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Courtney Seiter
Works at Buffer
Attended University of Tennessee
Lives in Nashville, TN
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Courtney Seiter

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It was fun to dig into the psychology behind emoticons for this post! Do you use them or no?
 
The Science of Emoticons
Emoticons and emojis aren't just for teenagers and texting. A variety of scientific studies show they can have big communication benefits for all.
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Since joining the team at Buffer, the value of data-driven content has become so clear to me! Neat to see that +Alex Turnbull has noticed the same. Here's his awesome post: http://blog.bufferapp.com/how-and-why-to-write-persuasive-research-backed-content
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You are so right, Courtney. One of the biggest advantages of data-backed content is it makes it easier for the folks (i.e., businesses, not just marketers) to wade through the mountains of information to decipher which voices and sources to use when it comes time to act on an idea. Content marketing is loaded with opinions. I'm hearing/seeing clients say "[So and so] said something entirely different. Where are your facts?" 
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It's so fun to be able to create comprehensive resources like this one! Share it with anyone who might benefit. :)
 
How to Create a Social Media Marketing Plan From Scratch
Start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun along the way.

Step 1: Choose your social networks

Step 2: Fill out your profiles completely

Step 3: Find your voice and tone

Step 4: Pick your posting strategy

Step 5: Analyze and test

Step 6: Automate and engage

Read the whole post for the step-by-step plan: http://buff.ly/1mhwNIG

#socialmedia #socialmediamarketing #socialmediaplan #socialmediastrategy
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It was super fun to have +Neil Patel on the Buffer blog! Love this simple breakdown to a perfect bio.
 
The 7 Key Ingredients of a Powerful Twitter Bio

It’s accurate. One professional description.
It’s exciting. One word that is not boring.
It’s targeted. One niche descriptor.
It’s flattering. One accomplishment.
It’s humanizing. One hobby.
It’s intriguing. One interesting fact or feature about yourself.
It’s connected. Your company or another social profile.

Read the whole post for great examples and more: http://buff.ly/1jliRmn
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Every day, more of content marketing is creating visuals! And since I didn't take design classes, it's a good thing I have these tools. :)
 
The 6 Best Tools for Creating Visual Content

1. Canva: The setup with Canva is super easy. You can choose from a number of premade templates or design your own from scratch. The drag-and-drop interface makes it quite intuitive to add different elements, and each of the elements has advanced options for editing as well.

2. PowerPoint: A go-to tool for many amateur designers is presentation software like PowerPoint. If you think of slides as images, it’s easy to see how this tool could be useful for building out visual content. You can set images as backgrounds, add text and typography, and place icons and graphics.

3. Skitch: Screenshots are perhaps the easiest way of adding visual content, provided you have a reliable screenshot tool. We use Skitch, a product of Evernote, for our screengrabs. Skitch has some helpful annotation features that look good and are easy to implement.

4. Photoshop: Of course I couldn’t help but mention the most popular image creation tool out there: Photoshop. If you have the time, skills, and resources to use Photoshop for your visual content, then you’re likely to find a lot of helpful features and tools to building pretty much anything you could want.

5. Infogr.am: If you’re interested in creating infographics or interactive visual content, Infogram‘s free web app might be what you’re after. Their interactive layouts allow you to embed charts, videos, photos, maps, and more.

6. Place It: With Place It, you can create some really striking visuals for promotional content of new tools and services. You can add your product’s screenshots right into awesome-looking stock photos and even interactive backgrounds.

More tips for creating awesome original visual content: http://buff.ly/SLOAAy

#tools #visuals #images #infographics #design
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The thought of creating visuals scares the heck out of me. Right up there with video. 
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Get ready to save some time!

The Big List of 111+ Keyboard Shortcuts For The Most-Used Online Tools http://buff.ly/1jSPhxA
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Courtney Seiter

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All our transparency efforts in one central hub!
 
So excited to share this: See the new home for all of Buffer's transparent resources! http://buff.ly/1A189mE
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Great example for other companies.
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I love the psychology behind how we all behave on social media. This was a fun read!
 
What is Your Social Media Personality Type?

Are you an informer or a me-former? A peacock or a dipper? A collector or a critic?

Find out your stye–and what it says about you: http://buff.ly/1o0y3Fg

#socialmedia #studies #personalitytype
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What's your favorite under-the-radar blog for #content, #marketing, and/or #socialmedia? I need some new sources!
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It's so cool to see Buffer content on TIME!
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Congratulations +Courtney Seiter!
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This is so charming and creative. Will make you smile. If you like lil monsters.
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My second "cool new thing" launch at Buffer was even more fun than the first! Have y'all tried feeds yet?
Our community has always been great at driving us forward, suggesting new tools, helping us better understand the challenges and workflows of a daily social media user. Listening to our community is perhaps our best source of information and ideas, so when you asked for the ability to add feeds within Buffer, we listened. We [...]
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Ooh, that'd be great! Will do. Thanks +Courtney Seiter!
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Have her in circles
2,773 people
SEO Tobibur's profile photo
Eric Richmond's profile photo
Alan Bleiweiss's profile photo
Pam Aungst's profile photo
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Chuck Morris's profile photo
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Matt Mikulla's profile photo
jamel ElMatadoR's profile photo
Education
  • University of Tennessee
    Communications
Basic Information
Gender
Female
Other names
Courtney Watson
Story
Tagline
Communicator. Connector. And a bit of a cheerleader.
Introduction
Sharing stuff that makes me think or improve or laugh. And probably some cuddly animal photos.
Work
Occupation
Head of Content Marketing at Buffer
Employment
  • Buffer
    Head of Content Marketing, present
  • Raven Internet Marketing Tools
    Community Manager, 2011 - 2014
  • Gannett Company
    Reporter, Editor, 2003 - 2009
  • Condé Nast Publications
    Editorial Assistant, 2001 - 2002
  • Journal Communications Inc.
    Editor, 2010 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Nashville, TN
Previously
Bartlett, TN - Brooklyn, NY - Aarhus, Denmark - Knoxville, TN - Utrecht, Holland
Contact Information
Work
Email
Courtney Seiter's +1's are the things they like, agree with, or want to recommend.
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louisgray.com: The Secret 10 Step Guide to Giving Good Social
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With the debut of new social media sites (like Google+), just behind it comes the inevitable lists of leaderboards and connections, as you c

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In the wake of many SEO tool providers no longer offering automated ranking reports, Jill Whalen explains why they an inaccurate and unneces

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5 Amazing Water Droplet Animal ‘Sculptures’ – Best Week Ever
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Ridiculousness Alert! German Artist and Photographer Markus Reugels -- who you may recall from his insane water droplet photographs -- just

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How To Get Serious About Your Facebook Reach
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If a tree falls in the forest and no one is around to hear it, does it make a sound? That’s the question a lot of marketers are asking thems

10 Places to Find Unique Content to Share
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Here are 10 places where you can find creative and newsworthy content to share across many of platforms.

Why and How to Use Facebook Promoted Posts | Social Media Club
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Does the word "Edgerank" make you break out in a cold sweat? Do you want to punch Mark Zuckerberg in the groin every time your Facebook post

Community: The best local SEO strategy you’re not using
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With the big announcement about Google Plus combining with Google Places to create Local+, a new spotlight is on local SEO – a niche that ca

14 Reasons No One Talks To You On Facebook
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6 Link Building Tools to Boost Your Traffic
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We looked at six of the most popular link-building tools to figure out the pros and cons of each. Here's what you need to know.

An open letter to Internet villains
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Dear pageview inflators, keyword stuffers and other Internet villains: Photo courtesy Roxanna Meta on Flickr We’re onto you. While we all lo