May Day – celebrated on May first, is a celebration of Spring and fertility, celebrated with dancing, bonfires, flowers, festive decorations and food. It falls midway between the March equinox and June solstice. Traditions in the U.S. include stringing ribbons around May Poles, and gifting homemade May baskets with spring flowers and sweets, often anonymously.
If you are feeling the spirit of May Day, offer a free gift to your customers, something distinct to your offerings. Whether a product, advice, or a new take on an old problem, free promotional gifts (of value) draw attention and create an effective reminder of the expertise of your organization. Happy May Day!