I don't see ads - I see dead people.
Interesting report, talks about "banner blindness." Do you see web ads? Or do your eyes only focus on the content you want to read?
My brain must be working today. I got that immediately--and keep shaking my head laughing.
I'm glad you got it. Otherwise you would think I was pretty odd. Oh, wait - you already think that.
I filter them so I don't have to see them. I use a Firefox extension called Adblock Plus.
Oh my. Don't tell the clients that. Hmm...maybe I will download Firefox. Seriously though, I wouldn't mind ads on websites as long as they weren't so intrusive. Pop-ups that have a well-hidden close button, ads in the middle of articles, etc. Pop-ups are like ad puke--you start reading and then suddenly, bluurp, they're all over the place. Yuck.
Nothing makes me madder than a pop-up with no discernable close button. I don't notice the content at all, I just search like crazy for the close button, and eventually if it's too hard to find, close the browser altogether. What is this accomplishing from an advertising perspective? Maddening!
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