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Cris Cohen
Works at Bands To Fans
Lives in Cary
175 followers|93,879 views
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Cris Cohen

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I have found that rough video snippets can be just as interesting to fans as full length, polished ones. I posted this to the Cowboy Mouth page last night. It is just 26 seconds and was taken with an iPhone, but it is already getting a great reaction.

Some things to keep in mind... (1) the video can't be too rough. If the camera is shaking or the audio is completely unintelligible, people won't watch. (2) You need to choose a good snippet. However, what constitutes "good" will be different for everyone. It depends on the band / business, what fans love about them, etc.

This clip works because it captures one of the Cowboy Mouth concert traditions. Audience members bring red, plastic spoons to the shows. (I've heard local Dairy Queens get a surge in traffic before a concert.) And when the band gets to that one point in the song "Everybody Loves Jill"...

https://youtu.be/WmD1mhPDszs
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Cris Cohen

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At some point you need to be brave and post original content. I see so many musicians who just post other people's content on their own pages because they think that is the short cut to success.

Yet if you went to these same musicians and told them they should give up on their own material and just become a Taylor Swift cover band, they would be insulted. But really, that is what they are doing with their social media.

Actually, they are not even doing that much. Cover bands at least play instruments. These people are doing shows where they connect their phone to some speakers and play Taylor Swift songs on shuffle. Then they wonder why they can't sell tickets to their concerts. 
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Cris Cohen

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I've seen client Rich Redmond covered in sweat after a sound check. There are some performers who phone in the whole concert. Meanwhile he doesn't even coast for a 15 minute test of mics, instruments, and synced video effects. When he sits down at the kit, he commits himself fully, whether it is a packed stadium or an empty one. It's a great example to follow.
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Cris Cohen

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The not-so-magic formula

Everyone is trying to figure out the magic formula for social media. If all you care about are the number of followers, then that formula is (click bait headline) + (trending hashtag) + (cat video or fail video). However, if you want genuine fans, customers, people who will spend money on you, then this formula will not work.

If you want followers of substance, you need to create content of substance. To acquire genuine fans, I think the formula is (quality content) + (patience) + (persistence).
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Cris Cohen

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If you publish a post on a Facebook page that is only text, the algorithm will intentionally squash it so it is seen by fewer people than normal. To avoid this, every post on a public page should have a:
> Photo 
> Video
> Link to a news story, blog post, etc.
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Cris Cohen

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One fan's great tribute video to clients Huey Lewis & The News. Filmmaker Michael Feld sings "The Heart of Rock & Roll" in all 14 cities mentioned in the song.
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Occasionally someone will slam a particular social media platform by saying it is not cool anymore. This is kind of like saying that you won't travel on airplanes anymore because none of them have a good color scheme. “Major aircraft just don't fit my style needs. I am going to walk to Colorado.”

Social media platforms are tools. Some like to position themselves as trendy and hip. Of course, so do children of celebrities ... many of whom end up in some sort of drug treatment program. But what matters with a social media site is whether it functions well and enables you to connect to others. 

Email is no longer trendy and hip. It is still a vital means of communication in today's world. Those misnamed hoverboards ARE trendy and hip … and have created a spike in emergency room visits. So you can be uncool and email friends, family, business contacts, etc. Or you can be cool, hop on a hoverboard, and visit a burn unit. 

When it comes to social media, never mind trendy. Choose platforms based on whether they actually work and if they are good places for you to communicate with fans, customers, etc. 
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Have him in circles
175 people
Brehana Lambert's profile photo
Mariano Deidda's profile photo
Vano3's profile photo
Sabrina Bingham's profile photo
Michele Cohen's profile photo
Salão Musical De Lisboa-Instrumentos Musicais, desde 1958's profile photo
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Cris Cohen

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If you can hire a professional photographer, you should. The results they get are amazing and will make your social media content look much better.

However, even amateur photographers like myself can take photos of value by capturing those moments that most fans are not privy to. For instance, here is a shot I took yesterday at the sound check for clients Cowboy Mouth. It is not as exciting as photos from the concert, but I think it is a cool, contemplative moment that most people don't get to see. 
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"Being a musician is all about leaving a legacy. And that’s not about money. That’s about music. If you can’t leave a musical legacy, if you can’t be remembered for what you did, there’s no sense in doing it. It’s not just about making a hit right now, making a few dollars right now, make a lot of dollars right now. It’s about people leaving a stamp that a lot of people are going to remember." - Kim Wilson of clients The Fabulous Thunderbirds
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Cris: How would you describe your sound?

John Papa Gros: New Orleans is a neighborhood town. All of our music comes from neighborhoods. Fats Domino came from the Ninth Ward. The Neville Brothers came from uptown, the Thirteenth Ward. But every neighborhood has its own little take on this music and it has been evolving for the last hundred years. So what I call New Orleans music is an amalgamation. We always use the reference of a gumbo. Our music is like a pot of gumbo, where all of these different ingredients are thrown into the pot and and what comes out is as unique as the cook stirring the pot. I play New Orleans music.
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Cris Cohen

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I met Glenn Frey once. It was around 1991. I was working as an assistant to Jim Ladd at KLSX in Los Angeles. Frey was a guest on Jim's show one night. He brought several bottles of beer for the two to share. 

My job was to screen calls before they went on air. When I asked the callers what they were going to ask Glenn, they answered with questions about songwriting, touring, etc. Then when they got on the air they inevitably just blurted out "When are The Eagles getting back together?"

During a commercial break, I went in to the booth and apologized. I explained that they were intelligent with me on the phone, but lost it when they got on air.

Glenn smiled and said, "OK, Cris. But if the next calls suck, we're blaming you."
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It can be challenging to upload videos with music directly to Facebook. The system is smart enough to know when music has been uploaded that has a registered copyright attached to it. Unfortunately the system is dumb enough that it does not realize you are uploading the video to that artist's official page. Thus any band can get charged with violating their own copyright. 

When you get hit with the violation, you can file an appeal and the video will immediately be posted. However, you are then blocked from uploading any videos anywhere on the site for a few days. 

There is also no evidence that anyone reads the appeals. Because if you choose to post that video again, you will get hit with the same copyright violation, even though you explained things the last time this happened. 
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People
Have him in circles
175 people
Brehana Lambert's profile photo
Mariano Deidda's profile photo
Vano3's profile photo
Sabrina Bingham's profile photo
Michele Cohen's profile photo
Salão Musical De Lisboa-Instrumentos Musicais, desde 1958's profile photo
mary sheahen's profile photo
Daniel Glass's profile photo
Mike H.'s profile photo
Work
Occupation
Professional social media for professional musicians
Skills
social media specialist
Employment
  • Bands To Fans
    Owner, 2011 - present
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Gender
Male
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Tagline
Professional social media for professional musicians
Bragging rights
Owner of Bands To Fans. Writer of the book "Staying Crazy To Keep From Going Insane".
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
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Cary