Is Native Advertising Even Ethical? (Depends On Who You Ask)

Let’s see.

A dubious six-page insert in the Denver Post appears one Sunday.

You flip through it and see articles like “Reclamation helps balance environment and energy needs” and “Colorado environmental regulations serve as model for rest of the U.S.”

The section is labeled “Advertising Supplement to the Denver Post” and looks, design-wise, somewhat different from the rest of the Post, but clearly intended to look like a Post article.

Yet it isn’t. 

In tomorrow's post by +Demian Farnworth you'll find out exactly what it is and by whom ... 

And he'll talk about the common concerns that surround native advertising, including the stickiest of them all: deception.

Stay tuned. 

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