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Crocus Communications
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Digital marketing consulting and coaching. Cultivating a mindset. Giving you the tools. Helping you grow.
Digital marketing consulting and coaching. Cultivating a mindset. Giving you the tools. Helping you grow.

8 followers
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For the past few weeks, I’ve been announcing the launch of new services on the site, starting with the brand fundamentals, followed by the content strategy; and now, having put those frameworks into place, I’m talking about bringing it all to life in your…

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Growing your business: Developing a content strategy that will ensure that you're winning in the digital world

Last week I announced the launch of brand new services on the site, starting with the most important of all, the brand fundamentals. This week, it’s a close second with my other favourite framework: the content strategy. Ever since my time at Procter &…

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NEWS: New services launching today! I’ve been listening to you over the past few months, gathering insights from many calls and emails, and I’ve been learning what’s really needed. As a result, we’re now re-launching our services to be more specific to…

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One of the questions I get asked the most is: What are the latest trends in digital marketing? What’s big at the moment? What’s coming up next year? And I must admit that I’m always reluctant to answer these types of questions. First of all, it’s hard to…

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The entrepreneurial journey is a famously emotional one, a rollercoaster of excitement and disillusionment. With your blood, sweat and tears going into your business, and with a real belief that you really do have an amazing business idea, it can be…

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Being an entrepreneur and running your own business is becoming ever more popular, and for good reason – it brings with it a lot of freedom and independence, as well as opportunities to express your creativity and to have flexible working hours; while…

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When we’re launching a brand or a product, it’s easy to jump straight to the execution of the marketing campaign and its tactics. We think of a contest idea for Instagram, or start planning budget for Facebook ads, or maybe we start creating some great…

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This is a common question, and an important one when you’re trying to build a new brand and create a business from nothing. You’ll have limited time, money and people on the one hand, but you’ll be impatient to get big results and fast. Rather than buying…

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When we think about brands, we probably think about logos. Coca-Cola, Disney, Nike, Starbucks, Apple… But a brand is so much more than a logo. A brand is essentially a promise to the customer. It communicates what you stand for, what customers can expect…

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Last week, we looked at why an effective business strategy includes narrowing down your target group. This week, we’ll get into the nitty gritty of how you can actually do that. Now most of us don’t have access to the big budgets or the big agencies…
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