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Cori Shirk
Works at Seer Interactive
Attended Ithaca College
Lives in Philadelphia, PA
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Cori Shirk

■ Other Discussions & Help  - 
 
Hey everybody, I'm running a test... could you guys drop searches in this thread that you know return the snack pack? So far I've got "hotels," "tacos," "restaurants," and "psychics." 

Thanks! I promise to share what I find :) 
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Scott Hendison's profile photoCori Shirk's profile photoPhil Rozek's profile photoJordan J. Caron's profile photo
18 comments
 
Great points +Phil Rozek! Love #5 and feel that pain and confusion all too much hahah
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Cori Shirk

✆ Listings & Maps  - 
 
Nice! iOS 8.3 (released yesterday) gives business owners the option to claim listings right from Maps: http://goo.gl/J6y0LK 
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Ben Wynkoop's profile photoStephen Higgins's profile photoMax Minzer's profile photo
2 comments
 
Thanks!
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Cori Shirk

Reviews  - 
 
Does anyone have any examples of hospitals/ medical practices running a review strategy right? I'm looking into some options for a client and they'd like to see examples of people in their space requesting/ replying to reviews well. TIA! 
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Linda Buquet's profile photoThomas Lipscomb's profile photoCori Shirk's profile photo
5 comments
 
Ah, got it +Thomas Lipscomb- I didn't realize you guys were a platform. Thanks for explaining all of this, I appreciate it!
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Cori Shirk

■ Other Discussions & Help  - 
 
Does anyone have any examples of hospitals/ medical practices running a review strategy right? I'm looking into some options for a client and they'd like to see examples of people in their space requesting/ replying to reviews well. TIA! 
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Dino Basaldella's profile photoBill Bean's profile photoCori Shirk's profile photoRaisa MacLeod's profile photo
4 comments
 
Thanks, +Bill Bean ! That's pretty much the route we're taking. No one stands out, so let's make you the shining example. The thing we're struggling with the most is making the right connections with the right people internally to really institutionalize this. To make this successful we really need buy-in from at least marketing, patient relations, and IT. I'll update you all on how this unfolds over the next few months ;) 
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Cori Shirk

Local Search (General)  - 
 
Curious, do you all still see value in creating listings on through Bing and Yahoo since they started exclusively serving Yelp listings for local results?
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Dan Leibson's profile photoMichael S. Doran's profile photoStefano Romero's profile photoJim Froling's profile photo
10 comments
 
Yes! +Cori Shirk  We use Bing and Yahoo. Silly not to IMO. We're gonna spend time building citations on IYPs, why not Bing and Yahoo also?  However, we have very short bandwidth for Yahoo's games and gyrations.  Yahoo is simply FUBAR.  If we can add a listing w/o a lot of fuss, fabulous.  If not, refer to first two letters of the FUBAR acronym.
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Cori Shirk

TOOLS & SERVICES ♥  - 
 
Awesome tool from +Michael Cottam that uses the Google My Business API to find Google+ Local pages! Definitely one for the bookmarks folder: http://goo.gl/sCvaq6

H/T +Brian Jensen  #localsearch  
Independent search engine optimization (SEO) consultant Michael Cottam.
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Cori Shirk's profile photoDarryl Quinlan's profile photoMichael Ian Bady's profile photoDan Leibson's profile photo
3 comments
 
This is great. It does tend to bring up other related businesses as well but very handy for finding those duplicates!
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Cori Shirk

TOP NEWS ★  - 
 
Yikes... Courts ruled yesterday that #Yelp has the right to manipulate ratings based on businesses' ad spend. The judge ruled that ratings are a "benefit" that the company chooses to provide, so "any implicit threat by Yelp to remove positive reviews [if a company chooses not to advertise on Yelp] was not (legally) wrongful." More here: http://www.sfgate.com/business/article/Yelp-can-give-paying-clients-better-ratings-5731200.php

Note: The case didn't prove that Yelp actually DOES this (the company denies that they do), just that they COULD if they chose to... 

How do you guys feel about this? 
Yelp adamantly denies giving its paying clients more favorable reviews, but even if such allegations could be proved, said the Ninth U.S. Circuit Court of Appeals in San Francisco, Yelp is entitled to set a price for its ads - and the businesses reviewed have no legal right to a high rating. The court upheld a federal judge's dismissal of a proposed class-action damage suit by small-business owners who claimed Yelp's sales representatives told t...
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Michael Stricker's profile photoAaron Weiche's profile photoBradley Taylor's profile photoJeremy Korpi's profile photo
4 comments
 
Great point, Greg. 

Dan, really interesting read! 
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Cori Shirk

✆ Listings & Maps  - 
 
How does everyone go about finding duplicate listings if you're working with a client with a lot of locations (500+)? I know Moz Local is great for checking them one off and +Michael Cottam built a great tool to find Google+ pages (http://www.michaelcottam.com/google-business-page-finder/), but I'm curious if anyone has any scalable solutions for this type of audit. Specifically curious about Bing and Yelp. 
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John M Lynch's profile photoBen Wynkoop's profile photoStephen Higgins's profile photoMark Stroud's profile photo
10 comments
 
I use a tool called alllocal, they look at many more channels outside of the standard yelp and google, yahoo. They also submit to infousa, ect... another tool is reptation.com.. I manage just under 1000 locations, I can understand your pain, unfortunately you have to pay a yearly fee per location. Good luck. 
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Cori Shirk

Search Changes ☲  - 
 
I might be late to the game here, but this is the first time I'm seeing the 3-pack card layout for a search that isn't a restaurant or a hotel. Has anyone else seen that layout for any other industries? 
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Chris Williams's profile photoMatt Maglodi's profile photoBill Bean's profile photoMike Blumenthal's profile photo
13 comments
 
+Matt Maglodi I have not seen a correlation but I have not been looking either
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Cori Shirk

Multi-Location Issues  - 
 
Does anyone know of a way to get the actual URLs of your Google+ pages from a bulk account? I've been able to load 200/ 800 up on plus.google.com/dashboard and have been able to scrape some of the 21-digit page IDs, but I can't get all of them for some reason. 
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Dan Leibson's profile photoCori Shirk's profile photo
4 comments
 
Gotcha- thanks!
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Cori Shirk

✆ Listings & Maps  - 
 
A new option for bulk accounts rolled out sometime over the last couple of days- business accounts: http://goo.gl/IH0Xt0 Now you can transfer all of your listings over to a new account that can be shared, rather than housing them in your personal account.

I'm not totally clear on how this is different from just setting up a separate GMB Locations account used solely to manage listings, but it looks like a good fix for anyone who is managing a bulk account from their personal gmail! Has anyone switched over yet? 
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Cori Shirk's profile photoMark Goho's profile photoJames Gibbons's profile photo
5 comments
 
+Mark Goho  You can wait to have your account upgraded and then transfer or remove the listing's association with the old account immediately and reclaim within a new Google account for use with business accounts. 

I know some accounts I have dealt with have gone for 6+ months with no upgrade.

One of the main changes with Google My Business is the assurance that the true owner of the account will always be able to obtain access.
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Cori Shirk

Shared publicly  - 
 
Calling all trolls! A restaurant in Richmond, CA is asking for negative reviews on #Yelp to prove that reviews can't make or break a good restaurant's business. Fantastic- I love this so much! H/T +Zachary Palmer 
Botto Bistro in Richmond, California, might have stellar pizza. It might serve of a decent dish of pasta with pomodoro sauce. It might even have great service. But you wouldn't know it from its reviews on Yelp, which in total give it less than two stars. It's the...
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Cori Shirk's profile photoZachary Palmer's profile photoWil Reynolds's profile photoMatt Grant's profile photo
3 comments
 
Love ^^^^^^  :-)  +Cori Shirk 
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People
In her circles
114 people
Have her in circles
131 people
Ben Wynkoop's profile photo
Tim Roberts's profile photo
Lauren Grabowski's profile photo
Alisa Scharf's profile photo
Xue Shiwen's profile photo
Rod Lewis's profile photo
Alan Bowles's profile photo
Anjo Gabriell Rodriguez Gabriell Rodrigues's profile photo
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    present
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  • Ithaca College
    Music and Communications
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