Profile

Cover photo
Cori Shirk
Works at Seer Interactive
Attended Ithaca College
Lives in Philadelphia, PA
164 followers|48,670 views
AboutPostsPhotosYouTube

Stream

Cori Shirk

Google+ Local (GMB)  - 
 
GMB's Terms of Service were just updated... Apparently listings can have multiple owners now: https://support.google.com/business/answer/7006985 Seems like a move to facilitate agency management. Though I may be biased :P

Full TOS here: https://www.google.com/intl/en/+/policy/pagesterm.html
7
Cori Shirk's profile photoLinda Buquet's profile photo
4 comments
 
Oops - I was talking about the GMB Guidelines, not TOS.  I guess this is just a TOS update but seems like it should be mentioned in the guidelines under "Ownership" too.
Add a comment...

Cori Shirk

Google+ Local (GMB)  - 
 
Can you get a daily or weekly digest of your GMB Insights (impressions, clicks for calls, driving directions, etc) emailed to you?
1
Darryl Quinlan's profile photo
 
Google automatically emails a monthly report to the email used to sign up (but ya probably already know that). To my knowledge you cannot up that delivery.
Add a comment...

Cori Shirk

Multi-Location Issues  - 
 
911!  Bulk account folks, could you please login and tell me if any of your listings are missing from your GMBL accounts? Thousands of listings just disappeared from 4 of our client accounts. Wondering if Google pushed an update or something that may have caused this? 
2
Cori Shirk's profile photoDavid J. Baxter's profile photoScott Davis's profile photoDan Leibson's profile photo
13 comments
 
Google Search Analytics report is woefully inaccurate, especially with any type of localized ranking. We like to say it's for entertainment purposes only.
Add a comment...

Cori Shirk

Citations  - 
 
What do you all think about local road names vs. Google-ized road names? Like "131 E Expressway 83" vs "131 U.S. 83 Expressway" or "59 NJ-38" vs "59 Route 38". Is it better to stick with the local reference, or try to match Google in this case?
2
Dan Leibson's profile photoCody Baird's profile photoRaisa MacLeod's profile photoStephen Ellis's profile photo
15 comments
 

Smartystreet is an excellent way to check the legitimacy of an address. However it may not agree with Google.  Different sources.
Add a comment...

Cori Shirk

■ Other Discussions & Help  - 
 
I'm speaking to some college students tonight and need your help! What are your best- and worst-in-class examples of local SEO execution? This can be anything from awful keyword-stuffed landing page experiences to blatant GMB guideline violations. 

This should be fun :) 
4
Brian Barwig's profile photoPhil Rozek's profile photoCori Shirk's profile photo
3 comments
 
Perfect example, +Phil Rozek! Thanks!
Add a comment...

Cori Shirk

Local Search (General)  - 
 
Does anyone know of any studies around how Canadians search for local businesses? Something like this one from BrightLocal: http://searchengineland.com/how-users-search-for-local-businesses-5-tips-to-optimize-local-listings-97612  but based in Canada? 
In a recent staff meeting, it emerged that the most regular question our customer support agents get asked by our customers* is: "When we track our local s
1
Eve Mendelovitch's profile photoChris McCreery's profile photoCori Shirk's profile photo
13 comments
 
+Chris McCreery This is great- thank you!!
Add a comment...

Cori Shirk

Multi-Location Issues  - 
 
Posting this in here as well as the forum... Hopefully someone can help! :)

Backstory:
One of our clients (let's call them DeckMaterial) is a decking/ patio material brand who has a few hundred certified contractors across the country (we'll call these businesses DeckMaterial Pros) who display their products in showrooms and install them. All of the DeckMaterial Pros are independently owned and operated, and do business as Joe's Deck Construction, Linda's Deck and Patio Design, Philadelphia Building Services, etc. 

DeckMaterial wants to help these DeckMaterial Pros gain exposure through local search by offering a program that involves setting up and managing the data on G+ pages for each Pro. DeckMaterial wants to set these G+ pages up in a GMBL account to allow for streamlined management capabilities, and will grant each Pro business owner access to their own individual page. Since this is a corporate initiative, someone from the corporate office is managing the GMBL account. 

Our Headaches
1. Even though the DeckMaterial Pros are a part of the DeckMaterial Brand, because they all have individual business names, we've been told that we have to individually verify each location and that we can't bulk verify the account. I know the new(er) Google local quality guidelines specifically say that all businesses in GMBL accounts have to have the same name, but that kind of 'chain-only' thinking really leaves other business models out to dry... What about cases like this, or property management companies that manage hotels with different names? Coordinating individual verification for each location seems unnecessarily tedious if you can prove that each location is a part of the larger parent brand. 

2. Fact: verification postcards get lost. A lot. Especially when the business owner is busy running their business and doesn't know exactly what to watch out for. If we try to coordinate phone verification instead, we've been told that Google has to use the name of the person managing the GMBL account to verify ownership-- this is a problem because the person whose name is attached to the account is corporate marketing employee, and the DeckMaterial Pro business owners don't know who she is. 

Has anyone else run into similar issues and found an efficient way to set up and manage the account and G+ pages? Thanks in advance!!
1
Cori Shirk's profile photoDan Leibson's profile photoMike Blumenthal's profile photo
6 comments
 
Maybe. But I think it will be much harder.
Add a comment...

Cori Shirk

Shared publicly  - 
 
Really creative way to get free brand exposure + build brand trust for local businesses! #localseo   #localbusiness   #googleplustips  
 
I was (notice I said was) a member of a marketing Facebook group and the issue of using paid links to boost rankings on citation/listing pages was being discussed. I was excoriated for suggesting that paid link building was black-hat and would eventually negatively impact a local marketing campaign.

After I left the group, one of the members messaged me and asked me how I do white-hat link building. 

I told him that I don't do #linkbuilding but instead concentrate on developing content that will help garner links.

Long story short, I showed him one of the ways I use my client's GMB page to help get more exposure for their business.

Every month I send out this questionnaire to all of my clients: https://docs.google.com/document/d/17SGms-4Qs7gNUWcaGtnpQXtnfPdZbtt5rq4omq70_Fk/edit?usp=sharing

In it, I ask my clients where they ate out last. If they write about a positive experience they had at a local restaurant, I use it as a review for said restaurant published by my client's #GMB page. 

In this example, my client is a vacation rental agency. Many tourists and out-of-towners rent their vacation homes. I also know that tourists in the area use their mobile devices to search for great places to eat locally. 

Wouldn't it be nice for my client to have a BRANDED LINK for their business in the GMB page of the local restaurants in their area? Especially in that restaurants most read section, the #reviews?

It just makes sense to me to take advantage of this.

What are your thoughts?
11 comments on original post
2
1
Add a comment...
In her circles
118 people
Have her in circles
164 people
Michelle Stinson Ross's profile photo
Mike Hastings's profile photo
Saurav Rimal's profile photo
Gerry Foster's profile photo
Chad Eisenhart's profile photo
hal hannon's profile photo
Thomas Olesen's profile photo
Mike Fronius's profile photo
Stephen Crewson's profile photo

Cori Shirk

■ Other Discussions & Help  - 
 
Woah - Google My Business got a major facelift and content overhaul last week! Check it out: https://www.google.com/business/ 

Before: http://screencast.com/t/dak0jRctvNy 
Now: http://screencast.com/t/HxsCZhfA3P9 
Discover how your business can capitalize on Google My Business's free business listing and start reaching new customers even without a website.
10
Michael DeVry's profile photoBrian Lollie's profile photoPhillip Dean's profile photoCori Shirk's profile photo
5 comments
 
+Phillip Dean Very possible. Web Archive (http://web.archive.org/web/*/https://www.google.com/business/) shows it switching over to the new design on the 16th of March but I didn't see it until yesterday. 
Add a comment...

Cori Shirk

Local Search (General)  - 
 
I tweeted about this earlier this week but forgot to post it in here... Is this new or just new to me? Google's displaying local events in a map. When you click through to actual maps.google.com, the event is listed as a "place" in the URL. Then it redirects to the venue's Maps URL and displays the info from GMB. Photos attached for an explanation. 

I think this is the result of schema event markup, but I've never seen event info displayed like this before. Has anyone in here? 
7
Tim Capper's profile photoDan Leibson's profile photoCody Baird's profile photoKaycie Smith's profile photo
5 comments
 
+Dan Leibson pls do report back on that! +Cori Shirk great post-thx for sharing.
Add a comment...

Cori Shirk

Multi-Location Issues  - 
 
Question for the GMBL folks out there- I know biz names and primary categories need to be consistent, but can you list different domains in an account? Say you have a bunch of hotels named "Hotel Chain." Instead of listing hotelchain.com/nyc-hotel, hotelchain.com/losangele-hotel as the listing URLs, you list each hotel's micro site (bobsnychotel.com, losangeleshotel.com) Not looking for strategic advice here, just curious if it's possible to include multiple domains in an account.

cc +Dan Leibson +Brian Barwig 
4
Dan Leibson's profile photoColleen CDK's profile photoJD Milburn's profile photoCori Shirk's profile photo
7 comments
 
Thanks guys! 
Add a comment...

Cori Shirk

Search Changes ☲  - 
 
Looks like Google's testing another new layout for local results on mobile this morning. Has anyone else seen this before? 
2
Brad Brewer's profile photoCori Shirk's profile photo
2 comments
 
Ah, interesting. I've never seen that before!
Add a comment...
People
In her circles
118 people
Have her in circles
164 people
Michelle Stinson Ross's profile photo
Mike Hastings's profile photo
Saurav Rimal's profile photo
Gerry Foster's profile photo
Chad Eisenhart's profile photo
hal hannon's profile photo
Thomas Olesen's profile photo
Mike Fronius's profile photo
Stephen Crewson's profile photo
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Philadelphia, PA
Links
YouTube
Contributor to
Work
Employment
  • Seer Interactive
    present
Education
  • Ithaca College
    Music and Communications
Basic Information
Gender
Female