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Craig Pearce
Works at Craig Pearce Strategic Communication
Attended University Of Technology Sydney
Lived in Sydney
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Craig Pearce

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A summary of content previously posted on the #PRredefined  site. Feel free to share (and comment of course) if you think it's worth doing so.
The idea that public relations is dead is fundamentally absurd, but it makes for a catchy headline. And some circling vultures might find the scent of death compelling enough to swoop down for a closer look. There’s a slew of reasons one can slalom through to explode the PR is dead myth but, at its
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Catherine Sweet's profile photoCraig Pearce's profile photoScott Guthrie (sabguthrie)'s profile photo
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It would be nice to think that, Catherine. But in putting together a guide on change management comms ( #shameless  self promotion), I've found quite a bit of pushback for calling what we do 'public relations' and a desire for it to be referred to as 'communication', not that I am sure what communication entails as it could be IT-related among other things. Anyways...
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Craig Pearce

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A public relations professional will fail to achieve their potential unless they actively engage with the arts. Society itself will be fundamentally – in a socialised or social sense – anorexic as well without the arts playing a central role in the lives of its people. But for PR professionals specifically, a lack of immersion in the arts is an absolute horror show...

Any thoughts or comments or shares on this new post are appreciated.
A public relations professional will fail to achieve their potential unless they actively engage with the arts.
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Andy Green's profile photoAlex H Yong's profile photoScott Guthrie (sabguthrie)'s profile photoCraig Pearce's profile photo
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I completely agree, Scott. We certainly always need to be attuned to new possibilities in our profession, including those which come from our colleagues and 'parallel universe' sources such as the arts. 
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Craig Pearce

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With the torrent of information that courses through the multiplicity of channels which exist to get in our faces, get inside our minds and change our behaviours, is silence the most underrated approach to communication a public relations professional possesses? Silence would certainly seem to offer the greatest point of difference – and, therefore, power? – a communicator possesses. [If you enjoy the post, please share it.]
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andy green's profile photoLenox Mhlanga's profile photo
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Have him in circles
170 people
Augustina Asamoah's profile photo
Gillian Rossouw's profile photo
Brian Giesen's profile photo
Jason Vitug (The Phroogal Jason)'s profile photo
Phillip Ohren's profile photo
Tracy Ashley's profile photo
Leonard Springer's profile photo
Gerard Corbett's profile photo
Not Just A Copy Shop's profile photo
Work
Occupation
Public relations, marketing, marcomms, corporate communication, social media
Skills
I combine creativity and academic rigour - utilising nearly 20 years of public relations and marketing experience - to help clients achieve sustained, productive relations with stakeholders
Employment
  • Craig Pearce Strategic Communication
    present
  • Australian Nuclear Science And Technology Organisation
  • Howorth
  • Sydney Water
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Sydney - London - Hong Kong - Melbourne - Tumut - Grafton - Wollongong - Albury - Tweed Heads - Lithgow
Story
Tagline
PR professional, believes in short-term pain for long term reputation gain
Introduction
PR, marcomms professional and PR blogger. Football (soccer) addict, Arsenal FC fan, proud Dad and privileged husband, love Nippers, coaching football; partial to French red, roots music and excellent literature.
Bragging rights
Lucky to have fascinating, intelligent son and smart, gorgeous wife and work in a field I find rewarding and interesting.
Education
  • University Of Technology Sydney
    Public relations
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Gender
Male
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Other names
Craig N Pearce
Best croissants I've had in Perth (which is not that hard to do but still measures up to high standards globally). One third of Holy Trinity of Perth pastry along with Jean Claudes and Coricas. Excellent pies etc too.
Public - 11 months ago
reviewed 11 months ago
1 review
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