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Cory Edwards
Works at Adobe Systems
Attended Brigham Young University
Lives in Alpine, UT
656 followers|64,043 views
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Cory Edwards

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Pew identifies social networking as the second most frequent smartphone behavior next to surfing the web. With 2.1 billion of us with social media accounts, it’s no longer possible for marketers to ignore the link between soc...
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Teen lingo...does it have a role in your social marketing campaigns?
As part of our way of celebrating the final season of Mad Men, Adobe recently ran an #AdThrowback campaign that consisted of several retro ads using our existing digital marketing solutions. At the conclusion of the campaign ...
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My thoughts after speaking last Thursday afternoon together with Julie Hopkins at the Gartner Digital Marketing Conference
At Adobe, we’re advancing social marketing efforts by employing a more coordinated approach where business objectives are unified, and standardized social analytics and reporting prove business value.
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A big part of getting employees to engage on social media is helping them find and share compelling content. Employee social activation solutions such as LinkedIn Elevate are giving brands a resource to tap into the trust of ...
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Hi Cory,
Thanks for posting this valuable information - I had just read about this in Smart Briefs.  Would love to get your insights not only on this subject but also on starting centers of excellence.  What's the best way to pursue this?
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Brand champions, those who are passionate about a product, industry or concept, are part of the solution. Independent, brand advocates are both trusted and credible, telling your story in their voice, not yours.
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The debate over whether or not to pursue a specialized degree in social media is far from over. Digital marketers, CMOs, even college grads have an opinion on whether or not it can add value to a career path.
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Cory Edwards

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: Having conversations with influencers about hot topics in the market, your view of the future, and any challenges in the space puts you in a unique position with influential bloggers. Help them understand what you’re doing ...
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Take social media efforts offline: Tangible experiences that complement a social media campaign create a more responsive and interactive network and build engagement by giving people a reason and the means to become involved.
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The digital movement is outpacing any other transformative time in business and decision makers are starting to realize how staying informed, engaged, and involved is critical for survival.
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There’s a shift taking place—a move away from the regular frenzy surrounding the “next” new social network to a discussion on the next breakthrough app or functionality for an existing social network.
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A huge component of life in social is being able to measure engagement and growth. Coursework designed around these skills can teach you how to grow your brand through social media by making it part of an integrated marketing...
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A few thoughts on the role of brands in being useful instead of just interesting.
Today’s consumers are savvy, and a funny advertisement or catchy jingle is not enough to capture and hold their attention. It’s time to start rethinking marketing efforts. Here are three ways to get more from your marketing d...
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Have him in circles
656 people
siddik jaliyawala's profile photo
Steve Krizman's profile photo
Randall Barnes's profile photo
Kevin Stirtz's profile photo
Gurmukh Singh's profile photo
Cy Jervis's profile photo
Collin Searle's profile photo
Yogesh Sharma's profile photo
Jane Yates's profile photo
Work
Occupation
Head of Adobe Social Business Center of Excellence
Employment
  • Adobe Systems
    Head of Social Business Center of Excellence, 2013 - present
  • Dell
    Director of Social Media & Reputation Team, 2010 - 2013
  • Symantec Corporation
    Group Manager & Social Media Strategist
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Alpine, UT
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Helping Adobe build a Social-by-Design business
Introduction

I head up Adobe’s Social Business Center of Excellence. That means I'm responsible for integrating social media into the way Adobe does business by leading its core social operations group. Together with an amazing team, I consult with and train departments across Adobe to define and measure their social strategies. In addition, we identify opportunities to innovate and pilot new social business programs.  Before joining Adobe, I was director of social media at Dell and was also Symantec's first social media employee years back.

In my spare time,  I'm an adjunct professor at Brigham Young University in Provo, Utah. 

Schooling? Yes, I have a BA in Public Relations from BYU and an MBA from the W.P. Carey School of Business at Arizona State University.

Education
  • Brigham Young University
    Public Relations
  • W. P. Carey School of Business
    MBA
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Male
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Married
Have waited 7 weeks to get a visa application. I've called and called and when I finally reach someone they are powerless to do anything. They failed to process my application for 3-4 weeks after they had everything they needed. I'll likely lose thousands of dollars on my flight because of this.
Public - 11 months ago
reviewed 11 months ago
I travel a lot for work and have stayed in many nice hotels. However, my experience at the Park City Waldorf Astoria (which is right in my own backyard) was among the better experiences I've had at a hotel. I took my wife their for our anniversary and when we arrived we were promptly met by the staff and during check in we were congratulated on our anniversary. Once at our room we found a gift bag waiting for us with bath salts as an anniversary gift. The gentleman who came to turn down our bed generously gave us a couple of extra pieces of chocolate. The next morning we used the spa and were very impressed by the atmosphere of it. Neither of us is a big spa-goer, but we each used the 16 head shower and relaxed in the spa area after our workout. My only complaint is the bed. They went for uber-comfort, but it was way too soft. One of the worst night sleeps I've had in a high-end hotel. ps. - REALLY dig the smell inside the hotel and all the soaps, shampoos, etc. in the spa. They should sell that stuff.
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Public - 11 months ago
reviewed 11 months ago
Public - a year ago
reviewed a year ago
16 reviews
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7 weeks I've had my visa application in and they've still not approved it. I'm going to lose thousands of dollars. CKGS has been absolutely horrible to deal with. They lost documents and didn't process them for weeks after I submitted them. None of the phone numbers to the Consulate's office work...you can't reach anyone even if you wanted to get help.
Public - 11 months ago
reviewed 11 months ago
Public - a year ago
reviewed a year ago
We've been to Tsunami many many times at the River Park location. We love the location, the service, and most of all the food. It is has become our go-to sushi restaurant in Utah. Four years ago we moved to Utah from San Francisco and thought we were giving up on good sushi because of the move. We have been surprised that it not only has fresh fish flown in daily, but that it equals in quality some of the best places we frequented in the SF Bay Area. I also appreciate that they have a full gluten-free menu and GF soy sauce for those of us who are celiacs. If we could just get one in Utah County now...heck, I'd be willing to buy franchise rights to do so!
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Public - a year ago
reviewed a year ago