Shared publicly  - 
 
What do you do if you feel like you've outgrown your audience?

That's the question +Sonia Simone answers today on the blog.

And it's a question that a lot of business owners run into. 

Maybe the owner has personally and professionally grown a lot, but the customer base is still very much made up of newbies. Or maybe the topic isn't as exciting as it used to be. 

But there's something that fascinates me about content-based businesses (online or off, actually). And the single most commonly used word I've heard business owners use to describe it is ... spooky.
If you want a different audience, you need to become a different leader.
14
3
Samar Owais's profile photoJohn Kurfees's profile photoShamir Islam's profile photoIbrahim Abuelmagd's profile photo
12 comments
 
Just "visualizing one single, perfect customer for your business..... And it will only take you about 20 minutes." That nails it! Wonderful post +Sonia Simone 
 
+Sonia Simone this is an amazing post. It's giving me that fluttery excited 'I can do this' feeling because I do work with some ideal customers. They're  the ones I'm so engaged with that I can finish their sentences because I've done the work to understand and define their needs.  Now, to model them for the customers I want to attract! Thank-you so much. 
 
+Leanne Fournier You'll notice a truly amazing difference in your business when you do. 

Remember that amazing energy we had going at Authority Intensive? That's what I'm talking about. When you send out a clear message, you pull people in who resonate with that, and it really does make for an intense and palpable energy. The word "humbling" is overused, but that's how I feel about it. 
 
I have a bit of an opposite story. I thought I had outgrown my audience but it turned out I hadn't. I wanted my new blog to address freelance writers who were a bit further along in their career - a place where things were starting to fall in place for them. Took me those 20 minutes to realize that I had nothing to teach the freelancer whose business was starting to take off. I could talk shop with him for hours but I had nothing to teach him that he couldn't work out on his own.

I realized the frustration I was feeling was a reflection of the frustration my ideal reader was feeling. I wasn't addressing their real issues. With the help of some excellent advice in the Authority Q&A's I was able to find the sweet spot where I was excited about my niche again and was solving problems for my readers too.

So thank you +Sonia Simone, +Chris Garrett, +Brian Clark, and +Robert Bruce for taking the time to answer my questions whenever I've sent them to you in the Authority Q&A's. Your advice has yielded some excellent results for me.
 
+Samar Owais Thanks, Samar. I struggle with this too.  I love to talk shop with peers and worry that teaching beginners will be boring. I'm going to go look up questions in the Q&A and see what pearls of wisdom you were given.  This is exactly where I am stuck. Thank you.
 
+Julia Rymut! Every time I see you, I'm reminded of how much fun we had in +Damn Fine Words and how long it's been. Look for the Q&A calls of May 25th 2013, September 7th, 2013 and April 25th 2014 in Authority. Figured I'd save you some time :)
 
Want to know spooky, +Sonia Simone? I used Liz Lemon, Tina Fey's character on 30 Rock as my avatar, the one person I directed my copy to.

And my first customer was a comedian/actress who got her start on a sitcom! Crazy!
 
+Samar Owais You're a dear. Thank you!  That does save me time.  I agree that every time I see your name, I take notice and read your comments in particular. But instead of thinking about the fun we have in the past, I always hope that we'll have a chance to work together in the future!
 
That's the nicest thing I've heard all day +Julia Rymut. Working together would be fun! You know where to find me if/when you have something in mind or are taking DFW again. 
Add a comment...