Set up in January 2009, cpp-luxury.com is the leading global luxury industry business online publication, uniquely covering all luxury sectors and addressing both luxury professionals and HNWI (consumers of luxury goods and services, with a keen interest to understand the ‘behind the scenes’ and what makes up today’s luxury lifestyle).
By bringing together all luxury sectors and by covering all major luxury markets worldwide, luxury professionals can have a better understanding of each market and the consumer profile, thus being able fine tune their business strategies. In-depth analysis editorials on current topics and exclusive interviews with top executives are the means for luxury companies to determine the real potential of a certain luxury market. The Opportunities section features innovative ideas as diverse as marketing, setting up a new luxury business, interconnectivity between luxury sectors etc.
At the same time, HNWI individuals from around the world can get acquainted with luxury product development (craftsmanship, creativity, exclusivity) as well as relate to luxury from a lifestyle perspective. For wealthy consumers cpp-luxury.com is a unique source of information on the latest product and service launches, especially through the extensive coverage of all major events from each luxury industry sector (Baselworld, Biennale des Antiquaires, Monaco Yacht Show, Fashion Weeks, Salone Internazionale del Mobile etc). Indirectly, but most efficiently, luxury brands can create awareness for their products and services.
An integral part of luxury lifestyle is travel, for which cpp-luxury.com has dedicated two permanent sections. Concierge features upcoming events (exhibitions, launches, fairs, sports competitions etc); Review –comprehensive review article of the top luxury properties worldwide.
Today, cpp-luxury.com is not only a web platform but a unique online luxury community, each channel providing additional, tailor-made content: the Facebook page feature editorials from a lifestyle perspective, Twitter includes latest news from all sources (not just cpp-luxury.com) while the 5 professional groups on LinkedIn each feature news from the respective regions (Business of Luxury – India / South America / Russia / China / Middle East). Our twice weekly newsletter reaches an active database of over 5.000 individuals and our Ipad/Iphone App has over 1.700 users.