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Cori Shirk
Works at Seer Interactive
Attended Ithaca College
Lives in Philadelphia, PA
166 followers|51,597 views
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Cori Shirk

Google+ Local (GMB)  - 
 
FINALLY! Google released a GMB update that allows you to approve / deny Google updates in bulk: https://support.google.com/business/answer/3480441
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Gerry Foster's profile photoCori Shirk's profile photo
2 comments
 
A lot of times the updates Google suggests are just flat out wrong. Up until yesterday it was such a time suck to go through and approve / deny each one individually. Clicking "deny" a few hundred times a week gets to be pretty disheartening :( haha
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Cori Shirk

Google+ Local (GMB)  - 
 
GMB's Terms of Service were just updated... Apparently listings can have multiple owners now: https://support.google.com/business/answer/7006985 Seems like a move to facilitate agency management. Though I may be biased :P

Full TOS here: https://www.google.com/intl/en/+/policy/pagesterm.html
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Cori Shirk's profile photoLinda Buquet's profile photo
4 comments
 
Oops - I was talking about the GMB Guidelines, not TOS.  I guess this is just a TOS update but seems like it should be mentioned in the guidelines under "Ownership" too.
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Cori Shirk

■ Other Discussions & Help  - 
 
Woah - Google My Business got a major facelift and content overhaul last week! Check it out: https://www.google.com/business/ 

Before: http://screencast.com/t/dak0jRctvNy 
Now: http://screencast.com/t/HxsCZhfA3P9 
Discover how your business can capitalize on Google My Business's free business listing and start reaching new customers even without a website.
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Michael DeVry's profile photoBrian Lollie's profile photoPhillip Dean's profile photoCori Shirk's profile photo
5 comments
 
+Phillip Dean Very possible. Web Archive (http://web.archive.org/web/*/https://www.google.com/business/) shows it switching over to the new design on the 16th of March but I didn't see it until yesterday. 
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Cori Shirk

Citations  - 
 
What do you all think about local road names vs. Google-ized road names? Like "131 E Expressway 83" vs "131 U.S. 83 Expressway" or "59 NJ-38" vs "59 Route 38". Is it better to stick with the local reference, or try to match Google in this case?
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Dan Leibson's profile photoCody Baird's profile photoRaisa MacLeod's profile photoStephen Ellis's profile photo
15 comments
 

Smartystreet is an excellent way to check the legitimacy of an address. However it may not agree with Google.  Different sources.
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Cori Shirk

■ Other Discussions & Help  - 
 
I'm speaking to some college students tonight and need your help! What are your best- and worst-in-class examples of local SEO execution? This can be anything from awful keyword-stuffed landing page experiences to blatant GMB guideline violations. 

This should be fun :) 
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Brian Barwig's profile photoPhil Rozek's profile photoCori Shirk's profile photo
3 comments
 
Perfect example, +Phil Rozek! Thanks!
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Cori Shirk

Local Search (General)  - 
 
Does anyone know of any studies around how Canadians search for local businesses? Something like this one from BrightLocal: http://searchengineland.com/how-users-search-for-local-businesses-5-tips-to-optimize-local-listings-97612  but based in Canada? 
In a recent staff meeting, it emerged that the most regular question our customer support agents get asked by our customers* is: "When we track our local s
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Eve Mendelovitch's profile photoChris McCreery's profile photoCori Shirk's profile photo
13 comments
 
+Chris McCreery This is great- thank you!!
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Cori Shirk

Other Marketing  - 
 
Anybody have creative clients taking advantage of Pokemon Go? I see a few local businesses in my neighborhood offering special discounts to people who catch Pokemon at their location. Pretty clever way to get people in the door, IMO :)
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Cori Shirk's profile photojames watt's profile photoKeith Jasper's profile photoPaul Stonier's profile photo

Cori Shirk

Google+ Local (GMB)  - 
 
Can you get a daily or weekly digest of your GMB Insights (impressions, clicks for calls, driving directions, etc) emailed to you?
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Darryl Quinlan's profile photo
 
Google automatically emails a monthly report to the email used to sign up (but ya probably already know that). To my knowledge you cannot up that delivery.
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Cori Shirk

Multi-Location Issues  - 
 
911!  Bulk account folks, could you please login and tell me if any of your listings are missing from your GMBL accounts? Thousands of listings just disappeared from 4 of our client accounts. Wondering if Google pushed an update or something that may have caused this? 
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Cori Shirk's profile photoDavid J. Baxter's profile photoScott Davis's profile photoDan Leibson's profile photo
13 comments
 
Google Search Analytics report is woefully inaccurate, especially with any type of localized ranking. We like to say it's for entertainment purposes only.
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Cori Shirk

Local Search (General)  - 
 
I tweeted about this earlier this week but forgot to post it in here... Is this new or just new to me? Google's displaying local events in a map. When you click through to actual maps.google.com, the event is listed as a "place" in the URL. Then it redirects to the venue's Maps URL and displays the info from GMB. Photos attached for an explanation. 

I think this is the result of schema event markup, but I've never seen event info displayed like this before. Has anyone in here? 
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Tim Capper's profile photoDan Leibson's profile photoCody Baird's profile photoKaycie Smith's profile photo
5 comments
 
+Dan Leibson pls do report back on that! +Cori Shirk great post-thx for sharing.
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Cori Shirk

Multi-Location Issues  - 
 
Question for the GMBL folks out there- I know biz names and primary categories need to be consistent, but can you list different domains in an account? Say you have a bunch of hotels named "Hotel Chain." Instead of listing hotelchain.com/nyc-hotel, hotelchain.com/losangele-hotel as the listing URLs, you list each hotel's micro site (bobsnychotel.com, losangeleshotel.com) Not looking for strategic advice here, just curious if it's possible to include multiple domains in an account.

cc +Dan Leibson +Brian Barwig 
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Dan Leibson's profile photoColleen CDK's profile photoJD Milburn's profile photoCori Shirk's profile photo
7 comments
 
Thanks guys! 
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Cori Shirk

Search Changes ☲  - 
 
Looks like Google's testing another new layout for local results on mobile this morning. Has anyone else seen this before? 
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Brad Brewer's profile photoCori Shirk's profile photo
2 comments
 
Ah, interesting. I've never seen that before!
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Education
  • Ithaca College
    Music and Communications
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Female
Work
Employment
  • Seer Interactive
    present
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