If you don’t understand online human behavior your website will fail.

You have 0.05 seconds to make a good first impression online.

That’s only 50 milliseconds to hook someone — according to researchers at Carleton University.

Most important, this happens before a user reads any of your content. So, you have to capture their attention with your website’s nonverbal cues.

Do you have any of the following?

-- Low conversions
-- High bounce rate
-- Short average visit duration
-- Low sales
-- Slow traffic

Then you need to optimize your website’s nonverbal first impression.

Vanessa Van Edwards is a human behavior hacker, and today on the blog she shows you how to use science to optimize your website.

Why human behavior science? Because if you don’t understand online human behavior your website will fail.

Sure, you can produce killer content — and that’s a great start. But even if your blog unveils the meaning of life while saving baby pandas from grumpy cats, it’s not enough.

You have to understand your reader’s behavior to get them to convert. This is all about making sure your website produces a killer nonverbal first impression.

In this post, Vanessa lays out six scientifically proven hacks to improve your website’s visual cues.
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