Social Media VooDoo - The cost that small businesses need to take on for video is never explained by "social media pros". Small businesses have to take the time to shoot, edit, and try their best not to make it look like a home production. Even the services promoted by Jay in this video need the video content to be shot by the client. Cameras, lighting, audio (like the lack of in this video) are additional costs that 85% of small to medium businesses can't afford. Scaring people into video without explaining the costs needed for the video strategy to work in the first place is dumb.