Shared publicly  - 
Interesting report, talks about "banner blindness." Do you see web ads? Or do your eyes only focus on the content you want to read?
Report: The Rise of the Social Advertising. Tweet. August 1, 2011; View Comments. To download the full Pivot report, please click here… We are entering the beginning of the end of the destination web ...
Bechara Jaoudeh's profile photoKristine Elkins's profile photoCoreen Tossona's profile photo
My brain must be working today. I got that immediately--and keep shaking my head laughing.
I'm glad you got it. Otherwise you would think I was pretty odd. Oh, wait - you already think that.
I filter them so I don't have to see them. I use a Firefox extension called Adblock Plus.
Oh my. Don't tell the clients that. Hmm...maybe I will download Firefox. Seriously though, I wouldn't mind ads on websites as long as they weren't so intrusive. Pop-ups that have a well-hidden close button, ads in the middle of articles, etc. Pop-ups are like ad puke--you start reading and then suddenly, bluurp, they're all over the place. Yuck.
Nothing makes me madder than a pop-up with no discernable close button. I don't notice the content at all, I just search like crazy for the close button, and eventually if it's too hard to find, close the browser altogether. What is this accomplishing from an advertising perspective? Maddening!
Exactly! I do the same thing. I get frustrated and leave that site. Not so good for a brand's reputation and if it's an e-commerce site, even worse because they're losing sales.
Add a comment...