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7 Lessons Learned While Content Marketing for an Early-Stage Startup

If you’re marketing for an early-stage startup, every second counts.

Any mistake is a massive setback.

Setbacks ultimately lose potential customers.

During Sean Smith's content marketing journey with Spectafy, a real-time photo sharing app, he they made plenty of mistakes.

Fortunately for you, they kept track of what works and what doesn’t to help you avoid wasting time with your own content marketing efforts.

All that in tomorrow's post. Stay tuned. 

Update: Post now live:
http://www.copyblogger.com/content-marketing-for-startups/

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5 comments
 
Wow. Really interesting about Medium. Good to know...

So true what you said about satire. High traffic but no conversion. I've found that an element that converts like crazy is heavy doses of proof. Gary Bencivenga raved about proof. If you can infuse your headline with that proof, all the better. 

Proof is more than just testimonials. It could be a specific example, a creative guarantee, some "reason why" copy, explaining the product as a "mechanism" (which it looks like you did), selling against type with some contrarianism, acknowledging disbelief, or siting a believable source. 

Here's to high conversions in the future, Sean!
 
+Sean Smith thanks for the insights especially the locally targeted content perspective. 

The Spectafy site does a great job of blending text and visuals. Embracing white space is another factor that has probably played in favor of your content marketing efforts.

An increasing number of people read content online on a number of mobile devices such as smartphones and tablets. They need white space to breathe, so having content in short, digestible chunks I am sure has worked well. 
 
Great blog post, I'm currently experiencing a similar response with Reddit and StumbleUpon - great volumes of traffic but high bounce rates. 
 
Amazingly timely for me +Sean Smith  I work exclusively with startups and so few (like...none) seem to have actually thought about these questions. Definitely would love to hear more on this topic. Thanks!
 
Kudos to you for not letting SEO considerations get in the way of putting together a smart content strategy!

With regards to #7, I agree that baiting users with satire is definitely a bad play, but what are your thoughts on using satire to make your content generally more entertaining? I would argue there’s no reason that, provided the content provides value and answers the user’s questions, that a bit of fun can’t be had along the way?
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