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The 8 Types of Images That Increase the Psychological Impact of Your Content

The importance of using images in blogging goes far beyond “looking nice.”

It’s actually deeply psychological.

For one thing, your brain (and your reader’s brain) is better at processing visuals than text. In fact, 90 percent of the information that our brain gets is visual, and it processes that information 60,000 times faster than text.

And visuals, when they complement your text, help your message connect: 40 percent of people will respond better to visual information than to text.

And in tomorrow's post, +Alex turnbull will teach  you about the eight most effective types of images, and where to find them online.

Stay tuned. 

Update: post is now live:
http://www.copyblogger.com/powerful-images/

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20 comments
 
I am a huge fan - thank you for sharing 
 
+Cynthia Lovely I also came here with this question, about rights to those pictures. I am not sure if they are protected or not. I am usualy using deviantart for my blog, who has almost none views, I always state nickname of the author and yet I am bit affraid I am doing something bad :)
 
Also came here to ask about the rights for using celeb images, TV shows, movies, etc?  
 
Really helpful ideas and links likewise. Thanks
 
I have the same question as others about TV show/celebrity images +Copyblogger I find it very time consuming to track down rights/licensing info from Google image search results, so I tend to use the flickr creative commons license search you also mention in the post. It seems telling that when you try searching "Breaking Bad" in flickr with CC on, your results are quite different.
 
I agree with the comments about Google images, snap shots, of tv shows etc.  It violates copy right protections.  Some people believe the worst that can happen is you can be asked to take it down. Fact is you can be sued, every dime that you make from the image taken away plus penalties.  So it's just a matter of whether someone wants to do that or not. It's a game of risk -reward.  Don't think it could happen? Look what happens in the music industry with people using songs in jingles, for political campaigns and, of course, file sharing.  
 
Thanks for reminding us that we should always use the power of images in our blog posts, but also differentiating what kind of images we can include.  Thanks for also sharing where we can find them.  Images are such a superb way to summarize the information, share an emotion and make the reader stick to the message.

I had just finished reading Made to Stick by Chip and Dan Heath and I realize that the same principles used to make an idea stick can be used to make a picture stick to the mind of the reader: simple, unexpected, concrete, credible, emotional, stories.
 
This was a great refresher for me...but my question is -- isn't it a copyright violation to use those TV show still shots? Especially if your blog or site sells stuff...my sense is it would be. Or is one still considered 'fair use'? I know the hot thing now is people doing little 10-second mini-video captures of shows...always struck me as likely a legal great area. Would love to hear from someone knowledgeable on that.
 
Enough can't be said about having images in our blogs. Just as important as having an image, is having the right image to help get your message across. Nothing is worse than reading a blog with no images, or worse one with an image that does not match with what you're trying to convey.
 
What everyone else said regarding item 5, "Still frames from TV shows or movies."

I am not a lawyer, so I don't know whether use of screen shots from TV shows and movies would count as fair use. However, even if it does, do you really want to risk the hassle that would occur if a content creation lawyer made threatening noises? The time spent to defend against a claim - even a claim with no standing - isn't worth the hassle.

Take a step back from the content creator's perspective. If I as a proposal manager contacted the content creator and asked to use a screen shot from Really Popular Show, do you think they'd agree to my request? Probably not, since my corporate goals (to sell as many automated fingerprint identification systems as possible) probably do not agree with their own (to sell the rights to the show to syndicators for a bazillion jillion dollars).
 
I agree that images do have a psychological impact. I have been combining words (blog posts) with artwork (pencil drawings) for several months now. The drawing I do each week inspires my writing and the finished piece (drawing and words) seems to resonate more with the reader.
 
I love this post...in fact, I think I've fallen in love with Copyblogger and anything they post. I re-visited the site after a long absence and am amazed by the resources they offer! Thanks Copyblogger. You have a new raving fan.
 
Really great post packed with useful resources - thanks +Copyblogger Anything that reduces the number of tedious and tired stock photos (shaking hands = business deal/partnership) is a blessing. As an aside, uou might also have included Giphy.
 
We believe in the power of visuals so much, that we have made it HALF of our website- check out KidLit411.com Thanks for a GREAT post!
 
Just what I've been needing, without even knowing I did - the perfect blog post; thanks!
 
+Cynthia Lovely
I'm with you -- I believe if your blog makes a dime, you're going to be looking at copyright infringement problems.
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