The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

"Buttons are cute, and they’re charming. You can’t be scared of a button."

These are the words of +Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness.

And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time. Costing you conversions. Costing you money.

Why?

And what can you do about it?

+Jerod Morris invited Joanna, Conversion Copywriter for Copy Hackers, to be the guest on this week’s episode of The Lede so she can answer these two questions for you …

Because Joanna has the answers and the data to back them up.
People choose to not click on your buttons all the time. Why? And what can you do about it? Joanna Wiebe has the answers, and the data to back them up.
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Greg Smith's profile photoJulie Clarke-Bush's profile photo
 
Doing graphic design with conversions in mind. That's what I do. I had never described myself that way. Thanks for helping me coin a new phrase for my resume. 
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