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5 Ways to Build Long-Lasting Authority

Long-lasting authority, the kind that evolves into a bankable asset, isn’t about tools and techniques — it’s about decisions you must make concerning how you show up day in and day out.

In tomorrow's post +John Jantsch shares five actions that lead to long-lasting authority. 

Stay tuned. Update: the post is live:
http://www.copyblogger.com/long-lasting-authority/

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22 comments
 
I think you've hit the nail on the head with all 5 suggestions +John Jantsch, but I can really resonate with numbers #2 and #4. For years I let a fear of failure stop me from taking action (not anymore) and I so wish I'd starting networking SO much sooner. Most of the sales that happen in my business, happen off my blog through relationships I've built with regular readers. Great post. Thanks! :)
 
Thank-you +John Jantsch and +Copyblogger for this post.  It's blissfully reassuring for the steps I'm taking now (and belatedly) in changing my business model. I always come back to maximizing those key relationships and so happy to hear that a guru like you agrees.  Thank-you, thank-you. 
 
I agree with the importance of off-line tactics too; I built my translation business over ten years with an e-mail address and a phone number, just through contacts I had made with people from (gasp) physically working with them. I think that some on-line entrepreneurs may forget that aspect in the chase for search traffic. We can't forget the value of long-term, personal, real-life connections. Even if it's scary. Like dating. :)
 
Thanks +Sonia Simone love giving my best old stodgy dad advice in a word of shortcuts and hacks :)
 
Isn't "old stodgy dad advice" often the best kind? Time-tested and weather-worn?

In related news, my girlfriend told me last night that I'm going to be "the biggest dork as a dad." I took it as a compliment. 
 
I never thought there would be a day, when I would be pleasantly surprised by a marketer.  

This is the best article I ever read.
 
Hey +John Jantsch I'm curious on how you would define something that would scare you. Or give some examples. 
 
Most important? For me it's tie between deeper relationships and say yes when you are afraid.  Nicely done +John Jantsch 
 
Great post +John Jantsch Since I'm focusing on networking more with fewer people, point #4 resonated with me the most.

We're so focused on networking, the whole idea has morphed into a popularity contest. Sure, building fewer, more meaningful relationship means you might not have hordes of followers but it also means that the ones you have will be die-hard fans. And those are the best kind.
 
+Mike Milic thanks Mike but ever? That's a pretty high bar I would think but I'll gladly take it!
 
+Copyblogger I'm not answering that :)

Speaking, writing, starting a business, closing a business, telling someone  how you feel, charging more for your work.
 
+John Jantsch Yes ever John… here is why. 99% of marketing theory concentrates on how to manipulate human mind, and I detest it with passion. 

Every point you made I could implement and sleep soundly at night.
 
+John Jantsch The challenge to you that +Copyblogger raised is something that I deeply believe you should say "Yes" to, both here in these comments and in a post on your blog.

You wanted engagement --- You got it.
 
Good post!  Just the types of things I need to hear.  Charge more for my sculpture and also most importantly say "yes."  
 
Good advice, except for the pricing suggestion.  In marketing IT services we run into very sophisticated buyers.  You can increase price but should have a strong value proposition to back it up.
 
+Michael Brinks Well definitely. "Raise your prices but don't increase the value of what you offer" will not serve any business very well, especially one in a crowded market. 
 
Hmm...keep it simple, keep it honest, charge a fair price and always, always say Thank You. 
 
"Build fewer, deeper relationships" Well said! I've always suspected relationships are more a matter of 'quality' than 'quantity'. Awesome post, John :-)
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