Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?

The purpose of an email newsletter is to create engagement, and there are two distinct ways to create this engagement.

 - Method 1: Give the client the entire “meal”
 - Method 2: Give the client the “aroma”

In tomorrow's post +Sean D'Souza breaks down these two methods — what they mean, what they do, and why you may not actually have to choose just one of them to have a successful email marketing strategy.

Stay tuned. 

Update: post is now live:

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