Profile cover photo
Profile photo
Convergnce | Marketing Maturity
Marketing Acceleration | Marketing Risks | Unified Marketing | Marketing Technology
Marketing Acceleration | Marketing Risks | Unified Marketing | Marketing Technology
About
Posts

Post has attachment
A mature marketing organisation is always on the look out and dealing to friction, dissonance, and separation.

Post has attachment
We marketing professionals cannot keep pretending that information security (INFOSEC, cyber-security) is somebody else's job. It is ours. In this article we explain why information security is a marketing responsibility, what is at stake, and what can we do about it. #marketing #marketingmaturity #marketingrisks #risks #infosec #cyber-security #marketingtechnology 

Post has attachment
At the D8 conference, in 2010, Steve Jobs made very clear what was Apple's ethical stance with regards to privacy (and by extension the security of the information on the devices).
In 2016, Apple's position remains the same.

Post has attachment
Acting morally in a true and consistent manner is one of the best ways to build an impregnable reputation and a bullet proof customer experience.

Post has attachment
Our latest thoughts on how Apple Retail is doing marketing unification.

Post has attachment
"No one should have to agree [between] privacy and security. We should be smart enough to do both." Tim Cook 
Wait while more posts are being loaded