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Corby Fine
Works at Rogers Media
Attended University of Phoenix
Lives in Toronto, ON, Canada
398 followers|95,492 views
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Corby Fine

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Trying it out - we both get $10 if you use it :)
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My latest post...
On a global basis, 80% of customers (digital customer) are now engaged with at least one digital channel.
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First there was Youtube, then came the power of Facebook, and now it seems the new kid on the digital video block is Snapchat.
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I recently moved back to an executive position on the client side from a C-Level role at a leading midsize digital agency. Many aspects of the client side have changed in my five-year hiatus, but the following client-agency pitfalls remain the same. If you're an agency pitching new business, an AOR, or mid-project, take note of these red flags.Tell me why you matterAnswer these two questions:1. Why does your company exist? 2. Do you have experien...
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It was my daughter's birthday party and there were 10 rambunctious pre-teens over for dinner and a sleep over. The menu that night, pizza and chicken nuggets from a major pizza chain. That night, instead of ordering through the call centre, I chose to go myself, order direct and bring it home to take advantage of the pick up specials.Home I went, food in hand, to the hungry pack. The hands dove in and the food was flying. My daughter (luckily it ...
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CareGuide is taking its payroll service out from the CanadianNanny.ca brand and spinning it off into HeartPayroll, a standalone service.
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Corby Fine

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On a global basis, 80% of customers (digital customer) are now engaged with at least one digital channel.
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My presentation from yesterday
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This wins the internet today!
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Corby Fine

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It was my daughter's birthday party and there were 10 rambunctious pre-teens over for dinner and a sleep over. The menu that night, pizza and chicken nuggets from a major pizza chain. That night, instead of ordering through the call centre, I chose to go myself, order direct and bring it home to take advantage of the pick up specials.Home I went, food in hand, to the hungry pack. The hands dove in and the food was flying. My daughter (luckily it ...
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Story
Tagline
A Digital Evangelist, a Story Teller, a Business Disruptor
Introduction
Corby is a well-known and respected leader throughout the integrated digital media and marketing industry in North America. He has been instrumental in developing strategic growth opportunities and has led numerous wins for companies across different verticals. He has worked collaboratively developing go-to-market offerings and client and agency relationships. As well, he has led strategy, sales, platform and new business development initiatives focused on audience development, revenue and innovation.

His 15+ years of business experience cross technology, startups, media and consulting. Specialties include monetizing online audiences, eCommerce, interactive marketing, social media, CRM and loyalty. Key accomplishment include the launch of CPAX, one of the world's first multi publisher premium advertising exchanges, and the launch of Rogers Audience Solutions business, using rich first party proprietary data to develop advanced advertising solutions and one of Canada's first, in house marketing automation platforms.

He also guest lectures at various universities and also is an instructor with the IAB, creating content and leading the programmatic training class.

Recent Speaking/Contributing Opportunities

2015 The Cult Gathering - http://www.cultgathering.com/
2014 BrightRoll Video Summit - http://www.youtube.com/watch?v=_478nLKo_XE
2014 Marketing Magazine Audience Intelligence Conference - http://www.marketingmag.ca/microsite/audience-intelligence-conference/
2013/2014 Next Media Executive Interviews - http://www.nextmedia3-0.com
2013 AppNexus Summit Panelist (San Francisco) - http://summit.appnexus.com/archive

Specialties: Business development, sales, account management, interactive marketing, channel management, marketing, CRM, team development, digital, mobile, emerging platforms, digital media
Education
  • University of Phoenix
    MBA, 2003
  • Ryerson University
    Information Management, 1997
Basic Information
Gender
Male
Work
Occupation
Creative innovative digital solutions and revenue channels
Employment
  • Rogers Media
    Vice President, Business Development, Platforms & Innovation, 2013 - present
  • Rogers Media
    Sr. Director, Business Development, 2009 - 2013
  • Rogers Communications
    Vice President, Customer Intelligence and Digital Optimization, 2015 - present
Places
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Currently
Toronto, ON, Canada