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How to Close With Style

This week on The Lede, we take one more big step in our podcast journey through the essential elements of a blog post.

On this episode we analyze number ten: how to close with style.

And much to my delight, I got to kick off the festivities with a dramatic reading of one of my favorite lines from one of my favorite movies.

In this episode, Demian and I discuss the following:

 - Why is the ending so important?
 - The impacts of the primacy effect and the recency effect
 - What it means to “shrink the change” in your closing (and why it works)
 - The five ways to close a blog post (plus a bonus #6!)
 - How to use emotion in the close
 - How to nail the last line
 - Why your ending needs to bring your post full circle

And much more in tomorrow's post. Stay tuned. 

Update: post is now live:

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By closing, is it better to have  a call to action or more of a summary of the blog post?
Depends on what you are trying to accomplish, +Clara Mathews. If clearly it's action, then the CTA. If you are just communicating information, summary. 
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