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Craig McGill
Works at Contently Managed
Lived in Edinburgh, Glasgow, Aberdeen, London
675 followers|18,643 views
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What's The Differences Between Google Authorship & Publisher?

Have you ever wondered about the differences between #googleauthorship and publisher? Well, I've tried to analogise for you and, thanks to +Elena Montes Casado, have got it represented in an #infographic ..

My take on Authorship and Publisher is that Authorship is for unique content written by us human beings whereas publisher is the preserve of the collective, or entity, that houses the authors.

One analogy for this is a magazine. A magazine can have articles from lots of authors and so each article would have Authorship associated with it. All of these authors articles are collectively published though by the magazine and as such the magazine has publisher markup in place.

You can view the full post here: http://robertryan.ie/google-authorship-publisher-whats-difference/

Whilst there are a few differences between Authorship & Publisher they have a lot of similar advantages such as increased click through rate, more visibility, more trust and can reduce the chances of plagiarism.

In the full post I give shoutouts to +Craig Fifield for his stellar guide on how to set up Authorship, +Mervik Haums for his infographic checklist on how to find out why Authorship isn't working and +Mark Traphagen for being the definitive source of all things Authorship.

Full post here: http://robertryan.ie/google-authorship-publisher-whats-difference/

Do you have any analogies of your own you'd like to share? Or, any questions about Authorship/Publisher? If so, please ask and hope you like and share the graphic!

#GooglePlus #googleplustips
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Craig McGill

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Why read from Rabbie when there's plenty of other Burns to read from/about? http://bit.ly/L1QEAz 
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Craig McGill

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A hoax but a lovely pic
 
Google Earth Image of Europe at midnight new years eve 2013. wow.
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I'd argue it's not a hoax (after all the picture is kind of real), it's just an inaccurate description.
Have him in circles
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Craig McGill

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Craig McGill

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Byrne Night 1 - More #burnsnight  shenanigans
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Newspaper on #whisky cocktails for #burnsnight - suggests BOURBON and not Scotch. WTF? http://dexpr.es/1jvwWvH
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And the first comment on the page is some spam for getting rich quick at home....

Craig McGill

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This - http://www.cracked.com/blog/4-reasons-viral-content-stopped-mattering-in-2013/ - has been doing the rounds for a few days. Worth a read but anyone that was still using the word 'viral' in 2013 really needed a boot in the nuts.
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Have him in circles
675 people
Gemma Wilson's profile photo
Work
Occupation
Digital Media Communications, PR, Content Management, Creative PR, Event PR/management and author
Employment
  • Contently Managed
    Digital Media Communications, PR, Content Management, Creative PR, Event PR/management and author, present
  • Beattie Communications, DADA, Lloyds TSB Scotland, Denvir, Daily Mirror, Herald, Sunday Mirror
Basic Information
Gender
Male
Story
Tagline
Writes lots.
Introduction
Ex-journalist and PR, now author, lecturer and social media consultant/creative guy. 

Runs social media company Contently Managed currently advising a number of Scottish drinks brands, restaurants and other businesses.
Bragging rights
Was behind Scotland's first brand use of geolocation (Whyte & Mackay Safari Hunt) and the first brand event on Google+ - as a journalist I was the guy who revealed David Tennant would be the new Doctor Who.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Edinburgh, Glasgow, Aberdeen, London