What do you do if you feel like you've outgrown your audience?

That's the question +Sonia Simone answers today on the blog.

And it's a question that a lot of business owners run into. 

Maybe the owner has personally and professionally grown a lot, but the customer base is still very much made up of newbies. Or maybe the topic isn't as exciting as it used to be. 

But there's something that fascinates me about content-based businesses (online or off, actually). And the single most commonly used word I've heard business owners use to describe it is ... spooky.
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