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Cultivate Communications
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Today's customers have changed the way they buy. Here are 3 ways to reach them - on THEIR terms

https://www.cultivate-communications.com/2018/09/reaching-customers-on-their-terms/

Your customer has changed. Whether you’ve been in business ten years or forty, understanding today’s customer buying behavior is a whole new ballgame. Expectations have shifted, so if you want to sell to these new customers, your approach needs to change too.
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It’s Time To Stop Dabbling And Get Serious About Marketing

https://www.cultivate-communications.com/2018/09/stop-dabbling-get-serious/

When you’re struggling to grow your business, effective marketing is one of the most efficient ways to get it back up and on its feet. But you can’t always afford to hire an experienced marketing specialist because, frankly, people are expensive. Plus, one person may not have all of the skill sets and experience required to provide you the level of marketing you need.

There’s a simple and clever solution to this common problem: Fractional marketing – hiring an agency on a part-time basis to develop and implement a powerful marketing strategy for you. This part-time agency can act as a catalyst to kick-start your firm’s growth.
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4 Ways Your LinkedIn Strategy Helps You Reach More Customers

(If you haven't tried #3, you really need to do so!)

https://www.cultivate-communications.com/2018/08/4-ways-your-linkedin-strategy-helps-you-reach-more-customers/
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SEO best practices: Understanding and optimizing your website for SEO

The more search-friendly your site, the higher your rankings will be—increasing the number of people who visit your site. And as every CEO knows: more website traffic means more sales—and that’s why SEO best practices are so important.

https://www.cultivate-communications.com/2018/07/seo-best-practices-understanding-and-optimizing-your-website-for-seo/

#seo #optimization
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4 Innovative Ideas to Build Your Customer Database

Most companies struggle with how to build their customer database. Here are four innovative ways to get them to open up and share their data with you:

https://www.cultivate-communications.com/2018/07/4-innovative-ideas-to-build-your-customer-database/

#customerlist #emailmarketing
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Making heads or tails of the generational differences and similarities (let alone coming up with a marketing strategy) can leave any marketer scratching their head. Here are some tips to personalize your approach:

https://www.cultivate-communications.com/2018/06/generational-marketing-how-to-market-to-millennials-gen-x-and-baby-boomers/
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5 unexpected insights you can learn from competitor research

When it comes to learning from competitor research, many businesses adopt a "keep your eyes on your own paper” mentality. By doing so, you may miss valuable insights and lessons. Here are five surprising insights you can learn from competitor research:

https://www.cultivate-communications.com/2018/05/5-unexpected-insights-you-can-learn-from-competitor-research/

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If you aren’t selling, do you need a secure site? The short answer is YES. Here’s why: https://www.cultivate-communications.com/2018/04/if-you-arent-selling-do-you-need-a-secure-website/
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If you align your sales and marketing teams, they become an unstoppable force. Here's how both teams should work together to connect with and benefit the customer: https://www.cultivate-communications.com/2018/03/speed-up-your-sales-cycle/
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The first rule of marketing is know your audience. So, how the heck do you speak to engineers on their level? What makes an engineer tick? Here's how to appeal to them with your marketing:

https://www.cultivate-communications.com/2018/02/great-content-cure-engineers-marketing-allergy/
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