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6 Steps for Writing Simple Copy That Sells

Why simplicity?

In a world teeming with blogs, podcasts, videos, ebooks, webnairs, and more, brevity isn’t a luxury ... it’s a necessity.

So if you want to engage your audience, inspire them to action, and ultimately sell, the most fundamental question you can ask is, “How do I keep it simple?”

To that end, +Aaron Orendorff will share six simple steps for writing simple copy that sells in tomorrow's post.

Stay tuned.

Update: the post is now live:

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Love this! Thank you +Aaron Orendorff! Writing copy that's too complex is the bane of my existence on the keyboard. Here's another trick for simpler copy. No sentence longer than 10 words. Easier said than done, right +Jerod Morris?

h/t +Stan Bush
Don't forget that people like John Updike typically used first drafts, and that lots of people hate Hemingway.
I. Love. This.

Fantastic article, great morning reading!
I especially like the quote from Einstein: " If you can't explain it to a six year-old then you don't understand it yourself". 
Great post, thank you! I especially liked: "The alternative to simple and clear is hard and confusing." 
I recently had an editor call something I wrote gobbledygook and cryptic. It hurt, but he was right. Having someone else review your work is essential. Just make sure it's not someone you want to maintain a positive relationship with :)
Peter K
Should I say this is beautiful, No I should say this is simplicity at its best
Great article achieve with utmost simplicity
Bravo.  And would everyone writing for the internet stop using the word "methodology"?  Seeing that word makes me queasy.  It's frequent.  It's popular.  It's a synomym of a different word... a synonym to a better word, most likely.  THANKS
This is a great post. I agree that simplicity and clarity lead to trust. There isn't a need to impress or justify. Just get to the point.
Less is more. If a copywriter/marketer could just reach an (one) audience for a (one) purpose (CTA), with simplicity in mind, it could be so much more effective without the clutter
+Jerod Morris +Aaron Orendorff ,
Simplicity is always a virtue in writing. You must be careful not to mistake the two kinds of simplicity, however. The writer's craft is to make the complex easy to understand - simple. The ignorant writer creates simple text.  The difference is pretty obvious  - complex ideas vs. ideas with little or no merit.

I like for a strong writer to push me in the simplicity of the writing. I find myself annoyed with posts with the pretense of importance, but with weak content. Writer's should push their readers intellectually, including in vocabulary and language. I like to learn new vocabulary and ideas I had not considered, but it requires a skilled writer to find the proper balance.

If something can be stated in equally well in one word or four, the skilled writer will always choose one. This sometimes means choosing a challenging vocabulary word over several simple ones, and writers should know that this is desirable. 

Know your audience and find a way to teach them simply while pushing the boundaries of their existing knowledge.

I really enjoyed the post. Thank you for making me think :-)
Thank you for sharing this. I could particularly relate to "Cut 'til it hurts": it made me aware of some "surgery" I must perform on some articles I've been writing....Ouch! 
I really like aimplicity. The idea where you get to the point helps you and your audience
I love simple! It was the only way I could have done this
+Aaron Orendorff great points. Thanks

I like Stephen King's take on simplicity which mirrors your points 5 and 6.

According to King, if you have to add the word ‘excitedly’ to your sentence, then your sentence wasn’t conveying excitement in the first place. If you write ‘angrily’, then obviously no one had caught on there was anger in the air.

In short, if you have to make sure someone understands what you wrote, then you didn’t do a very good job of writing in the first place.

To put it another way less is more. If you can’t sum up what you’re trying to say by stuffing your content full of words, then are you really a serious writer? Cut, chop and whittle it all down until you have the very core message. Sum it all up in one sentence, in fact. 
You said it Simply. Perfection! Thanks for this!
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