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The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience

In the last six months, quizzes have been popping up at an increasing pace all over the web.

Content marketers are itching to get involved, but the elements of a successful quiz are complicated.

To help ease the entry into the world of quizzes, Josh Haynam put together guidelines based on more than 1,500 quizzes he's helped brands create.

Then, he's going to outline three top examples of content marketing quizzes, and finally discuss various distribution methods that drive traffic to your quiz.

All in tomorrow's post. Stay tuned. 

Update: post now live:
http://www.copyblogger.com/quiz-guide/

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8 comments
 
What platform are you using to build and run the quizzes?
 
Any good quiz plugins for wordpress you recommend?  Also in your WGSN example what is the tool used to reveal results after email optin?  Thanks for this.
 
I created my first quiz few days ago. I used a different plugin, but will definitely have a look at the interact plugin. Now I'm just waiting for a plugin that can help with creating quests. lol
 
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