that will not make much of a showing in Iowa at all both physically before the caucuses and in the results of the caucuses.  Some know they have no chance and others just don't understand why it is important to visit.  

Someone like Jindal has a great opportunity to be thrust into the national spotlight after the caucuses if he doesn't find it before.  

Yard signs have not started going up for any candidate yet where I live and that was a sure sign last time around who was getting the momentum right before the caucuses.  As people nationally were still talking up other candidates, Santorum signs were reproducing like rabbits.   It will be interesting to watch the yards for any "sign" of momentum as the caucuses get closer early next year.   
Donald Trump with 24 per cent is leading the race, followed by Scott Walker (13 per cent) and Jeb Bush (12 per cent).
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Remember when CNN Headline News was worth watching? (Hmmm, perhaps not if you were born after 1985-1990, thus being too young to watch it) Anyway, Lynn Russell, former CNN HN anchor and the first woman to ever solo anchor any prime time news, writes an amazing piece on the Second Amendment.
Throw out all the numbers and expert opinions about guns. I've got your expert right here, and it's called Experience.
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In advance of Social Media Day 2015 (June 30th), we asked kids at our company picnic questions about +Click Rain and social media.

According to our informal survey, "Facebook is for sharing pictures" and "we have no idea what Twitter is."

Take a look at what our adorable 'Lil Rains had to say.
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Should we stop reinforcing stupid, arbitrary silos?

"Marketer", "analyst", "developer" - sound familiar? These labels are attached to people often thanks to their job titles, but also in order to reinforce stereotypes that help e.g. Tag Management Systems sell better. Marketer is seen as the antithesis to the developer, and the analyst shuttles between these two roles depending on if they're supporting growth in either marketing channels or within the organization. Throw in the mix "growth hackers" and "data scientists" while you're at it.

Nothing wrong with labels, but once they're used as excuses to belittle the multitude of things that can be done in digital, that's when it really bothers me. The "non-developer (read: lazy) marketer" has been the primus motor for TMS development. Equally as much as the uncooperative developer, sitting grumpily in their dungeon, sipping Jolt cola and laughing at the "stupid marketer's" requests. The "analyst" is someone who's hired for insight, but they're reduced to either solving problems between the two aforementioned parties, or to tweaking lazily installed GA implementations.

Seriously, all you need to do is look into an organization that's doing it right to see that these labels are ridiculous. The true, modern, digital employee is a hybrid. They are forced to think outside silos because they've understood that a holistic, contextual view is what drives growth. Not "just marketing", or plug-and-play analytics, or some legacy-burdened, development-driven framework.

So, please. Can we stop being apologetic for the "non-developer marketer", the "emotionally detached developer", and the "data-driven analyst". That way maybe people can become more ambitious and strive towards a more multi-disciplined approach, which is what today's digital landscape requires.
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Interesting, can anyone guess who is at #1?
An overwhelming majority of college students must pay most if not all, of their tuition out of pocket. Taking financial assistance out of the incentive equation means replacing it with another variable. The revised formula includes improved and expanded social activities, especially those connected to aquatics. A rapidly growing number of colleges and universities are …
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Curtis Jacob

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Anything can happen between now and January, but somethings are needing to be sped up slightly in order for candidates to make the lineup of the first debate.  Bobby Jindal appears to be making all the right choices in his attempt to reach the hearts and minds of Iowans as that debate looms ever closer.
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President Obama can't talk about every single murder that takes place (nor should he), but there certainly seems to be some significant politics in play on what murders he does talk about.  
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Another week, another candidate.  Governor Bobby Jindal stopped by Pizza Ranch in Rock Rapids today.  I must admit I am impressed.  Both he and his wife are very personable, welcoming, friendly, and appear to be on the correct side of the core issues.  
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Ben Carson made a stop in Rock Rapids today.  I am probably going to lose count of who has come to town and who hasn't before long with as many candidates that are jumping into the race this year.  But I have no problem with having lots of candidates from which to choose.  

Unlike some candidates who have no chance to get my vote whatsoever during the caucuses (+Jeb Bush for instance), Ben Carson is still on my potential list after meeting him in person.  

Now we just need to convince his team to get him onto Google+.  :)
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Online Video continues to grow.  By 2016, digital video ads are projected to reach $5 billion in revenue.  And that leads us to our big announcement of the day.....
Click Rain has acquired Paragon Videography, a video production company out of Sioux Center, Iowa, to further Click Rain’s existing service offerings in the digital marketing space.
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Rick Perry came to town today.  Another possible candidate for President that hasn't declared one way or the other yet.  Unfortunately, I was unable to attend the event.  
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Education
  • Pensacola Christian College
    Communications/Broadcasting, 1994 - 1998
  • Zanesville Christian School
    K-12 - High School Diploma, 1981 - 1994
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
Gray only exists because we have not taken the time to determine the black and white of the situation.
Introduction

I was born in 1975 on the edge of the Appalachian region in the small city of Zanesville, Ohio. I went to both a Private K-12 School and a Private College.

I graduated with a degree in Communications of which I had a concentration in Broadcasting and a Minor in History.

I have lived in large (Tampa, FL), small (Zanesville, OH), and rural (Rock Rapids, IA) areas and visited 45 states and two Canadian provinces.

I enjoy various hobbies, such as collecting GI Joe ARAH figures and comic books, web design/codingHardy Boys Casefiles, and playing and umpiring softball.

I married Gwendolyn (Fluker) Jacob on Saturday, January 8, 2005. Tasha G. Jacob was born a month early on Saturday, October 1, 2005. Connor W. Jacob was born almost two months early on May 13, 2010.

I am currently involved in marketing in the area of website analytics, seo, ppc, and social media. I have been Google AdWords and Analytics Qualified

Work
Occupation
Marketing
Skills
AdWords, Search Engine Optimization, Analytics, Google+
Employment
  • Click Rain
    Online Marketing Strategist, 2012 - present
  • Sioux Falls Softball
    ASA Slow Pitch Softball Umpire, 2012 - 2014
  • Alpha Omega Publications
    PPC, Analytics, and SEO Specialist, 2005 - 2012
  • West Gate Baptist Church
    Marketing, Web Engineer, Teaching, 2004 - 2005
  • Accelerated Christian Education
    Audio/Video Technician, 2003 - 2004
  • PRG Promotions, Inc.
    Web Engineer, 2002 - 2003
  • City of Zanesville
    ASA Slow Pitch Softball Umpire, 1995 - 2005
  • State of Ohio - Dillon State Park
    Camp Store Clerk, 2001 - 2002
  • Corbett/Mock Cabinet Co.
    Office Manager, 2000 - 2000
  • Shaw Video Communications
    Videographer, 1998 - 2000
  • City of Zanesville
    Lunch Coordinator, 1998 - 1998
  • City of Zanesville
    Food Monitor, 1997 - 1997
  • City of Zanesville
    Playground Leader, 1995 - 1996
  • A Beka Video
    QC Operator, 1994 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Rock Rapids, Iowa
Previously
Tampa, Florida - Largo, Florida - Zanesville, Ohio