New Book Excerpt: Keep It Simple, But Not Simplistic

Business, like life, can be complicated.

Products can be intricate and concepts may seem impenetrable. But good content deconstructs the complex to make it easily understood. It sheds the corporate Frankenspeak. It conveys ideas in concise, economic, human, and accessible terms.

A bit of wisdom from my journalism days: No one will ever complain that you’ve made things too simple to understand.

Of course, simple does not equal dumbed down. And in tomorrow's post +Ann Handley gets specific. 

Plus, there are some goodies to give away, too. Stay tuned. 

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