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Craig Pladson
Works at GoKart Labs
Attended University of St. Thomas (MBA)
Lives in St. Louis Park, MN
213 followers|24,166 views
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Craig Pladson

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New post: Leaders Lead. Managers Follow.
People who lead ship while managers administrate. Leadership happens when people on a conference call look at you when tough questions are asked. Management takes place when you’re expected to recap said conference call. Leading means inspiring people to do their best work and getting out of the way. Managing keeps an eye on falling in line and institutes the status quo. I’ve come close to managing in my career. Each time this has ha...
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New post up on the GoKart Labs blog ... Apple: A Lesson in Purposeful Innovation http://pladdie.is/1r6ZE86
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Brand Humility > Brand Attention [new post]
In my opinion, a sense of humility goes a long ways for brands. They're not worried about getting credit or buying people's attention. They're genuinely interested in taking action based on their beliefs with the hope that like-minded people will come along for the ride. They're not concerned with how bright the spotlight is. They're in it to add value to people's lives to the point of getting paid for it. How many times have you he...
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Modern Marketing Q+A with Brendon Schrader, Founder & CEO of Antenna
Brendon Schrader is the Founder & CEO of Minneapolis-based Antenna, an organization built around a business model designed to engage marketing resources and talent differently in the new economy. Prior to starting Antenna in 2006, Brendon was a brand builder at 3M, worked as an Account Executive for the Chicago Bulls and suited up (literally) as an intern for the Minnesota Timberwolves as part of their game operations team. Between hi...
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Honored to have +Paul Isakson as the first person featured in my Modern Marketing Series. http://pladdie.is/1mcTy1h
Paul Isakson is the CEO & Founder of newly minted Noskasi, the third company he's started in the past five years. Paul also spent several years on the agency side working for The Integer Group, space150 and Colle+McVoy on brands such as General Mills, American Express, Caribou Coffee, 3M and MillerCoors. Over the course of his career, his thinking and work have been featured in BusinessWeek, Wired, Time, USA Today, Ad Age AdWeek and The...
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Thanks for having me be a part of this, Craig. Really looking forward to following where it goes. Great idea!
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New post: Flawless Execution and Predictability
The concept of “flawless execution” is prominent among the status quo. I’ve heard it hundreds of times throughout my career, on both the agency and client side. The problem is, once flawless execution becomes an expectation, there’s little breathing room to try things that have never been done before. Execution perfection also sidesteps the intent of purpose. Brands making a positive difference for people have aspirational purpose st...
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Craig Pladson

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New post: Guardians of the Pareto Principle
The odds of purposefully challenging the status quo are stacked up against us. 80% of the time, the status quo prevails and things continue on as they’ve always been. Then there’s the 20% of the time. The time unusual overrides usual. The time possibility ignores impossibility. The time you intentionally sidestep the noise in pursuit of clarity to find the signal. Over the last several months, I’ve let the 80% get the best of me. Th...
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Modern Marketer Series: Jeremy + Krista Carroll of Latitude [new post]
Jeremy and Krista Carroll are the co-founders of Latitude, an agency that elevates brands and people for the world of good. Jeremy inherited his Grandpa's business right out of high school and he and Krista built it into to what became known as Print for Change. In 2012, they renamed the agency to Latitude to better reflect their purpose and broader spectrum of services available to their clients. Latitude donates 50% of its profits t...
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Hello, GoKart Labs [new post]
Tomorrow is my first day working in Minneapolis’ warehouse district in nearly two years. My first day stepping onto the bus instead of dropping off my son at daycare. My first day innovating and experimenting with like-minded thinkers and doers. My first day working for a place that creates and grows businesses from the ground up. Tomorrow is my first day as Strategy Lead at GoKart Labs. I believe values are invaluable. GoKart sh...
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New post: Infinitely Improving Creativity
The Internet infinitely improves our ability to create. Today was no exception. Twitter announced their objectives-based campaign platform. It's easier than ever to plan and buy media, mock up prototypes and code with reasonable design. It's easier than ever to understand whether or not what you've created is working. Should media planners, user experience designers, illustrators, developers and analysts be worried about this trend?...
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New post: The Invaluableness of Values http://pladdie.is/1oeyTcV
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New post: A Call for Modern Marketers
This is a call for modern marketers. Those who are disrupting the brand building status quo to create meaningful products, experiences and organizations meant to make people’s lives better. Their efforts are guided by purpose, unbiased to tactics and deliver value at the right place at the right time. The Anatomy of a Modern Marketer is an ongoing manifesto to illuminate how people create, or evolve, brands to meet the demands of the...
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Have him in circles
213 people
Paul Lammert's profile photo
Kristin Pladson's profile photo
Art Coulson's profile photo
Lisa Hendrickson's profile photo
Harlo Petoskey's profile photo
Heather Arntson's profile photo
Jim Cuene's profile photo
Kristen Findley's profile photo
Mason Mayer's profile photo
Work
Occupation
Modern Marketer
Employment
  • GoKart Labs
    Strategy Lead, present
  • General Mills
    Digital Marketing Manager
  • COLLE+McVOY
    Director of Interactive Innovation
  • Digital River
  • space150
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
St. Louis Park, MN
Previously
Burnsville, MN - Minnesota - Colorado - Spain
Story
Tagline
Purposefully challenging the status quo.
Education
  • University of St. Thomas (MBA)
    2005 - 2010
  • Gustavus Adolphus College (BA, Communication Studies)
    1997 - 2000
Basic Information
Gender
Male