General Discussion  - 
 
Matt Cutts was on This week in Google on the Twit.TV network episode 227 Dec 4th 2013 and gave a hint of what is to come in 2014.

"We have been working on a lot of different stuff. We are actually now doing work on how to promote good guys. So if you are an authority in a space, if you search for podcasts, you want to return something like Twit.tv. So we are trying to figure out who are the authorities in the individual little topic areas and then how do we make sure those sites show up, for medical, or shopping or travel or any one of thousands of other topics. That is to be done algorithmically not by humans ... So page rank is sort of this global importance. The New York times is important so if they link to you then you must also be important. But you can start to drill down in individual topic areas and say okay if Jeff Jarvis (Prof of journalism) links to me he is an expert in journalism and so therefore I might be a little bit more relevant in the journalistic field. We're trying to measure those kinds of topics. Because you know you really want to listen to the experts in each area if you can"

It looks like authoritive links are still going to be very important in 2014
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John Carcutt's profile photoCraig Moore's profile photo
 
He's mentioning links, but what he's talking about is "AuthorRank". He's basically saying AuthorRank is coming in 2014 ... but we kinda assumed already.
 
I am glad I am trying to be the go to expert in my field (fishing flies). Good to be prepared
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