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New Book Excerpt: Keep It Simple, But Not Simplistic

Business, like life, can be complicated.

Products can be intricate and concepts may seem impenetrable. But good content deconstructs the complex to make it easily understood. It sheds the corporate Frankenspeak. It conveys ideas in concise, economic, human, and accessible terms.

A bit of wisdom from my journalism days: No one will ever complain that you’ve made things too simple to understand.

Of course, simple does not equal dumbed down. And in tomorrow's post +Ann Handley gets specific. 

Plus, there are some goodies to give away, too. Stay tuned. 

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http://www.copyblogger.com/simple-not-simplistic/

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10 comments
 
This is an absolutely "must buy" book in my opinion. +Ann Handley is both a great writer and a great marketing mind, and no, she did not pay me to say that.
 
Thank you for this brilliant excerpt +Ann Handley ! I just printed it off so it can sit next to me every day and remind me what great content is all about. Your book just jumped the queue on my reading list too. 
 
So excited about this new book! The pre-order is in - can't wait to receive it!
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