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5 Innovative Email Marketing Tips That Drive Readers to Action

Email marketing advice is all around us — a dime a dozen.

You’ve heard all the contradictory tips.

 - Send marketing emails often … Don’t send marketing emails too often.

 - Focus on the content, not the design … Design can make or break your campaigns.

You may just want to ignore it altogether, but there’s good reason not to give up on email.

Email marketing was one of the first forms of digital marketing, and you can utilize it today to produce tangible results that improve your business.

In tomorrow's post, Pratik Dholakiya explains. 

Stay tuned. 

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I really loved this article!!! Thank you!
Great points -- thanks for your incisive reporting and analysis. Always a pleasure to open your emails.
This is helpful for me as I prepare my quarterly marketing letter--especially Item 3.
Something that I do in my first follow-up email is that, I get my subscribers to engage with me by asking them certain questions.
Let me toss these ideas "out there". Because our analysis has proven the vast majority of emails are viewed first on a mobile device, text-based campaigns are best. We've also "toyed" with changing our client's email signature to be simple and include "Sent from my iPhone." It gives the recipient the impression our client typed that email on their phones on the spot. Has anyone tried this in their email campaigns?
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