This is one of the most realistic use cases of Augmented Reality that we've seen. BBC wanted to promote its new DVD "Frozen Planet" and launched an Augmented Reality Tour, visiting US malls. Shoppers stood on an iceberg and could interact with augmented reality animals that were brought to life. Do you think this looks believable?
Super cool!!! I'd love to see this kind of technology being used to raise awareness, due I believe it must be easier to engage people's attention.
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