Is there an ROI for creativity?

The fact that creativity is viewed positively is hardly any news. Can it be shown that creativity is objectively valuable? More difficult, but yes. Aside from being happier, more confident and more energized, people that self-describe themselves as "someone that creates" earn ~13% more in terms of income.

http://www.cubicsoftlab.com/Blog-Entry-srk/Perceived-creativity-mobile-apps-and-ROI-5-ideas-worth-knowing-bek/
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