Is Metagaming Silently Killing Your Marketing?

"Man cannot discover new oceans unless he has the courage to lose sight of the shore." ~ André Gide

Online marketing, a field which benefits greatly from rigorous testing and thoughtful looks into a multitude of data, sometimes has to face the double-edged sword of best practices.

Though they encourage tested tactics, what works for one may not work for all.

Best practices also encourage “prescribed” advice that can stifle innovation at a company that refuses to innovate on its own – imitation may be the sincerest form of flattery, but it is not innovation.

That said, in tomorrow's post  +Gregory Ciotti explains why you need to be careful about listening to the "metagame."

Stay tuned. 

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