Unlike some candidates who have no chance to get my vote whatsoever during the caucuses ( for instance), Ben Carson is still on my potential list after meeting him in person.
Now we just need to convince his team to get him onto Google+. :)
Google+ and Foursqaure's Swarm have not announced an agreement to produce the best of both worlds combining the gamification that was Foursquare (pre-swarm), the location pages of Google My Business, and one's personal G+ profiles. But what if they did?
Google has struggled to convince users that Google My Business (rebranded more times than we care to count) is an awesome product. Meanwhile, Foursquare pretty much destroyed their product when they abandoned the #gamification aspects and created Swarm. And although Swarm has just recently brought back some very basic aspects of the old system, it still fails to achieve much multiplayer gamification that so many desire (even if they promise to do so in an upcoming update).
Anyone remember G+ games? It may have failed (for multiple reasons), but the one aspect that it helped G+ with, was getting a particular group of people to start using or test out the new G+ platform. How you get them is how you keep them, and G+ hasn't kept those people.
So what could a gamified G+ and GMB look like?
First of all, G+ needs a Swarm style check in app. Could this be part of the current G+ app or should it be a totally separate one? Either way, the app needs to be very simple in its design. A simple home screen that lists the closest places you can check into perhaps ranked by proximity but with some leverage added to the previous places you have checked into (similar to what Swarm currently does).
Then we take several aspects from Valve's Steam and Steam Achievements. Although Swarm has stickers and has tried to install some meaning back into them recently, they still don't mean much beyond your own personal goals. It feels so "single player". Each G+ user could enable a new tab (just like their "posts", "about", "collections", "reviews", etc. tabs), that is called Swarm Achievements or simply "Swarm". (PR may dictate a name change since the Swarm brand may be beyond repair). On this tab, you would find your Swarm Level, various achievement accomplishments, and other highlights from one's check-ins. Just like the old Foursquare, you could get special achievements for checking into a certain number of airports, burger joints, parks, etc. Each of these would contribute to you overall "Level".
Leaderboards, based on circles, and special achievements based on those leaderboards could also play a role in your levels. Although this would bring about advertising into the G+ world, Google could offer Klout-like perks for people of certain levels. Mayorships (foursquare's biggest mistake was removing global mayorships) could exist along with several achievements on how long you keep them or how many you have.
Meanwhile, on the GMB side, businesses could display on their Pages, the average level of visitors that check in to their business, Who the Mayor and Vice Mayor may be, Record number of check-ins at the same time, and many other special stats. They could encourage check-ins and post about Swarm Events, or attempts to set a check-in record. This could also play right into AdWords Engagement ads and Events for those places that have the required number of followers to do such ads. Perhaps business owners could also put users that check in to the business into special circles or mark those that are employees so that "real mayors" could actually with the mayorship of their business. The increase in visitors to these pages for check-ins may encourage more reviews of an establishment, further helping Google's BMG pages.
Going a step further, if one of these swarm events could also be "periscoped" via an updated version of Google Hangouts, the engagement of all aspects of Google+ would increase significantly.
Anyway, the opportunities are endless. This is a win/win/win scenario. Google+ may be doing fine on its own, but it's PR battle isn't much better than foursquares at the moment. Getting some new blood to try out G+ via gamification (which it started with and abandoned a few years ago), may be just what it needs.
According to our informal survey, "Facebook is for sharing pictures" and "we have no idea what Twitter is."
Take a look at what our adorable 'Lil Rains had to say.
"Marketer", "analyst", "developer" - sound familiar? These labels are attached to people often thanks to their job titles, but also in order to reinforce stereotypes that help e.g. Tag Management Systems sell better. Marketer is seen as the antithesis to the developer, and the analyst shuttles between these two roles depending on if they're supporting growth in either marketing channels or within the organization. Throw in the mix "growth hackers" and "data scientists" while you're at it.
Nothing wrong with labels, but once they're used as excuses to belittle the multitude of things that can be done in digital, that's when it really bothers me. The "non-developer (read: lazy) marketer" has been the primus motor for TMS development. Equally as much as the uncooperative developer, sitting grumpily in their dungeon, sipping Jolt cola and laughing at the "stupid marketer's" requests. The "analyst" is someone who's hired for insight, but they're reduced to either solving problems between the two aforementioned parties, or to tweaking lazily installed GA implementations.
Seriously, all you need to do is look into an organization that's doing it right to see that these labels are ridiculous. The true, modern, digital employee is a hybrid. They are forced to think outside silos because they've understood that a holistic, contextual view is what drives growth. Not "just marketing", or plug-and-play analytics, or some legacy-burdened, development-driven framework.
So, please. Can we stop being apologetic for the "non-developer marketer", the "emotionally detached developer", and the "data-driven analyst". That way maybe people can become more ambitious and strive towards a more multi-disciplined approach, which is what today's digital landscape requires.
from explains how a good content strategy can build trust with your prospective (and current) customers before you even "meet" them.
As I say in the opening of my latest column for , this is the post I hoped I'd never have to write again.
I wrote this one neither to praise Google+ nor to bury it (sorry, Shakespeare!), but rather to try to correct what I see as some possible misunderstandings and misrepresentations about the current status and near-future of Google+.
Particularly, if you've heard or read that Google+ is being "split up" or "dismantled," you need to read this post.
Let me know what you think about my take!
- Pensacola Christian CollegeCommunications/Broadcasting, 1994 - 1998
- Zanesville Christian SchoolK-12 - High School Diploma, 1981 - 1994
I graduated with a degree in Communications of which I had a concentration in Broadcasting and a Minor in History.
I married Gwendolyn (Fluker) Jacob on Saturday, January 8, 2005. Tasha G. Jacob was born a month early on Saturday, October 1, 2005. Connor W. Jacob was born almost two months early on May 13, 2010.
I am currently involved in marketing in the area of website analytics, seo, ppc, and social media. I have been Google AdWords and Analytics Qualified
- Click RainOnline Marketing Strategist, 2012 - present
- Sioux Falls SoftballASA Slow Pitch Softball Umpire, 2012 - 2014
- Alpha Omega PublicationsPPC, Analytics, and SEO Specialist, 2005 - 2012
- West Gate Baptist ChurchMarketing, Web Engineer, Teaching, 2004 - 2005
- Accelerated Christian EducationAudio/Video Technician, 2003 - 2004
- PRG Promotions, Inc.Web Engineer, 2002 - 2003
- City of ZanesvilleASA Slow Pitch Softball Umpire, 1995 - 2005
- State of Ohio - Dillon State ParkCamp Store Clerk, 2001 - 2002
- Corbett/Mock Cabinet Co.Office Manager, 2000 - 2000
- Shaw Video CommunicationsVideographer, 1998 - 2000
- City of ZanesvilleLunch Coordinator, 1998 - 1998
- City of ZanesvilleFood Monitor, 1997 - 1997
- City of ZanesvillePlayground Leader, 1995 - 1996
- A Beka VideoQC Operator, 1994 - 1998