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Cori Shirk
Works at Seer Interactive
Attended Ithaca College
Lives in Philadelphia, PA
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Cori Shirk

Search Changes ☲  - 
 
Looks like Google's testing another new layout for local results on mobile this morning. Has anyone else seen this before? 
2
Brad Brewer's profile photoCori Shirk's profile photo
2 comments
 
Ah, interesting. I've never seen that before!
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Cori Shirk

■ Other Discussions & Help  - 
 
Hey everybody, I'm running a test... could you guys drop searches in this thread that you know return the snack pack? So far I've got "hotels," "tacos," "restaurants," and "psychics." 

Thanks! I promise to share what I find :) 
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Scott Hendison's profile photoCori Shirk's profile photoPhil Rozek's profile photoJordan J. Caron's profile photo
18 comments
 
Great points +Phil Rozek! Love #5 and feel that pain and confusion all too much hahah
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Cori Shirk

✆ Listings & Maps  - 
 
How does everyone go about finding duplicate listings if you're working with a client with a lot of locations (500+)? I know Moz Local is great for checking them one off and +Michael Cottam built a great tool to find Google+ pages (http://www.michaelcottam.com/google-business-page-finder/), but I'm curious if anyone has any scalable solutions for this type of audit. Specifically curious about Bing and Yelp. 
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John M Lynch's profile photoBen Wynkoop's profile photoStephen Higgins's profile photoMark Stroud's profile photo
10 comments
 
I use a tool called alllocal, they look at many more channels outside of the standard yelp and google, yahoo. They also submit to infousa, ect... another tool is reptation.com.. I manage just under 1000 locations, I can understand your pain, unfortunately you have to pay a yearly fee per location. Good luck. 
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Cori Shirk

Search Changes ☲  - 
 
I might be late to the game here, but this is the first time I'm seeing the 3-pack card layout for a search that isn't a restaurant or a hotel. Has anyone else seen that layout for any other industries? 
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Chris Williams's profile photoMatt Maglodi's profile photoBill Bean's profile photoMike Blumenthal's profile photo
13 comments
 
+Matt Maglodi I have not seen a correlation but I have not been looking either
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Cori Shirk

Multi-Location Issues  - 
 
Does anyone know of a way to get the actual URLs of your Google+ pages from a bulk account? I've been able to load 200/ 800 up on plus.google.com/dashboard and have been able to scrape some of the 21-digit page IDs, but I can't get all of them for some reason. 
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Dan Leibson's profile photoCori Shirk's profile photo
4 comments
 
Gotcha- thanks!
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Cori Shirk

✆ Listings & Maps  - 
 
A new option for bulk accounts rolled out sometime over the last couple of days- business accounts: http://goo.gl/IH0Xt0 Now you can transfer all of your listings over to a new account that can be shared, rather than housing them in your personal account.

I'm not totally clear on how this is different from just setting up a separate GMB Locations account used solely to manage listings, but it looks like a good fix for anyone who is managing a bulk account from their personal gmail! Has anyone switched over yet? 
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Cori Shirk's profile photoMark Goho's profile photoJames Gibbons's profile photo
5 comments
 
+Mark Goho  You can wait to have your account upgraded and then transfer or remove the listing's association with the old account immediately and reclaim within a new Google account for use with business accounts. 

I know some accounts I have dealt with have gone for 6+ months with no upgrade.

One of the main changes with Google My Business is the assurance that the true owner of the account will always be able to obtain access.
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Cori Shirk

Multi-Location Issues  - 
 
Posting this in here as well as the forum... Hopefully someone can help! :)

Backstory:
One of our clients (let's call them DeckMaterial) is a decking/ patio material brand who has a few hundred certified contractors across the country (we'll call these businesses DeckMaterial Pros) who display their products in showrooms and install them. All of the DeckMaterial Pros are independently owned and operated, and do business as Joe's Deck Construction, Linda's Deck and Patio Design, Philadelphia Building Services, etc. 

DeckMaterial wants to help these DeckMaterial Pros gain exposure through local search by offering a program that involves setting up and managing the data on G+ pages for each Pro. DeckMaterial wants to set these G+ pages up in a GMBL account to allow for streamlined management capabilities, and will grant each Pro business owner access to their own individual page. Since this is a corporate initiative, someone from the corporate office is managing the GMBL account. 

Our Headaches
1. Even though the DeckMaterial Pros are a part of the DeckMaterial Brand, because they all have individual business names, we've been told that we have to individually verify each location and that we can't bulk verify the account. I know the new(er) Google local quality guidelines specifically say that all businesses in GMBL accounts have to have the same name, but that kind of 'chain-only' thinking really leaves other business models out to dry... What about cases like this, or property management companies that manage hotels with different names? Coordinating individual verification for each location seems unnecessarily tedious if you can prove that each location is a part of the larger parent brand. 

2. Fact: verification postcards get lost. A lot. Especially when the business owner is busy running their business and doesn't know exactly what to watch out for. If we try to coordinate phone verification instead, we've been told that Google has to use the name of the person managing the GMBL account to verify ownership-- this is a problem because the person whose name is attached to the account is corporate marketing employee, and the DeckMaterial Pro business owners don't know who she is. 

Has anyone else run into similar issues and found an efficient way to set up and manage the account and G+ pages? Thanks in advance!!
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Cori Shirk's profile photoDan Leibson's profile photoMike Blumenthal's profile photo
6 comments
 
Maybe. But I think it will be much harder.
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Cori Shirk

Shared publicly  - 
 
Really creative way to get free brand exposure + build brand trust for local businesses! #localseo   #localbusiness   #googleplustips  
 
I was (notice I said was) a member of a marketing Facebook group and the issue of using paid links to boost rankings on citation/listing pages was being discussed. I was excoriated for suggesting that paid link building was black-hat and would eventually negatively impact a local marketing campaign.

After I left the group, one of the members messaged me and asked me how I do white-hat link building. 

I told him that I don't do #linkbuilding but instead concentrate on developing content that will help garner links.

Long story short, I showed him one of the ways I use my client's GMB page to help get more exposure for their business.

Every month I send out this questionnaire to all of my clients: https://docs.google.com/document/d/17SGms-4Qs7gNUWcaGtnpQXtnfPdZbtt5rq4omq70_Fk/edit?usp=sharing

In it, I ask my clients where they ate out last. If they write about a positive experience they had at a local restaurant, I use it as a review for said restaurant published by my client's #GMB page. 

In this example, my client is a vacation rental agency. Many tourists and out-of-towners rent their vacation homes. I also know that tourists in the area use their mobile devices to search for great places to eat locally. 

Wouldn't it be nice for my client to have a BRANDED LINK for their business in the GMB page of the local restaurants in their area? Especially in that restaurants most read section, the #reviews?

It just makes sense to me to take advantage of this.

What are your thoughts?
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Cori Shirk

✆ Listings & Maps  - 
 
Nice! iOS 8.3 (released yesterday) gives business owners the option to claim listings right from Maps: http://goo.gl/J6y0LK 
11
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Ben Wynkoop's profile photoStephen Higgins's profile photoMax Minzer's profile photo
2 comments
 
Thanks!
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Cori Shirk

Reviews  - 
 
Does anyone have any examples of hospitals/ medical practices running a review strategy right? I'm looking into some options for a client and they'd like to see examples of people in their space requesting/ replying to reviews well. TIA! 
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Linda Buquet's profile photoThomas Lipscomb's profile photoCori Shirk's profile photo
5 comments
 
Ah, got it +Thomas Lipscomb- I didn't realize you guys were a platform. Thanks for explaining all of this, I appreciate it!
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Cori Shirk

■ Other Discussions & Help  - 
 
Does anyone have any examples of hospitals/ medical practices running a review strategy right? I'm looking into some options for a client and they'd like to see examples of people in their space requesting/ replying to reviews well. TIA! 
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Dino Basaldella's profile photoBill Bean's profile photoCori Shirk's profile photoRaisa MacLeod's profile photo
4 comments
 
Thanks, +Bill Bean ! That's pretty much the route we're taking. No one stands out, so let's make you the shining example. The thing we're struggling with the most is making the right connections with the right people internally to really institutionalize this. To make this successful we really need buy-in from at least marketing, patient relations, and IT. I'll update you all on how this unfolds over the next few months ;) 
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Cori Shirk

Local Search (General)  - 
 
Curious, do you all still see value in creating listings on through Bing and Yahoo since they started exclusively serving Yelp listings for local results?
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Dan Leibson's profile photoMichael S. Doran's profile photoStefano Romero's profile photoJim Froling's profile photo
10 comments
 
Yes! +Cori Shirk  We use Bing and Yahoo. Silly not to IMO. We're gonna spend time building citations on IYPs, why not Bing and Yahoo also?  However, we have very short bandwidth for Yahoo's games and gyrations.  Yahoo is simply FUBAR.  If we can add a listing w/o a lot of fuss, fabulous.  If not, refer to first two letters of the FUBAR acronym.
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Have her in circles
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