I was (notice I said was
) a member of a marketing Facebook group and the issue of using paid links to boost rankings on citation/listing pages was being discussed. I was excoriated
for suggesting that paid link building was black-hat and would eventually negatively impact a local marketing campaign.
After I left the group, one of the members messaged me and asked me how I do white-hat link building.
I told him that I don't do #linkbuilding
but instead concentrate on developing content that will help garner links.
Long story short, I showed him one of the ways I use my client's GMB page to help get more exposure for their business.
Every month I send out this questionnaire to all of my clients: https://docs.google.com/document/d/17SGms-4Qs7gNUWcaGtnpQXtnfPdZbtt5rq4omq70_Fk/edit?usp=sharing
In it, I ask my clients where they ate out last. If they write about a positive experience they had at a local restaurant, I use it as a review for said restaurant published by my client's #GMB
In this example, my client is a vacation rental agency. Many tourists and out-of-towners rent their vacation homes. I also know that tourists in the area use their mobile devices to search for great places to eat locally.
Wouldn't it be nice for my client to have a BRANDED LINK
for their business in the GMB page of the local restaurants in their area? Especially in that restaurants most read section, the #reviews?
It just makes sense to me to take advantage of this.
What are your thoughts?