What You Need to Know About Canada’s New Anti-Spam Law

There’s a new piece of legislation in Canada — known as CASL — that has some content marketers rattled.

It goes into effect on Tuesday, July 1, and it’s a wide-reaching attempt to regulate electronic communication (email, but also texts and social media conversations) that’s commercial in nature.

As usual when you’re talking about change on the web, there’s a lot of flutter and noise around the issue. But if you’ve been following email marketing best practices, it isn’t as scary as it might seem.

+Sonia Simone breaks down everything you need to know in today's special edition Saturday post. If you have questions, let's discuss below.
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