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How to Spot the Weakest Part of Your Blog Post (and What to Do About It)

I’m sure you’re aware that there are countless other writers musing about the same ideas you are, and in similar ways.

Of course, the goal of a typical first draft is to transform your scattered thoughts into a cohesive article that explains a topic to your target audience.

But why should readers choose your content over another writer’s work?

If you don’t take the time to revise your rough draft in a way that shows you are an authority, and that you have a solution that isn’t available anywhere else, they won’t.

S,o to help you narrow down the sections of your blog posts that could use improvement, in tomorrow's post Stefanie Flaxman will share  eight common weaknesses in drafts and quick and easy ways to strengthen each one.

Stay tuned. 

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20 comments
 
Sounds like it's going to be a good one!
 
I suffer from many of the weaknesses you mentioned. So I'm aiming for shorter sentences. I find that it really helps focus everything! Thanks +Stefanie Flaxman!
Jay Oza
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It is always good to get these tips to make sure you are on the right track. Thanks.
 
My mistake is  that I want to write a blog, but I am not authority, nor expert :)
And I am not sure what to choose to  master, so I  would write about it and getting better :)
 
Thanks, Stefanie.  I'm just getting going with my blog, three weeks now, and your advice is timely.
 
I think there is a lot of good advice in this post. Personally, though, I wouldn't say that some of these tasks are "quick and easy" ways to fix some of these problems. Finding your voice can take a very, very long time. And gathering enough data to stand out can also take a really long time. Strangely, the post goes on to say that writing is hard work, which is not quick and easy.... So that one sentence at the beginning seems like it should have read "quick and easy ways to start fixing what's wrong." But aside from that, I would say the post makes a lot of good points. 
 
Thank you for confirming my suspicions that I need to make an overall plan for a particular audience making sure that the benefits are relevant to them. This is why I haven’t started a blog yet but I’m definitely working on it.  Do some topics lend themselves to longer running blogs than others?  Are some topics too narrow to sustain readers’ interests or is it all in the way they are written? 
 
+Heather Harbord It sounds like you're on the right track, Heather--keeping your readers' interests in mind as you formulate a topic for your blog. I think there's a lot of room for creativity in a blog, even if the subject matter is narrow. You can expand the type of posts you write and vary the format while still staying relevant to your niche. 
 
This has been extremely helpful. After organizing an extremely successful conference, participants said they wanted to stay in touch through a blog. This will become a significant tool for communication. Thanks.
 
Very timely for me and consistent with other advice I've received. I'm on a steep marketing learning curve and it's FUN! :)
 
Thanks for sharing.. it's an eye opener....
 
Thought provoking, thank you +Stefanie Flaxman for reinspiring my quality control and making me reflect on the quality of my work...
 
These tips are very thorough and I will use them :)  Some examples would have been effective in bringing home the message.  Thanks, +Stefanie Flaxman for these helpful tips!
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