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Crystal McFerran
Works at Creative Strategy Partners
Attended Harvard University
Lives in Dallas, TX
535 followers|26,402 views
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Crystal McFerran

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What the Band 'Fall Out Boy' Taught Me About Growing a Business

http://entm.ag/1Ux0N77 via @Entrepreneur #marketing
Lessons in marketing innovation from a rock band and how they can help your business grow.
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Crystal McFerran

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The marketing expert shares how companies can change their tactics to get customers' attention more effectively.
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Crystal McFerran

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You don't get a second chance to make a first impression--be sure you always put your best foot forward.
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Instagram Videos Are About to Get Extra Long http://entm.ag/1qiJJYp

▶ Ready to add video to your #marketing strategy? Contact me today!

#SMM #socialmedia

The photo-sharing app owned by Facebook said it's extending the length of videos that can be uploaded to 60 seconds.
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Crystal McFerran

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These “moments” – in which a person pulls out their phone to get information they need, immediately and in context – are proliferating largely because content publishers are busier than ever developing quicker ways to consume content, and brands are trying to keep up to find new and faster channels to influence their consumers on the go. Today’s consumers are looking for high-impact information delivered to their mobile devices, at the exact mome...
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Looking to improve your content marketing? Try these tips.
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Crystal McFerran

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Official: Instagram adds business profiles, will tell brands how many times their organic posts are shown

http://marketingland.com/instagram-will-tell-brands-many-times-organic-posts-shown-179211# via +Marketing Land 
#SMM   #socialmediamarketing   #marketing  
Instagram's new tools for brands with business profiles include a way to track posts' impressions counts and break down follower bases.
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Crystal McFerran

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'Shark Tank' Star Robert Herjavec's Top 5 Small-Business #Marketing Tips

http://entm.ag/1qbqG24
The multi-millionaire celebrity entrepreneur shares his secrets to drawing customers to your brand.
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How to Build Your Brand Name Through Social Media: A Primer

http://entm.ag/1WOYNHD via +Entrepreneur#socialmedia #SMM 
Late to the social media party? Here's how to start.
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Crystal McFerran

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We all have bad habits. Whether it’s biting our nails, constantly driving like we’re on a racetrack or something you’d rather not admit to, we’ve all got them. Some are easy to break while others ...
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+Crystal McFerran Great read, thanks for sharing. Wishing you much success this year!
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Crystal McFerran

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My first cell phone was the unbreakable Nokia 3310. You could run over that thing with a tank and it would still be up for a game of Snake. At the time, its green-and-black display was a technolog...
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People
Have her in circles
535 people
Bette Causby's profile photo
Gary Crowley's profile photo
Eddie Vasquez's profile photo
Yesenia Corbo's profile photo
Kermit Brodsky's profile photo
All Faith Travel's profile photo
Marketing Matters Inbound's profile photo
Jonas Abrams's profile photo
Aliza Lizotte's profile photo
Work
Occupation
Managing Partner
Skills
Marketing Strategy, Lead Generation, Inbound Marketing, SEO, HubSpot, Salesforce, Campaign Management, Social Media, Net Promoter Score, Event Management, Sales Collateral, PPC
Employment
  • Creative Strategy Partners
    Managing Partner, 2016 - present
  • ATM Digital Branding
    Partner | VP, Marketing & Creative Strategy, 2015 - 2015
    I'm excited to announce that cynergyMC has been acquired by ATM Digital Branding! ATM Digital Branding is a digital sales and marketing agency. We use our proprietary process of Attract, Talk, Monetize. Our goal is to leverage digital tools to help increase your market share, engage with current and potential customers, improve customer service, and make your business stand out from your competition. Visit our website for more info: www.atmbrands.com
  • cynergyMC
    Principal & Founder | Marketing Consultant, 2013 - 2015
    cynergyMC, LLC is a boutique marketing consulting firm, providing digital marketing strategy, extensive research, and content development for: social media, search engine marketing (SEM), search engine optimization (SEO), web design and user experience, keyword and metatag refinement, blog development, email marketing, inbound marketing, and brand development. • Provide consultation to companies to develop and implement marketing, brand development and lead generation strategies. • Leverage my experience to help companies overcome challenges in brand awareness, lead generation, content marketing, and SEO.
  • Roland Technology Group, Inc.
    Marketing Director, 2012 - 2013
  • Kewl Innovations, Inc.
    Director, Sales & Marketing, 2012 - 2012
  • Safety-Kleen Systems, Inc.
    Director, Marketing Communications, 2007 - 2011
  • Accor
    Marketing Coordinator, 2004 - 2007
  • Hewlett-Packard
    Account Manager, 2001 - 2004
  • Cytracom
    Director, Channel Marketing, 2012 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dallas, TX
Previously
Midland, TX
Story
Tagline
Entrepreneur | MBA | Travel Addict
Introduction
Managing Partner, Creative Strategy Partners
Bragging rights
HubSpot & Inbound Marketing Certification, Traveled to 26 countries (4 continents)
Education
  • Harvard University
    2013 - 2014
    Courses via HarvardX | edX online
  • The University of Texas - Dallas
    MBA, 2007
  • The University of Texas - Dallas
    MA, International Management, 2008
  • The University of Texas - Dallas
    BA, Psychology, 2004
Basic Information
Gender
Female
Crystal McFerran's +1's are the things they like, agree with, or want to recommend.
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'The 80/20 Rule' should always be a big part of your social media strategy. It simply comes down to this: use just 20% of your content to pr

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From your overall strategy to fantastic content marketing to conquering social media to best measurement incentives, learn how to truly rock

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In order for your campaign to really cut through the noise you need to know what your customer wants--not what you want.

How to Bridge the Sales & Marketing Divide
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Marketing and sales must work in concert. The best marketing leaders take the lead and converge around buyer intelligence.

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As crappy content keeps adding to the clutter, the business blogging world will change for the better.

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