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Cultivate Communications
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How to choose the right email marketing platform

Like any marketing technology, email marketing platforms very widely in their features and usability. Here are some tips to select the right email marketing platform for your organization:

https://www.cultivate-communications.com/2017/02/choose-email-marketing-platform/

#marketing #emailmarketing
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The buyer's journey: Reaching today's elusive buyers is like a game of hide and seek

http://ow.ly/L98k309713n

#contentstrategy #contentmarketing #marketing #customerexperience
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There’s a runaway train barreling towards you

If you insist on maintaining the status quo and ignore content marketing, here’s what’s at stake:

https://www.cultivate-communications.com/2017/01/differentiate-with-content-marketing/

#content #contentmarketing

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The bright, shiny object of marketing automation

As we call on small to medium-sized companies in southeastern Wisconsin and northern Illinois, we're amazed at the number of firms that have been dazzled by the “bright shiny object” of marketing automation – but aren’t able to capitalize on its capabilities. The problems we typically see fall into in three areas:

http://us2.campaign-archive2.com/?u=00e68c5d48f4d14d8088b55b1&id=23b0b43289&e=647bdabf2b

#contentmarketing 
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Stop burning cash on these inefficient content marketing strategies

Would you stack bagfuls of cash into a crude pyramid, and then set it on fire? Of course not! That would be stupid, and you’re not stupid, so you’re not going to ignore inefficiencies in your content marketing initiative, are you? Here are five areas that are especially problematic:

https://www.cultivate-communications.com/2016/12/inefficient-content-marketing-strategies/

#content #contentmarketing
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Shake up your marketing for 2017 and get better results.

As 2016 draws to a close, it’s time to peer into your crystal ball to see what’s in store for the coming year. Below are five important content strategy trends you need to take action on during the coming year. They’re all trends that will help shake up your marketing and make a difference in your business in 2017.

http://us2.campaign-archive2.com/?u=00e68c5d48f4d14d8088b55b1&id=1e36d45225&e=647bdabf2b

#marketingstrategy #contentstrategy #contentmarketing
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Rock your list – it’s your biggest asset

Do you have a strategy for growing your email list and using it to communicate with your target audience on a consistent basis? If not, you’re missing a huge opportunity.

https://www.cultivate-communications.com/2016/11/email-list-biggest-asset/
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How To Rattle Your Customers' Thinking

It’s time to become a “challenger” – in your content marketing and sales strategy. We’re talking about shaking things up a little. Successful marketers use disruptive tactics to challenge customers’ assumptions and persuade them to think about their business from a fresh perspective.

http://us2.campaign-archive2.com/?u=00e68c5d48f4d14d8088b55b1&id=9bc77b0b11&e=083df00cc9
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Unzip your head and leave your brain on the table (it’s time to think like a publisher)

Are you struggling to get a content marketing program off the ground at your company or organization? Perhaps you need to approach it from a different perspective. Content marketing requires a much different way of thinking – you have to think like a publisher rather than a marketer. Here's how to adopt that mindset and improve the effectiveness of your content marketing:

https://www.cultivate-communications.com/2016/08/how-to-think-like-a-publisher/

#content #contentmarketing #contentstrategy
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How to make your blog posts as popular as a hit record

One of the biggest roadblocks content marketers face is developing original, relevant and engaging content – content that people actually want to read and most importantly share with associates. Just like song writers, everyone wants their content (song) to be a hit and reach the number one spot on the charts. Here are 7 ways to make your content stand out in the minds of your target audience:

https://www.cultivate-communications.com/2016/09/brainstorm-blog-post-ideas/

#content #contentstrategy #contentmarketing
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