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This is one of the most realistic use cases of Augmented Reality that we've seen. BBC wanted to promote its new DVD "Frozen Planet" and launched an Augmented Reality Tour, visiting US malls. Shoppers stood on an iceberg and could interact with augmented reality animals that were brought to life. Do you think this looks believable? 
Chris Tindale's profile photoBrian Smith's profile photoUne Comunicación's profile photoFran Muiños Cernadas's profile photo
They should make that available for #PS3  and #Kinect  .
Super cool!!! I'd love to see this kind of technology being used to raise awareness, due I believe it must be easier to engage people's attention.
incredible technology for use in school
Dylan g
'brought frozen planet ever closer'..... i think its supposed to be 'even closer'.....
of course it's fake, that's why it's cool
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