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How to Win Friends and Influence People (While Sharing Social Content)

More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.”

In the modern age of the Internet and social content sharing, we can still look to age-old truths like his to decipher a code to grow an audience (win friends) and successfully market online content via social media (influence people).

In tomorrow's post, +Andrew Schrage shares ten of those truths. Stay tuned. 

Update: the post is now live:

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So let's say I'm sharing on Google+.  How many groups should I offer the same link to? 3 content marketing groups, so three shares?  Anyone going back to my profile will see the same articles again and again.

How about Facebook?  Some groups you post a link, boom, you're gone.  Sharing is caring, huh?

So when to share, how much, and perhaps where.  

I just don't think your article really provides much value, or answers important questions.
+Greg Strandberg Your article is not the only thing you share. You would share other content, too. I think Andrew made that clear. It's what we do here, too. 
+Copyblogger When does sharing become spam?  3 pieces of content to three groups.  Maybe 2 like it, 1 doesn't.  So you get kicked out of that group perhaps.

How many shares is too much?

Sorry, I just thought from the headline that this would be an informative article offering useful advice and perhaps even some concrete tools to use now, not a fluff piece.
+Joseph Ratliff Thanks!

I shared a link to an interesting article (not my own) in a Google+ writing group this past weekend.

Someone came and left a comment wondering why it was alright for me to share a link when back in 2012 they'd been kicked out of the group for sharing something similar.

I guess since they were commenting it meant they were back in though, huh?  Weird.
If you're sharing in groups that find the type of material you're sharing spammy and irrelevant, that's a problem. It doesn't matter if you're sharing 1 piece or 20. Is it useful? Does it solve their problems? What's the feedback from the group on what you've shared already? 

It's not something you should use an arbitrary rule of thumb for, it's something you should use your good business judgment for. Anyone can write a post and make up rules for you, but following someone else's overconfident "rule" about what you should do in your business will typically lead to fairly pathetic results. 
+Greg Strandberg Google Plus itself monitors your posting. As a community moderator/owner, I've gotten "helpful" warnings from Google that my peeps are spamming. So I do my best to gently educate my members and inform them of general Google Plus protocols which include:

Don't link drop. [Share a link whether your own or others without properly formatting the share. I even have a graphic pinned to illustrate proper formatting]

Don't link bomb [Google will flag you if you drop the exact same post with same formatting into more than three communities. Make sure you interact on other's posts in the community and not just share your stuff.]

Be Engaging [Share other people's stuff. Plus mention them when you do. Comment and plus one. In fact, do this FAR more than you share your own content.]

There's a slew of other tidbits. It's all part of getting to know the platform. Google Plus is not like either FaceBook or Twitter. It is very community oriented.

And no, I'm no expert. I'm just starting to get my groove on in the past 6 months.

PS. It is DEFINITELY well worth the extra effort to learn the platform's etiquette. 
So it seems like Google wants to limit our interests to three groups or less.  

Say I've got a hot story that I just know will interest quite a few groups that I comment in regularly.  So I share it, oh, maybe 10 times.

Now let's take it further and say I got a dozen likes from one community, a few from another, and nothing from the last few.

Maybe I even get dinged (although I'm not sure if I would know that) and get kicked out of one group.

Who decides this?  Which algorithms are to blame?  How are transgressors dealt with? Who knows?
+Greg Strandberg  It's a combination. If you didn't take the time to know how Google works, don't blame it on the groups or the moderators. 
If you went over the Google limit of sharing the exact same content to more than three places, you automatically got a Google ding without any moderator having to do anything. That is considered spamming by definition no matter how valuable you think the content is. Google values engagement. 

If you are not engaging with others, they will see your content as spam. 

10 plus ones is not a stellar achievement. How many folks commented? How many shared? Was the content relevant to the majority of the community members? Are you normally an engaging member of the community? 

Google prods you into better behavior by degrees until it removes you from the system. 

I've had my community members blocked. I've tried to help them rectify their posts. When they stubbornly didn't respond, I had to remove them from the community. I checked their profile to find more than a dozen clones of the post they dropped in my community littering their posts page.

Google Plus is not a utility company. Neither are any of the other social networks. They are private companies with a private interest. They provide an infrastructure that let's us play, but at the price that makes sense to their business model. FaceBook asks for $$$ for visibility. Google Plus asks for engagement and audience relevance. They ARE a search company.
the quote i always find to be my trusty light saber in the jungle of relationships is, "to be interesting, be interested".  my ears are the most exercised part of my body!
+Greg Strandberg That is NOT what I am saying nor is it was Google is saying. What I am saying is how the Google bots "see" your activity. If you want them to "see" if differently, then you have to understand the why's of what Google is aiming for. It's aiming for boots-on-the-ground real engagement, not automated scattershot.

So if you don't want to get pinged, take the time to craft an intro to each link you are sharing with the proper Google formatting that is geared specifically for each of the groups you are targeting. 

Most people won't take the time. My former community members didn't. They just did a mass copy-paste without regard for each groups' unique "why-the-heck-should-we-care" portion of proper Google Plus post formatting. 

If you don't take the care to individualize your postings, why should the communities care to read it? That would be closer to what Google is aiming for.
I think this article adds a lot of value. It might not be giving specific 'tips' but it does show how you should treat your followers to keep them as followers
I really enjoyed Dale Carnegie's original book - just listened to the Audible version during my commute - and I thought that this article was a great translation for the current technological age. Lots to think about...
i agree with you jillian.  sometimes it really brings a point home when you see how someone else has interpreted it.
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