How Often Should You Change an Advertising Message? (Way Less Than You Think)

You’ve probably seen the scene play out before …

A marketing role changes hands and that director or agency now feels the need to piss on the marketing landscape to mark his turf.

It’s not about sales, but ego.

Unfortunately, it’s one of the most senseless things to happen in advertising.

In tomorrow's post, +Demian Farnworth will talk about one of the longest-running ad campaigns, why resisting the temptation to change your advertising message is so difficult, what to look for in a worn-out message, and more. 

Stay tuned.

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