To get someone with tantalizing copy takes skill, no doubt and henneke's 5 tips light a clear path.
To get someone to overcome their doubts and to really take action is more of an inner obstacle you can remove by positioning them to see themselves on a crusade, on a mission, their actions actually making a difference in the world.
A creative entrepreneur complained to me after a workshop about how difficult it is to raise capital. "Its too much work researching people, calling them, getting denied, who needs it!"
Actually, what I heard was not that it was hard work, but that he could not bring himself to taking action because of what he perceived to be the outcome. When he told me how passionately he believed in his work and his business, I asked him if the world would be a better place if more people knew about him.
"Hell yeah!" he answered, eyes bright.
From that point on, it was easy for him to visualize himself doing the work because, yes, he was on a mission.
And in his eyes, I am an authority.
What you, as a teacher will inspire with tantalizing copy, they will connect with their passion and blaze forward.
Great post, Henneke!