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Craig Rosenberg
Works at TOPO
Attended University of California, Los Angeles
Lives in San Mateo, CA
609 followers|106,848 views
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Craig Rosenberg

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Today's guest post is from Carlos Hidalgo, demand generation expert and author of the book, Driving Demand. demand generation. With marketing now playing a more strategic role in organizations as they seek to align closer to their buyers, there seems to be this notion that sales has now become ...
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Craig Rosenberg

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#sales   #marketing  
3 years ago I led a panel on demand generation. When I asked everyone on the panel to provide one tip, my friend Tom Scearce said: “In honor of Peter Tosh, my advice to b2b marketers is 'humanize it'”. Brilliant. Number one, he found a way to weave Peter Tosh into a b2b marketing conversation ...
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Craig Rosenberg

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This post originally appeared on the AG Salesworks blog under the name: 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience.Whenever we think of sales and marketing
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Craig Rosenberg

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the funnelholic. A blog about sales, marketing, and things that drive revenue. Sales · Marketing · Funnelholic Project · Funnelholic TV · About the Funnelholic. Social selling, content selling, and content marketing. December 17, 2013 by Craig Rosenberg Leave a Comment ...
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Craig Rosenberg

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Meet Dayna Rothman, Jedi Master Blogger. Dayna leads content marketing at EverString, a predictive marketing platform. Previously, she led content marketing at Marketo. And oh, she's author of the book “Lead Generation for Dummies.” ...
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Craig Rosenberg

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There have been major shifts in the way content reaches professionals. First, the internet blew open constraints on getting access to information, moving power away from brands and into the hands of consumers. Then, advances in search gave consumers two approaches to surfacing information on the web: passively discovering it
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Craig Rosenberg

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See who made our 3rd annual list of the best B2B sales influencers to follow for the latest sales tools, tactics, and solutions online.
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Today's guest post is from Derek Singleton of Software Advice. A great writer who recently published research on converting inbound leads. Enjoy his post! As an online business, Software Advice thrives off connecting with business-to-business (B2B) software buyers on the Web and the phone.
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Tagline
+1 for the Revenue Chain. I like sales, marketing, and things that drive revenue.
Introduction

I am consultant helping companies build their "Revenue Chain". The supply chain of business has repeatable, metrics driven processes that deliver/over-deliver products. I want to help organizations build their Revenue Chain to predictably deliver/over-deliver revenue.

I am the author of a popular sales and marketing blog, The Funnelholic What started as a place for me to chronicle my adventures in B2B has become a destination that allows me to share thought-provoking and valuable (I hope) content with an edge. I have to write posts at 3AM just to find time to write. I don't care because I love it.

Specialties

Lead Generation, Lead Qualification, B2B Sales and Marketing, Sales and Marketing Process and Methodology, Online Media, Demand Generation, Marketing Automation, Lead Nurturing, Social selling, Inside Sales, Content marketing, Social Strategy, Community Building


Personal: Happily married to Wendy Hufnagl.  Live in my hometown of San Mateo with my twin sons Pono and Kai and our German Shepherd Duke.

Bragging rights
I don't brag
Education
  • University of California, Los Angeles
    1990 - 1994
Basic Information
Gender
Male
Work
Occupation
Revenue Chain Consultant (Marketing and Sales)
Skills
demand generation, inside sales, content marketing, lead qualification, social media, community building, social selling
Employment
  • TOPO
    Co-Founder, 4 - present
    TOPO helps the world's best companies build and manage the world's best sales and marketing organizations. We do this by providing sales and marketing professionals with playbooks that contain detailed best practices, case studies, and tools. Our playbooks have a proven track record of helping companies exceed their revenue targets.
  • Self
    Revenue Chain Consultant, present
  • Focus
    Vice President, Sales and Marketing, 2012
  • SalesRamp
    Senior Program Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Mateo, CA
Previously
Hillsborough, CA