Corby is a well-known and respected leader throughout the integrated digital media and marketing industry in North America. He has been instrumental in developing strategic growth opportunities and has led numerous wins for companies across different verticals. He has worked collaboratively developing go-to-market offerings and client and agency relationships. As well, he has led strategy, sales, platform and new business development initiatives focused on audience development, revenue and innovation.
His 15+ years of business experience cross technology, startups, media and consulting. Specialties include monetizing online audiences, eCommerce, interactive marketing, social media, CRM and loyalty. Key accomplishment include the launch of CPAX, one of the world's first multi publisher premium advertising exchanges, and the launch of Rogers Audience Solutions business, using rich first party proprietary data to develop advanced advertising solutions and one of Canada's first, in house marketing automation platforms.
He also guest lectures at various universities and also is an instructor with the IAB, creating content and leading the programmatic training class.
Recent Speaking/Contributing Opportunities
Specialties: Business development, sales, account management, interactive marketing, channel management, marketing, CRM, team development, digital, mobile, emerging platforms, digital media