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The 5 W’s of Link Curation

In tomorrow's episode of The Lede, the second of our four-part series on content curation (AND THE EPISODE WHERE JEROD ROARS LIKE A LION!), +Jerod Morris and +Demian Farnworth discuss all of the following (and more):

  - Is curating links for your audience a worthwhile use of time?
  - Should you be the one sharing links, or is this a task that you can delegate?
  - Why you have to be careful how you share something
  - How do you know what’s worth sharing, and what’s not?
  - Jerod’s ROAR framework for assessing share-worthiness
  - When is the best time to share links? (And how do you know?)
  - How do you decide where to share a link?
  - What do you do when a particular strategy is not showing results?
  - Where do you find links to share?
  - Our completely different strategies for tracking online content (email vs RSS)
  - Demian’s complete list of email newsletters he subscribes to (so he can “curate the curators”)
  - How we use Twitter (hint: it’s probably not what you expect)
  - A few quick warnings about link curation

And then we get into reader questions. 

Stay tuned. 


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Qasim Eisa's profile photoHannah Eisenberg's profile photoLindsey Paholski's profile photoChris Conner's profile photo
19 comments
 
Fantastic episode. This was the best example I've come across for practical, nitty-gritty tips on curation.
A few of the ideas I love: 
1. Don't stay on a social platform if it doesn't work for you.
2. Get the content you're interested in sent to your inbox.
3. Archive shareable content in Evernote and tag it for use when you don't find anything new.
4. Don't feed the echo chamber. Challenge it.

Thanks +Jerod Morris and +Demian Farnworth!
 
Thank you Chris! Glad you found the episode useful. 
 
+Demian Farnworth The only reason there aren't more comments yet is because people who hit play as soon as the podcast was posted still haven't gotten to the end yet. ;-)
 
I confess. I made mine before you were done. But stayed to the end!
 
+Jerod Morris The insight you provided into how you schedule your posts was very helpful. It made me realize that I don't think enough about the medium of the content I'm sharing in relation to the time of day. Posting a link to podcast at 3:30 for people who are commuting - clever!
 
Glad that helped Jackson! It's like "suggestive selling," as all waiters are taught. Someone might not be thinking about dessert unless you remind them about your incredible cheesecake. Someone also might not be considering listening to a podcast on their way home unless you remind them to. ;-)
 
What a great follow-up +Jerod Morris and +Demian Farnworth. I really enjoyed it and although I thought everything was "the most important point" the things I'm taking away are:
• Have a posting schedule. Not just for the audience but as a reminder to me otherwise life just gets in the way.
• Challenge not only the echo chamber but also the algorithms. Seth Godin had a typically brilliant (and short) post on this recently: http://sethgodin.typepad.com/seths_blog/2014/05/the-problem-with-hit-radio.html
• Experiment with different strategies and if something doesn't work try something else!
• And of course ROAR :)

Oh and for people who are using Google+, +CircleCount is a great way to analyse popularity and reach of posts.
 
Love that post by Seth Godin. Thank you Priya.
 
+Jerod Morris and +Demian Farnworth - If you guys want to use Twitter as a source for curated content again, Vellum is a great tool for it. The New York Times created it to (as I see it) take the social out of social media and strip it down to what might be useful. Here's a link: http://vellum.nytlabs.com/

In other news, great call on including Eli Pariser's TED Talk on filter bubbles. It's solid and reminds me a bit of another filter bubble related video, this one on YouTube called "The Problem With Facebook" by +Derek Muller: The Problem With Facebook. It's seven minutes and definitely worth watching.

By the way, thanks for the shout out in the episode, fellas. Don't worry about dismissing Excel straight away as a curating tool. I get that a lot ... until people try it for themselves. :) It's especially good at archiving and organizing the wonderful stuff we come across. I'll look forward to hearing how you guys do that in the next episode.

Oh, and Jerod: you summarize content on a note card first before putting it into Evernote? Why is that?
 
+Joel Zaslofsky Thanks for the tip on Vellum. That's really interesting. You're right, it does simplify. Makes it much more like a feed.

As for writing the note card, it's because I feel like I retain the information better. I've always recognized that I retain information better when I actually write it out, but I used to skip this step because of the inefficiency. However, I finally decided that I would rather really learn and retain a smaller amount of articles than just blow through more of them, but not understand them as much in-depth. Because what I try to do is create the Evernote entry from memory, using the note card as a crutch if I forget something.
 
Thanks so much for such a huge amount of useful information +Jerod Morris and +Demian Farnworth , especially on how careful we need to be when sharing content, using The Lion King's "ROAR" system.  I will definitely think about that each time I share something on social media. 

I also appreciated the part when you said that if one day, we don't have anything to share, it's ok to pick an older link.  Because it is still useful and valuable content.

And the more valuable the content we share, the more trust we will receive from our followers.
 
I want to know why is sounds like Jerod is sitting right next to me.  Whatever microphone you're using, I want it.
 
+F Raphael Thank you for listening and for your comment! Very much appreciated. I'm so glad you found the content useful.

+Derek Gibbons I am using a Rode Podcaster, plugged into my computer via USB. I have it on a tripod and lean in very close to it when I talk, hence the intimacy of the sound.
 
Just finished episodes 1 and 2. Great podcasts on content curation.  I now have a better grasp on the hows and whys. Heading back to listen to episode 3.
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