Are You Sacrificing Trust for Short-Term Sales?
The first lesson you learn in sales is how to qualify a lead.
After all, speaking with someone who’s not legitimately interested in your product or service is a waste of your time — and theirs.
But there’s something that’s even more important than making sure your prospect wants to buy what you’re pitching: ensuring that they’ll be happy with the purchase long after you’ve cashed their check.
Just because you can smooth talk your way into a sale doesn’t mean you should.
In tomorrow's post Yael Grauer explains the reason why.
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