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CRM Community - Software Reviews, Industry News, Thought Leader Views
CRM Community - Software Reviews, Industry News, Thought Leader Views

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Company culture and strategy are separate but symbiotic. Corporate culture is the human performance engine that drives the level of success, or failure, for every business strategy. Culture is a precursor and top contributing factor to anything and everything that requires employee effort. Here is why corporate culture eats strategy for breakfast.

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Association and Nonprofit Best Practices To Acquire and Retain Members
According to this year's Association Survey Results by GrowthZone, 58% of associations report a decrease or no growth in membership size. Here are several association and nonprofit best practices to increase member acquisitions, engagement and retention. http://www.crmsearch.com/nonprofit-best-practices.php

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Blueshift Marketing Software Review
Most marketing software vendors offer simple rules-based segmentation but are without predictive analytics. Blueshift is a B2C marketing software application that brings innovation in the forms of micro customer segmentation, cross channel customer journey mapping and artificial intelligence tools to put much needed predictive analytics in the hands of marketers.
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Association and Nonprofit Best Practices To Acquire, Grow and Retain Members
According to this year's Association Survey Results by GrowthZone, 58 percent of associations report a decrease or no growth in membership size. That's a troubling statistic. Here are several association and nonprofit best practices being to increase member acquisitions, engagement and retention.
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How to Design Your 360 Degree Customer View
The often cited but seldom realized 360-degree customer view is a holistic customer profile record that captures five types of customer data from across channels and systems, aggregates that data to understand what's important to customers, and applies that customer intelligence to deliver personalized and engaging customer experiences and achieve company performance objectives. Sound easy? It's not. According to Gartner, fewer than 10% of companies have a 360 degree customer view, and only about 5% are able to use this view to systemically grow their businesses. Here's what that 5% know.
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Microsoft Dynamics 365 – Hits & Misses in the New CRM Release
Microsoft shared the 2017 Dynamics 365 Customer Engagement release (previously known as Dynamics CRM.) From my perspective, the biggest enhancements are a new user interface (UI), more componentized platform design and new SMB CRM sales and marketing suite. Based on my Dynamics 365 review, here are the most interesting new capabilities.
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The User-First CRM Implementation Approach
Identifying CRM software implementation goals in technology terms, and not people terms, has contributed to a staggering and often cited CRM failure rate. Fortunately, there’s a better way. The User-First design and deployment approach positions the user as the North Star and emphasizes objectives, benefits and outcomes in human terms. The results speak for themselves.
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Analyst firms report that 30-50%+ of all CRM deployments fail to achieve their objectives or fail outright. Given that CRM is a 23 year old industry, and these CRM failure reports repeat themselves year after year, the statistics are cause for some much needed risk analysis and mitigating measures. Here are the top causes of CRM failures, and the preemptive measures that can prevent, mitigate or respond to these challenges. http://www.crmsearch.com/crm-fail.php
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DevOps is a continuous delivery framework built on roles, events, artifacts, toolchain and tight integration with agile development. When it comes to CRM DevOps toolchains, the tools are often influenced by the CRM software development environment. This article shares a DevOps toolchain for Microsoft Dynamics 365.
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