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Curtis Jacob
Works at Click Rain
Attended Pensacola Christian College
Lives in Rock Rapids, Iowa
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Curtis Jacob

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My stack of 2016 Snail Mailings is finally starting to grow a little bit.  

A couple weeks ago we got the 49 page book from the Run Ben Run campaign, supporting Ben Carson.    

Late last week, we were one of the "lucky" ones to get the Jeb Bush "black hand" mailing sent out by the Right to Rise group for Jeb Bush.

This week we received a mailing from  the group Believe Again supporting Gov. Bobby Jindal.  

They are all different in their approaches.  

The Ben Carson "book" was definitely something different.  I believe it is actually an excerpt from the book "Ben Carson: Rx for America".   Either way, it is very small print with no margins and less than single spaced.  I've only glanced at a few pages.

The Jeb Bush mailing obviously has the very odd looking hand, but the entire picture looks strange.  A strange smile, and overall he just looks old.  The entire mailer is about seems to be an attempt to convince me that Bush is a conservative.  I believe it fails miserably at this considering it only talks about economic issues.  If all you want to talk about is economic issues, then you are NOT a conservative.  

The Bobby Jindal postcard is an invitation to a free pizza dinner at +Pizza Ranch in a nearby town in Iowa.  Pizza Ranch is one of the places many politicians visit while in Iowa as they usually have a decent-sized banquet room (and great food by the way).  We already met Gov. Jindal when he visited our town's Pizza Ranch a few weeks ago.  

So far, no attack ads.  
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A great explanation of the TRUE meaning of the 14th Amendment in reference to citizenship and those born within the bounds of the United States.  
Professor Yoo is mistaken in his claim that the Supreme Court has consistently read Section One as granting birthright citizenship to the children of aliens on U.S. territory.
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I'm not sure the rhinos could ever truly back Cruz, but I have been thinking a very similar outcome as far as who is left in the race as things continue.  
 
#RINO s backing #TedCruz? Would be astounding.

#POTUS
Have you looked inside the latest CNN poll? You’ll find a very interesting number — namely, that Jeb Bush’s approval-disapproval numbers sit at a devastating 35-57.That doesn’t look like the inevitability we’ve been sold by his surrogates, does it?What seems quite apparent so far is the GOP establishment, and the Chamber of Commerce crowd who forced Mitt Romney down the throats of an unenthusiastic Republican electorate four years ago, cannot pro...
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We need more help!   If you or someone you know fits the profile, please apply!
 
We are looking for someone that knows everything there is to know about +Google Analytics, paid search advertising, email marketing, and much more.
Our team of talented Online Marketing Strategists is looking to grow by one. Interested? Learn more about the position and send us your information.
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Amazing Google+ study by +Eric Enge and +Stone Temple Consulting.  +Eric Enge and +Mark Traphagen even produced a video summary of their results and some comparisons to Twitter.  

I think the most interesting, although not too surprising to me, result is the recommended length of a Google+ post.  Longer seems better.

Here is the link to the video summary:  https://www.youtube.com/watch?v=hoDNwC70JaQ
 
Study: How to Maximize Your Google+ Engagement

In our latest +Stone Temple Consulting big data study, I looked at over 32,000 Google+ posts to find the post factors that most and least affect engagement (+1's, replies, and reshares).

Some of the results may surprise you!

The post includes a sharable "Here's Why" video that summarizes the study findings. We also compare the factors we found for Google+ to those we discovered for Twitter in an earlier study.

If you benefit from this study, the best way to say "thanks" is to share it with others! For that, we thank you!

Read the post at stonet.co/gplusengagement
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Although we certainly haven't started getting multiple daily snail mails from the candidates yet, we did get a 45 page book in the mail from a group supporting the Ben Carson campaign.  It has probably got to be the thickest presidential campaign mailing I have gotten in the past three presidential elections combined.  I guess it is time to start my 2016 collection of snail mail.
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If you can't convince the masses that G+ is truly just an extension of all of Google combined in order to make things easier and not simply a Facebook clone/rival, then you might as well give up and revert everything back to before and try to compete with Facebook, Twitter, and Pinterest on the same playing field.

That is my translation of +Bradley Horowitz comments today.  

When the only future "focus" you can share that is an example of what G+ should be is something that came out a month ago (Collections) and is already confused with Google Photo's Collections by those that use both, then you are probably just making things worse, not better.  

How you get them is how you keep them.  Foursquare/Swarm is a perfect example of a company not remembering this important fact.  Is Google making the same mistake with Google+?   In my opinion, many people joined Google+ because of the following features:
1) Circles,
2) Unified Login
3) Hangouts

What is left in G+ of those three?  Not really any of them, at least not as they were intended.  

Meanwhile, Facebook must see something important in combining social posts and videos into the same platform, while Google all of a sudden doesn't?   
 
Everything in Its Right Place

It’s been a little more than a quarter since I took on leadership of a newly formed team, which we’ve christened SPS: Streams, Photos, and Sharing.

In that short time, I’ve had some time to reflect on the products we’ve built over the last few years, and also the opportunity to oversee the launch of our new Google Photos product. I’ve concluded that it’s time for a “pivot”... or more precisely time to talk more openly about a pivot that’s been underway for some time (and in fact is reflected in the name of the new team). We're going to continue focusing Google+ on helping users connect around the interest they love, and retire it as the mechanism by which people share and engage within other Google products.

Four years ago when we conceived of the “Google+ Project”, we made it clear that our goals were always two-fold: Google+ aspired to be both a “platform layer that unified Google’s sharing models”, and a product / stream / app in its own right.

This was a well-intentioned goal, but as realized it led to some product experiences that users sometimes found confusing. For instance, and perhaps most controversially, integration with YouTube implied that leaving a comment on YouTube (something users had obviously been doing successfully for years) suddenly and unexpectedly required “joining Google+.”

We decided it’s time to fix this, not only in YouTube, but across a user’s entire experience at Google. We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.  

Some of the consequences of this shift in thinking have already been deployed. Others we’re rolling out as fast as possible (e.g. the changes to YouTube we referenced today). And many more will roll out over the rest of the year.

What does this mean for Google+ the product? Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine (like the recent launch of Collections - https://plus.google.com/collections/featured).

It’s been incredibly gratifying to see how this strategy has played out as realized in the recent Google Photos launch, a product which in many ways embodies and telegraphs the changes discussed above. Google Photos not only doesn’t require a Google+ account, but as much of the functionality as possible doesn’t even require an account at all. It was important to me that when we launched Google Photos, we stressed the product implements sharing by any means a user prefers… without compromise or agenda. This is the right thing for users and the feedback and usage has been extremely validating.

I’m excited to share this strategy with the world, excited about what it means for Google+, and most of all for all of Google’s users.
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Curtis Jacob

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For a myriad of reasons, companies occasionally come to a decision that they need to change the name of their company or brand.  Have you thought about what all that means in a digital online world?
 
In a digital world where your company name or brand is located in places you don’t directly control or own, a good plan of attack is vital to ensure you don’t lose more than you gain when changing your name.

Online Marketing Strategist +Curtis Jacob explains what should be in your plan when you make a name change.
Thinking about changing the name of your business? You'll want to think about where your name lives across the internet. Curtis Jacob gives a quick rundown of things to consider.
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Somewhere along the way, our country’s umpires have gone from simply giving their view on a play (law) and have started editing the rule book on their own.  The following is an article I wrote to show just how far our government has strayed from its original course.
As both an umpire (20+ years) and player (25+ Years) of slow pitch softball, I know the importance of not just having a good rule book, but making sure the rules are enforced correctly. umpire. Without rules, how would a winner be determined? Anyone could declare themselves the winner if there ...
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This is a great post by Ally Lempola about different AdWords ad sizes and their ability to get your job done.  Which ad sizes do you think work best?
 
Which ad size offers the best click-through rates, impressions, and cost-per-click? Data Analyst Ally Lempola examined data from five of our clients to see which ad size is tops.
Data Analyst Ally Lempola investigates Google AdWords data from five clients in search of the elusive
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So the headlines talk about Trump, but the real story in this NBC poll is that +Ted Cruz had the largest increase in points, going from being tied in 6th place to now finding himself in 2nd place.

And from my point of view, it was also good to see Mike Huckabee and Ben Carson gain points, while Bush and Christie each dropped points.
According to an NBC News Online Poll conducted by SurveyMonkey, Donald Trump is still polling at the top of the GOP pack despite controversy over comments about women.
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A great article by +Mark Traphagen from +Stone Temple Consulting on the past, present, and future of Google+.
It's been a rough ride for Google+. Columnist Mark Traphagen delves into the early vision for the social network, what has emerged from those changes, and what the new direction will mean for marketers.
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Curtis's Collections
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Have him in circles
400 people
Mark Wanner's profile photo
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Education
  • Pensacola Christian College
    Communications/Broadcasting, 1994 - 1998
  • Zanesville Christian School
    K-12 - High School Diploma, 1981 - 1994
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
Gray only exists because we have not taken the time to determine the black and white of the situation.
Introduction

I was born in 1975 on the edge of the Appalachian region in the small city of Zanesville, Ohio. I went to both a Private K-12 School and a Private College.

I graduated with a degree in Communications of which I had a concentration in Broadcasting and a Minor in History.

I have lived in large (Tampa, FL), small (Zanesville, OH), and rural (Rock Rapids, IA) areas and visited 45 states and two Canadian provinces.

I enjoy various hobbies, such as collecting GI Joe ARAH figures and comic books, web design/codingHardy Boys Casefiles, and playing and umpiring softball.

I married Gwendolyn (Fluker) Jacob on Saturday, January 8, 2005. Tasha G. Jacob was born a month early on Saturday, October 1, 2005. Connor W. Jacob was born almost two months early on May 13, 2010.

I am currently involved in marketing in the area of website analytics, seo, ppc, and social media. I have been Google AdWords and Analytics Qualified

Work
Occupation
Marketing
Skills
AdWords, Search Engine Optimization, Analytics, Google+
Employment
  • Click Rain
    Online Marketing Strategist, 2012 - present
  • Sioux Falls Softball
    ASA Slow Pitch Softball Umpire, 2012 - 2015
  • Alpha Omega Publications
    PPC, Analytics, and SEO Specialist, 2005 - 2012
  • West Gate Baptist Church
    Marketing, Web Engineer, Teaching, 2004 - 2005
  • Accelerated Christian Education
    Audio/Video Technician, 2003 - 2004
  • PRG Promotions, Inc.
    Web Engineer, 2002 - 2003
  • City of Zanesville
    ASA Slow Pitch Softball Umpire, 1995 - 2005
  • State of Ohio - Dillon State Park
    Camp Store Clerk, 2001 - 2002
  • Corbett/Mock Cabinet Co.
    Office Manager, 2000 - 2000
  • Shaw Video Communications
    Videographer, 1998 - 2000
  • City of Zanesville
    Lunch Coordinator, 1998 - 1998
  • City of Zanesville
    Food Monitor, 1997 - 1997
  • City of Zanesville
    Playground Leader, 1995 - 1996
  • A Beka Video
    QC Operator, 1994 - 1998
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Rock Rapids, Iowa
Previously
Tampa, Florida - Largo, Florida - Zanesville, Ohio