(Personally, I like larger screens.)
(Too bad it just takes so long. High speed trains would be awesome.)
I'm very pleased and excited to announce what only a small circle of family and friends have known for the past couple of weeks: Today I begin employment as the Senior Director of Online Marketing for
Over the past year I've had the privilege of interacting, collaborating, and co-thinking with Stone Temple Consulting CEO on an increasing number of topics and projects. We quickly came to see that our heads and hearts were moving in the same direction when it came to the present and future of online and inbound marketing. And one day last month that increasing awareness led to a call from Eric to say, "Mark, we ought to be working together." It wasn't 15 minutes into that call before I knew he was right.
I see Stone Temple Consulting as an agency that truly "gets it" when it comes to where our industry is heading, and the things that those who want to be successful online in the future need to be doing today to ensure that position. And I truly believe that STC is poised to become one of the "household word" agencies in our industry. It's both an honor and a privilege to be asked to be part of helping make that happen.
My primary role at Stone Temple will be to do for them what you see me doing every day here already: producing content, community, and engagements that help increase our understanding of what really works when it comes to promoting a product, a business, a personal presence, a message…whatever…online. In particular, I will continue to build on my areas of interest and expertise in the growing area of the interaction and interconnectivity of search and social media. And of course you'll still hear plenty from me about author authority. In addition, I'll have even deeper involvement in the many fascinating and valuable data-driven studies regularly conducted by Stone Temple, a number of which have already become standard reference points for SEO's and marketers everywhere.
Before I conclude, a word about my former employer, Virante. I know some of you will ask, so I want you to know that we have parted on the best possible terms. I remain close friends with the Virante leadership and my co-workers there. Virante was very good to me, enabling me to get launched into the professional side of online marketing, and I will never forget that. And I can now say as a "private citizen" and not paid spokesperson: I highly recommend Virante services such as Remove'em for link penalty recovery and nTopic for optimizing content. I wish all at Virante continued success in the years ahead.
And now on to my new ventures with Stone Temple Consulting. As I've said, I'm proud to have my name associated with theirs, not only for their market leadership and innovation, but because of the deep integrity and commitment to the highest values I've seen in every interaction I've had with them. They are committed to ethical, "white hat" online marketing that develops sustainable, future-proof, long term growth for their client brands. That's where I believe the future (and the present!) lies for our industry, and that's why I'm proud and pleased to see "Mark Traphagen" next to Stone Temple Consulting from here on out.
For an announcement from Stone Temple Consulting CEO Eric Enge with his perspective on my hire, see this post: https://plus.google.com/113690073826160821557/posts/BPJEqMjcddP
To help jump-start your year and make metrics for your site more actionable, we've updated one of the most popular features in Webmaster Tools: data in the search queries feature will no longer be rounded / bucketed. This change will become visible over the next few days.
The search queries feature gives insights into the searches that have at least one page from your website shown in the search results. It collects these "impressions" together with the times when users visited your site - the "clicks" - and displays these for the last 90 days.
Death to rounding! A very welcome change that might provide more confidence in these numbers.
- Hippo Internet Marketing TrainingPresident, 2003 - present
- Hippo IncOwner, 2003 - present
- EphriconDirector of Client Services, 2013 - 2013
- Social FreshDirector of Training, 2011 - 2012
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