Profile

Cover photo
Cory Edwards
Works at Adobe Systems
Attended Brigham Young University
Lives in Alpine, UT
703 followers|84,631 views
AboutPosts

Stream

Cory Edwards

Shared publicly  - 
 
Human connectedness knows no boundaries and if there’s a way to share and learn – to connect, people will pursue it every time. Social media – Twitter, Facebook, etc. is this new reality, and it has changed the way we view th...
1
Add a comment...

Cory Edwards

Shared publicly  - 
 
: Having conversations with influencers about hot topics in the market, your view of the future, and any challenges in the space puts you in a unique position with influential bloggers. Help them understand what you’re doing ...
1
Add a comment...

Cory Edwards

Shared publicly  - 
 
Teen lingo...does it have a role in your social marketing campaigns?
As part of our way of celebrating the final season of Mad Men, Adobe recently ran an #AdThrowback campaign that consisted of several retro ads using our existing digital marketing solutions. At the conclusion of the campaign ...
1
Add a comment...

Cory Edwards

Shared publicly  - 
 
My thoughts after speaking last Thursday afternoon together with Julie Hopkins at the Gartner Digital Marketing Conference
At Adobe, we’re advancing social marketing efforts by employing a more coordinated approach where business objectives are unified, and standardized social analytics and reporting prove business value.
1
Add a comment...

Cory Edwards

Shared publicly  - 
 
A big part of getting employees to engage on social media is helping them find and share compelling content. Employee social activation solutions such as LinkedIn Elevate are giving brands a resource to tap into the trust of ...
1
Add a comment...

Cory Edwards

Shared publicly  - 
 
Brand champions, those who are passionate about a product, industry or concept, are part of the solution. Independent, brand advocates are both trusted and credible, telling your story in their voice, not yours.
1
Add a comment...

Cory Edwards

Shared publicly  - 
 
The debate over whether or not to pursue a specialized degree in social media is far from over. Digital marketers, CMOs, even college grads have an opinion on whether or not it can add value to a career path.
1
1
Add a comment...
Have him in circles
703 people
Hamras Hashmy's profile photo
Anil Singh's profile photo
jeff hosking's profile photo
Barton George's profile photo
Mike Williams's profile photo
Liz G's profile photo
Justin Fogarty's profile photo
Joe Szabo's profile photo
Philip Werner's profile photo

Cory Edwards

Shared publicly  - 
 
Pew identifies social networking as the second most frequent smartphone behavior next to surfing the web. With 2.1 billion of us with social media accounts, it’s no longer possible for marketers to ignore the link between soc...
1
Add a comment...

Cory Edwards

Shared publicly  - 
 
Take social media efforts offline: Tangible experiences that complement a social media campaign create a more responsive and interactive network and build engagement by giving people a reason and the means to become involved.
1
Add a comment...

Cory Edwards

Shared publicly  - 
 
The digital movement is outpacing any other transformative time in business and decision makers are starting to realize how staying informed, engaged, and involved is critical for survival.
1
Add a comment...

Cory Edwards

Shared publicly  - 
 
There’s a shift taking place—a move away from the regular frenzy surrounding the “next” new social network to a discussion on the next breakthrough app or functionality for an existing social network.
1
Add a comment...

Cory Edwards

Shared publicly  - 
 
A huge component of life in social is being able to measure engagement and growth. Coursework designed around these skills can teach you how to grow your brand through social media by making it part of an integrated marketing...
1
Add a comment...
People
Have him in circles
703 people
Hamras Hashmy's profile photo
Anil Singh's profile photo
jeff hosking's profile photo
Barton George's profile photo
Mike Williams's profile photo
Liz G's profile photo
Justin Fogarty's profile photo
Joe Szabo's profile photo
Philip Werner's profile photo
Work
Occupation
Head of Adobe Social Business Center of Excellence
Employment
  • Adobe Systems
    Head of Social Business Center of Excellence, 2013 - present
  • Dell
    Director of Social Media & Reputation Team, 2010 - 2013
  • Symantec Corporation
    Group Manager & Social Media Strategist
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Alpine, UT
Links
Story
Tagline
Helping Adobe build a Social-by-Design business
Introduction

I head up Adobe’s Social Business Center of Excellence. That means I'm responsible for integrating social media into the way Adobe does business by leading its core social operations group. Together with an amazing team, I consult with and train departments across Adobe to define and measure their social strategies. In addition, we identify opportunities to innovate and pilot new social business programs.  Before joining Adobe, I was director of social media at Dell and was also Symantec's first social media employee years back.

In my spare time,  I'm an adjunct professor at Brigham Young University in Provo, Utah. 

Schooling? Yes, I have a BA in Public Relations from BYU and an MBA from the W.P. Carey School of Business at Arizona State University.

Education
  • Brigham Young University
    Public Relations
  • W. P. Carey School of Business
    MBA
Basic Information
Gender
Male
Relationship
Married